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SEO tool overload

Google Data Studio
to the rescue!
‹
‹
Nils De Moor | Woorank
@NDEMOOR
SEO tool overload

Google Sheets


to the rescue!
‹
‹
DATA ᐧ SCIENCE
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
DATA ᐧ SCIENCE
DATA ᐧ SCIENCE
WINNERS VS LOSERS
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
=QUERY(


'GSC - Queries'!A:I,


"SELECT A, B-C, D-E, F-G, H-I, B, D, H, I


LABEL B-C '
đš«
Clicks', D-E '
đš«
Impr',


F-G '
đš«
CTR', H-I '
đš«
Avg Pos’"


)
=SUMIF(B10:B, ">0") =SUMIF(B10:B, "<0")
=COUNTIFS(H10:H, ">=4", H10:H, "<11")
=SUMIFS(F10:F, $H$10:$H, ">=4", $H$10:$H, "<11")
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
NEW VS DROPPED
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
=QUERY(


'GSC - Queries’!$A:$C,


"SELECT A, B


WHERE B > 0 AND C = 0


ORDER BY B DESC


LABEL A 'New keywords', B ‘Clicks'"


)
=QUERY(


'GSC - Queries’!$A:$C,


"SELECT A, B


WHERE B > 0 AND C = 0


ORDER BY B DESC


LABEL A 'New keywords', B ‘Clicks'"


)
BRANDED SEARCHES
woorank
woorank
whorank
woo rank
worank
what is woorank?
howrank
woorank pricing
woorank extension
LEVENSHTEIN
=ARRAYFORMULA(


LEVENSHTEIN(A9:A, $B$3)


)
=TEXTJOIN("|", TRUE,


FILTER(A9:A, (B9:B<=1)+(C9:C<=1))


)
.
=QUERY(


'GSC - Queries'!A1:I,


"SELECT A, B, D


WHERE A matches '" & B5 & "'


LABEL A 'Branded Queries'"


)
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
TITLE OPPORTUNITIES
QUERY <> PAGE


RELATIONSHIP
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
TITLE TAGS?
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
=QUERY(
‹
'GDS - Queries to Pages'!A:D,


"SELECT A, B


WHERE C > 10


ORDER BY C DESC”


)


=QUERY(


CRAWL!$A:$AQ,


"SELECT A, AQ


WHERE A = '" & B3 & "'",


0


)
=IF(


ISERROR(


FIND(LOWER(A10),LOWER(D10))


),


"NO", “YES"


)
Running QUERY


to extract


tons of data
Making math


calculations


to find


winners and losers
Using Levenshtein


Machine Learning


to fuzzy match


brand terms
Cross-referencing


GSC, Data Studio


and Crawl Data


to improve Title Tags
SEO Tool OverloadđŸ˜±... Google Data Studio to the rescue
GOOGLE SHEET TEMPLATE ➡ Tweet me!
@ndemoor
Sources

https://www.hannahrampton.co.uk/search-console-explorer-sheet-free-google-sheet/

https://twitter.com/DataChaz/status/1413165378038124546

https://bymarketers.co/browse/data-studio-templates/

https://merci-larry.com/search-console-data-studio-template-risk/

https://twitter.com/SamUnderwoodUK

https://www.samunderwood.co.uk/resources/

https://cypressnorth.com/digital-marketing-training/view-search-console-queries-clicks-landing-pages-one-location/

https://stackover
fl
ow.com/questions/5351659/algorithms-for-string-similarities-better-than-levenshtein-and-similar-text

https://www.codedrome.com/the-soundex-algorithm-in-javascript/

https://gist.github.com/andrei-m/982927

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