SEO with Liferay
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The document discusses search engine optimization (SEO) techniques for websites built with Liferay. It covers best practices like controlling meta information, using friendly URLs, and creating SEO-optimized page types with decoupled authoring and publishing. The document also notes some SEO challenges for Liferay like generating optimal HTML titles and breadcrumbs, and provides solutions like intercepting generation code to add dynamic logic. The overall message is that Liferay can satisfy most SEO requirements if the proper strategy is defined and techniques like those discussed are followed.
SEO with Liferay
- 1. SEO With Liferay July 9th, 2014 Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006
- 2. Who We Are Rivet Logic Corporation © 2014 Building Digital Experiences 2 Since 2006
- 3. Rivet Logic Overview • Award-winning professional services focused on: • Portals • Web Content Management • Digital Asset Management • Social Intranets/Extranets • Platinum Partners for Leading Open Source Software including: Rivet Logic Corporation © 2014 Building Digital Experiences 3 Since 2006
- 4. Company Overview • Headquartered in Reston, VA • Regional Offices in Boston, New York City, Dallas, Los Angeles • Near-shore Development Center in Costa Rica • Founded in 2005 • 70+ employees and growing Rivet Logic Corporation © 2014 Building Digital Experiences 4 Since 2006
- 5. Rivet Logic & Liferay • Certified Platinum Partner since 2006 • Conduct Public Training on East Coast USA and helped write the Liferay 6 Training • Contributor (software, documentation, forums, training material) • 50+ Liferay projects underway or completed and 100s of sites Rivet Logic Corporation © 2014 Building Digital Experiences 5 Since 2006
- 6. What Is SEO? Rivet Logic Corporation © 2014 Building Digital Experiences 6 Since 2006
- 7. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Rivet Logic Corporation © 2014 Building Digital Experiences 7 Since 2006
- 8. SEO Methods • Getting indexed • Preventing crawling • Increasing prominence Rivet Logic Corporation © 2014 Building Digital Experiences 8 Since 2006
- 9. What Matters Rivet Logic Corporation © 2014 Building Digital Experiences 9 Since 2006
- 10. Controlling Meta Information Good Meta Descriptions/Keywords drive high quality traffic towards your site Rivet Logic Corporation © 2014 Building Digital Experiences 10 Since 2006
- 11. Site Map Protocol Supporting Site Map Protocol is essential to providing users with useful shortcuts from search result screens Rivet Logic Corporation © 2014 Building Digital Experiences 11 Since 2006
- 12. Friendly URLs • Liferay’s default URLs are not good enough • Liferay allows for creating custom friendly URLs http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami VS http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami Rivet Logic Corporation © 2014 Building Digital Experiences 12 Since 2006
- 13. SEO Friendly Sliders/Carousels http://mysite.com/home Index Rivet Logic Corporation © 2014 Building Digital Experiences 13 Since 2006
- 14. SEO Friendly Sliders/Carousels Keyword in slide 3 Rivet Logic Corporation © 2014 Building Digital Experiences 14 Since 2006
- 15. SEO Friendly Sliders/Carousels http://mysite.com/home Index Rivet Logic Corporation © 2014 Building Digital Experiences 15 Since 2006
- 16. SEO Friendly Sliders/Carousels Content doesn’t match! Rivet Logic Corporation © 2014 Building Digital Experiences 16 Since 2006
- 17. SEO Friendly Sliders/Carousels http://mysite.com/home?slide=2 http://mysite.com/home?slide=1 http://mysite.com/home?slide=3 Rivet Logic Corporation © 2014 Building Digital Experiences 17 Since 2006
- 18. SEO Friendly Sliders/Carousels …?slide=1 …?slide=3 …?slide=2 Rivet Logic Corporation © 2014 Building Digital Experiences 18 Since 2006
- 19. SEO Friendly Sliders/Carousels AJAX Rivet Logic Corporation © 2014 Building Digital Experiences 19 Since 2006
- 20. Other SEO Considerations Rivet Logic Corporation © 2014 Building Digital Experiences 20 Since 2006
- 21. The Sensus Example Sensus.com Country Country Division Division Product Line Product Line Product Product Product Rivet Logic Corporation © 2014 Building Digital Experiences 21 Since 2006
- 22. Complex Associations Division Country Product Line Product Rivet Logic Corporation © 2014 Building Digital Experiences 22 Since 2006
- 23. Use Building Blocks Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right. Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right. Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right. Rivet Logic Corporation © 2014 Building Digital Experiences 23 Since 2006
- 24. Division Page Type Division Overview Product Lines Product Line Navigation Rivet Logic Corporation © 2014 Building Digital Experiences 24 Since 2006
- 25. Product Line Page Type Product Line Overview Associated Solutions Products Rivet Logic Corporation © 2014 Building Digital Experiences 25 Since 2006
- 26. Product Page Type Product Overview Product Documentation Associated Solutions Rivet Logic Corporation © 2014 Building Digital Experiences 26 Since 2006
- 27. De-coupled Authoring/Publishing ARTICLE Lorem Ipsum this is an article that I’m writing to show random text in this box I alo need an Lorem ipsum this is an article that I’m writing to show random text in this box I also need an i m a g e x y z x y z x y z x y z Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image xyz x y z x y z x y z in this box I also need an image Web Form Authoring Rivet Logic Corporation © 2014 Building Digital Experiences 27 Since 2006
- 28. Rivet Logic Corporation © 2014 Building Digital Experiences 28 Since 2006
- 29. IA through Taxonomy US ARTICLE Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image he Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image AMI Systems Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image in this box I also need an i v v f v f v f d v d f v m a g e P U B L I S H P U B L I S H P U B L I S H US AMI Systems Water Country Product Line Division Rivet Logic Corporation © 2014 Building Digital Experiences 29 Since 2006
- 30. Rivet Logic Corporation © 2014 Building Digital Experiences 30 Since 2006
- 31. SEO Challenges • HTML Titles • Breadcrumbs Rivet Logic Corporation © 2014 Building Digital Experiences 31 Since 2006
- 32. Solution: Intercept/Modify • HTML Titles • Intercept HTML Title generation code and replace with dynamic logic • Breadcrumbs • Intercept breadcrumb generation code and replace with dynamic logic Rivet Logic Corporation © 2014 Building Digital Experiences 32 Since 2006
- 33. Summary • Every public facing site must worry about SEO • Have an SEO strategy and define it during planning/design • Liferay can help satisfy almost all SEO requirements Rivet Logic Corporation © 2014 Building Digital Experiences 33 Since 2006
- 34. Questions? Double-Click to add image 34 Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006
- 35. Learn More… rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogic Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006