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A SHERPA
Much like a Sherpa, a Service Designer guides
design teams through the creative process.
A Sherpa needs a combination of capabilities
to navigate difficult terrain.
As hybrid designers, Service Designers have 3
roles, 9 capabilities and one meta-skill.
A Service Designer is like
THE
RESEARCHER
THE
STRATEGIST
THE
DESIGNER
3 Capabilities of
Service Designers:
Source: Bau (2009)
Like a Sherpa, Service Designers
need to understand the terrain and
the people and understand how they
will act in different circumstances.
THE
RESEARCHER
UNDERSTAND PEOPLE IN CONTEXT
UNDERSTAND & ENVISION THE FUTURE
UNDERSTAND COMPLEX SYSTEMS & PROBLEMS
Storytelling
Like a Sherpa, Service Designers need to,
considering the ever-changing conditions,
create strategies and chart the way.
THE
STRATEGIST
IDENTIFY OPPORTUNITIES & REFRAME PROBLEMS
DEVELOP VIABLE STRATEGIES & PLANS
IDENTIFY & OVERCOME INNOVATION ROADBLOCKS
Storytelling
Like a Sherpa, Service Designers need
to propose, explain and implement a
solution for complex problems.
THE
DESIGNER
GENERATE, SCREEN & VISUALIZE IDEAS
DEVELOP, PROTOTYPE & VALIDATE CONCEPTS
FACILITATE THE COLLABORATIVE PROCESS
Storytelling
LOLO
OUSKHAM
(THANK YOU)

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Service Designers are Sherpas

  • 1. A SHERPA Much like a Sherpa, a Service Designer guides design teams through the creative process. A Sherpa needs a combination of capabilities to navigate difficult terrain. As hybrid designers, Service Designers have 3 roles, 9 capabilities and one meta-skill. A Service Designer is like
  • 3. Like a Sherpa, Service Designers need to understand the terrain and the people and understand how they will act in different circumstances. THE RESEARCHER UNDERSTAND PEOPLE IN CONTEXT UNDERSTAND & ENVISION THE FUTURE UNDERSTAND COMPLEX SYSTEMS & PROBLEMS Storytelling
  • 4. Like a Sherpa, Service Designers need to, considering the ever-changing conditions, create strategies and chart the way. THE STRATEGIST IDENTIFY OPPORTUNITIES & REFRAME PROBLEMS DEVELOP VIABLE STRATEGIES & PLANS IDENTIFY & OVERCOME INNOVATION ROADBLOCKS Storytelling
  • 5. Like a Sherpa, Service Designers need to propose, explain and implement a solution for complex problems. THE DESIGNER GENERATE, SCREEN & VISUALIZE IDEAS DEVELOP, PROTOTYPE & VALIDATE CONCEPTS FACILITATE THE COLLABORATIVE PROCESS Storytelling