#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph
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This document discusses how to get entities and their attributes in knowledge graphs. It provides steps for adding entities like companies and people to knowledge graphs through Wikipedia pages, Wikidata, Google My Business profiles, and press releases. It also discusses using schema and semantic markup to define relationships between entities and attributes. Finally, it mentions that knowledge graphs can come from manual curation, crowdsourcing, automatic extraction, or a combination, and discusses context clouds and linked open data as opportunities to feed knowledge graphs.
#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph
- 1. 1#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph David Amerland @DavidAmerland Andrew “Optimisey” @Optimisey Sam Underwood @SamUnderwoodUK Jason Barnard @jasonmbarnard
- 2. 2#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph In order to own the conceptual space where your company surfaces, think in terms of semantic density. Please explain
- 3. 3#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph In general, knowledge graphs can be created by 1. manual curation, 2. crowdsourcing, 3. (semi-) automatic extraction, and/or a combination of those.
- 4. 4#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Knowledge Graph / Knowledge Vault Give us the rundown as to where we are at?
- 5. 5#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph kalicube.pro/kg
- 6. 6#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Steps to the Knowledge Graph 1. Use Schema 2. Get a WIkipedia Page 3. Add yourself to Wikidata 4. Have a Google My Business 5. Online Press Releases 6. Use Keywords in your About Us page 7. Get A Google+ Page
- 7. 7#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Route into the Knowledge Graph please give us some better advice :)
- 8. 8#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Creating and managing Machine-Readable Entity, is a new way to do content curation and to revitalize traditional backlinking ...and a way of taking back control of the data
- 9. 9#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Keep in mind the concept of RDF Triples Incorporat clarifying statements into referenced content in a way which is supported by the markup. Add a layer of semantic meaning and entity / attribute and relationship definition take the texts, extract meaningful elements, rewrite those parts to leverage subject-predicate-object (, acquired, ) (, graduated from, ) (, is author of, ) (, is based in, ) (, studied, ) (, studied at, ) (, was developed by, ) (, was formed in, ) (, was founded by, ) (, worked with, )
- 10. 10#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph goo.gl/zW6trm A System works to (1) Detect a first data object in a document on the Internet, (2) Detect a second data object proximate to the first data object in the document, (3) Identify a third data object associated with the second data object, based on a frequency of co-occurrence of the second data object and the third data object in one or more stored occurrence lists, (4) Generate, in a knowledge graph stored in a database, a first entry including the first data object and at least one of the third data object or a first predefined relationship between the second data object and the third data object.
- 11. 11#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Semantic writing Context Clouds Please explain the why and the how.
- 12. 12#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Each context cloud can include other objects, such as entities (people, places, things), and attributes of the objects. Each context cloud can include structured data with known relationships, semi-structured data with estimated relationships, and unstructured data with unknown relationships beyond a frequency of co-occurrence. goo.gl/zW6trm
- 13. 13#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph
- 14. 14#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph People, Companies, Software, Products… Please walk us through the specifics and different problems we face for each
- 15. 15#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph
- 16. 16#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph We've talked about Google a lot. What about Amazon, Microsoft, IBM, Facebook et al?
- 17. 17#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph There are 1224 dataset in the Linked Open Data Cloud 9 knowledge domains: geography government linguistics, life science media, publications social networking user-generated cross-domain
- 18. 18#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph Linked Open Data Cloud An opportunity to feed all the KG now?
- 19. 19#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph What does the future of managing your Knowledge Graph entries look like ?
- 20. 20#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph 1. Knowledge Graph first, then best of top 10 results 2. There is an “Answer” algo on top of search algo 3. Aim to contribute to the Ultimate Source of Truth 4. Strong user satisfaction signals are crucial 5. Schema is the foundation (but alone is not enough) 6. Semantic HTML5 is necessary 7. Blocks of content is key (aka Gutenberg) 8. Quality content and Consistency 9. Give me the facts, Jack 10. Knowledge graph can help make any “answer” more accurate 11. Use the KG to enrich information about us Position0 - #SEOisAEO
- 21. 21#SEOisAEO - How to get Entities and Their Attributes in the Knowledge Graph David Amerland @DavidAmerland Andrew “Optimisey” @Optimisey Sam Underwood @SamUnderwoodUK Jason Barnard @jasonmbarnard
- 22. 22#SEOisAEO Bill Slawski @bill_slawski Cindy Krum @Suzzicks Andrea Volpini @cyberandy Jason Barnard @jasonmbarnard Epic #SEOisAEO webinar series, episode 9: How Google Uses The Knowledge Graph in its AE algorithm