Services Model of Unacademy
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The project presentation by Team 4 discusses the education sector's growth, investment, and contribution to GDP, along with strategies for service marketing. It outlines the process of course enrollment and teaching through mobile and web applications, emphasizing customer interaction, service standards, and subscription pricing models. Various educational tools, promotional strategies, and gap analyses are also covered to enhance service delivery and consumer satisfaction.
Services Model of Unacademy
- 1. Project presentation on Presented by team 4: Kinjal Joshi: 41 Sneha Kushwaha: 49 Swapnil Mewada: 58 Sagar Vyas: 111 Submitted to: Professor Dreena D’souza Faculty for the subject: Services Marketing Aditya Institute of Management Studies and Research
- 3. Contribution of Education Sector Towards the GDP 91.7 101.1 119.6 0 20 40 60 80 100 120 140 2018 2019 2021 Expected Contribution of Education Sector in US $ Billions
- 4. The Tangibility SpectrumTeaching accessories PDF notes Certificate of completion Mock test scores E report card Knowledge confidence Skills Passion Competency Socialize & networking Productivity Work ethics Personality development
- 5. The 7 P’s Product Price PromotionPlace Physical EvidenceProcessPeople Courses for various classes and competitive exams Subscription fees for Premium courses. Online – Application and website YouTube, TV ads, Banners, free demo lectures, counselling Upper management, educators, mentors, tech team, office staff, students Process of enrolment for students and process of teaching for educators Mobile application and the website
- 6. The Service Triangle Interactive marketing Company Employees Customers 1. Number of views and reviews 2. Offering various categories of courses for various exams 3. Offers and discounts 4. Advertisements and promotions 1. Technical team + sales team to provide better service. 2. Bonus and reward for the performance 3. Training programs on a regular intervals 4. Employee feedback 1. Sales department and personal selling 2. Support service for both educators and students 3. Doubt solving for students 4. Interactive sessions from experienced educators to the students
- 7. The Gap Analysis Word of mouth communication Personal Needs Past Experiences Expected Services Perceived Services Delivered Services Services Standards Management Perception of Consumer Expectation External Communication To Consumers Consumer Company GAP 1 GAP 2 GAP 3 GAP 4 GAP 5
- 8. The Process Flow Start Visit application or website Have an account? Register Login Create new account & details in database Ask for access – camera, microphone, etc. Are you a Student? Are you an instructor? Check the list, Camera and microphone Check username and password Have you registered for any course? Do you have any course created? No Yes Yes No YesNo
- 9. The Process Flow (Continued) Take student to the online classroom Search bar to search for the course Yes No Go the class room Create a course Yes No Classroom Want to submit any review? Data transfer to system and document storage Yes No Record Instructor system Do you want to upload any document? End No Submit review Yes
- 10. The Flower Diagram Information 1. Subscription based on educational goals 2. Dashboard for the details Consultation 1. Clearing the doubts and giving optimum solution Order taking 1. Enrol anytime even from the middle of the course Hospitality 1. Comprehensive live courses & quizzes 2. Doubt clearing sessions from top educators Safekeeping 1. All personal information will be safe Exceptions 1. Empowering the learners to take on the world in a manner that classroom would never do Billing 1. Subscription based on months i.e. 1, 3, 6 and 12 Payment 1. Safe online payment gateway with various options
- 11. The Pricing Strategy for Unacademy Plus One subscription and unlimited access Model based on OTT Platforms like Netflix and Amazon Prime Select and learn any category Select any of the top educators from whom you wish to learn Notifications before the class begins Recorded sessions in case you miss the class PDF notes Unlimited mock tests Realtime interaction with educators Live doubt solving Download videos and watch offline Pricing of Unacademy Plus has been derived from following factors:
- 12. The Dynamic Pricing Demand • Tutor’s demand • Course’s demand Time of enrolment • Early enrolment • Late enrolment Availability of seats • More seats • Less seats
- 13. Thank You