SlideShare a Scribd company logo
Servicialisation
Concept for reliable, efficient & payable service rendering



                                                      Servicialisation

                         From Service Identifying to Service Billing



                                                                       E-Mail            Paul.G.Huppertz@servicEvolution.com
                                                                       Mobile            +49-1520-9 84 59 62


                                                                       XING              https://www.xing.com/profile/PaulG_Huppertz
                                                                       SlideShare        http://www.slideshare.net/PaulGHz
                      Paul G. Huppertz                                 CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz
                      ICT-Consultant & System Architect                yasni        http://person.yasni.de/paul-g.-huppertz-251032.htm
                      Service Composer & Meta Service Provider         LinkedIn     http://www.linkedin.com/in/paulghuppertz


                                                                                                                                              1
  servicEvolution – Schoene Aussicht 41 – 65396 Walluf – Germany | E-Mail: Paul.G.Huppertz@servicEvolution.com | Mobile +49-1520-9 84 59 62
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       2
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       3
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
         Servicialisation – Root term, Suffix & Synthesis




Service                                                                                                               -ialisation
                                                                                                                                    4
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
        Servicialisation – Root term, Synthesis & Meaning


Servicialisation = Guiding Concept for Service Delivering




                                           Service -ialisation




                                                                                                                                  5
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
                         Servicialisation – Deduction, Analogy & Abstraction




                                                                                                                                        Optimisation
                                                   Rationalisation




                                                                                             Automation
Standardisation




                                                                     • Division of work




                                                                                                                                                         • Load adaptation
                                                                                                                                                         • Control variable
                                                                                                             • Automate pulse
                                                                     • Flow of work
                       • Proceedings




                                                                                                             • Automates
                       • Outputs




           Industrialisation = Goods Fabrication based on principles
                                                                                                                                                                              6
                               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
                         Servicialisation – Deduction, Analogy & Abstraction


                      Servicialisation = Transfer to Service Delivering …

                                                       … considering




                                                                                                                                        Optimisation
                                                   Rationalisation




                                                                                             Automation
Standardisation




                                                 the Service Characteristics
                                                                     • Division of work




                                                                                                                                                         • Load adaptation
                                                                                                                                                         • Control variable
                                                        Intangibility




                                                                                                             • Automate pulse
                                                                     • Flow of work
                                                        Immateriality
                       • Proceedings




                                                                                                             • Automates
                                                        Insubstantiality
                       • Outputs




                                                        Perishability

           Industrialisation = Goods Fabrication based on principles
                                                                                                                                                                              7
                               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
     Service Characteristics – intractable, cumbersome & dodgy

A Service per se is …

… intangible,                      i.e. it cannot be touched, handled or gripped,
                                    cannot be checked in advance.
… immaterial,                      i.e. it is not made of material, solid or goods,
                                    cannot be shown.
… insubstantial,                   i.e. it has no substance & does not leave some substance,
                                    not verifiable.
… perishable,                      i.e. consumed after being delivered and vanished,
                                    not yet there before delivering & not any more thereafter.
… variable,                        i.e. it is configured by the service consumer,
                                    situational & particular for every trigger & every delivery.
… not ownable,                     i.e. it cannot be sold & bought or owned,
                                    can only be committed.
… not stockable,                   i.e. it cannot be stored or transported,
                                    but must be rendered to the service consumer on site.
                                                                                                                                    8
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       9
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
Service Trilemma – Service Consumer, Service Quality & Expectation




                                                                               Service                     adequate?                Service
                                        Service
                                                                               Quality                                               Con-
                                         Price                                                               reliable?              sumer


                                                             Service
                                                              Cost




                                                                                                                                              10
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
 Service Trilemma – Service Customer, Service Price & Expectation



            affordable?                                                                                                            Service
 Service                              Service                                   Service                    adequate?
                                                                                Quality                                             Con-
Customer                               Price
            economical?                                                                                      reliable?             sumer


                                                            Service
                                                             Cost




                                                                                                                                             11
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
Service Trilemma – Service Provider, Cost Effectiveness & Expectation



                affordable?                                                                                                          Service
 Service                                Service                                 Service                      adequate?
                                                                                Quality                                               Con-
Customer                                 Price
                economical?                                                                                    reliable?             sumer

                Paying price?
 Service                                                    Service
Provider                                                     Cost
                 Paying cost?




                                                  Service Effectiveness

                                                                                                                                               12
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
                        3 separate Layers




                                 Business




                                                                                                                                  13
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
                  3 self-contained Activity Areas


                                                                                          • perform
                                    Business                                              • dispose
                                    processes                                             • prepare
                                                                                          • conduct
                                   Service                                                • commit
                                  Delivering                                              • compose
                                                                                          • perform
                                                                                          • prepare
                                                                                          • plan

                                                                                                                                  14
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
               3 complementary Management Areas


                                      Business                                            •   close & chart
                                                                                          •   perform & control
                                       Process                                            •   dispose & trigger
                                     Management                                           •   prepare & organise

                                                                                          •   practice & bill
                                                                                          •   conduct & control
                                                                                          •   commit & orchestrate
                                                                                          •   compose & prepare

                                                                                          •   control & adjust
                                                                                          •   perform & monitor
                                                                                          •   establish & test
                                                                                          •   plan & prepare

                                                                                                                                  15
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
               3 complementary Management Areas


                                      Business                                            •   close & chart
                                                                                          •        Business
                                                                                              perform & control
                                       Process                                            •   dispose & trigger
                                                                                                 regulations
                                     Management                                           •   prepare & organise

                                                                                          •   practice & bill
                                                                                          •   conduct & control
                                                                                          •    Servicialisation
                                                                                              commit & orchestrate
                                                                                          •   compose & prepare

                                                                                          •   control & adjust
                                                                                          •
                                                                                                        IT
                                                                                              perform & monitor
                                                                                          •    Infrastructure
                                                                                              establish & test
                                                                                          •         Library
                                                                                              plan & prepare

                                                                                                                                  16
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
Value Creation – Service Consumer, ICTBSS & Service Contributions

                                                        Business process




                                                                                                                                       Managemnt
                                                                                                                                        Business
                                                                                                                                        Strategy
                                                             Value creation
  Business
   Chain
   Value




                                                                  Service




                                                                                                                                       Delivering
                                                                  (ICTBSS)




                                                                                                                                        Strategy

                                                                                                                                        Service
                                              ICTBSS = ICT-system based Business Support Service
  Service
  Supply
   Chain




                                       Service                   Service                     Service
                                     Contribution              Contribution                Contribution




                                                                                                                                       (System)
                                                                                                                                       Strategy
  System
  Supply
   Chain




                                                                                                                                         ICT-
                           Service-relevant                  Service-relevant                  Service-relevant
                           Organisation(s)                      System 1                          System 2

                           Akteur         Good                Good          Good                Good          Good
                                                                                                                                                    17
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
          3 Chains  3 Libraries – ITIL, SDML & BVML

                                                         Business process




                                                                                                                                        Managemnt
                                                                                                                                         Business
                                                                                                                                         Strategy
                    B                                         Value creation
 Business




                    V
  Chain
  Value




                    M
                    L
 BVML = Business Value Management Library

                                                        service-specific benefits




                                                                                                                                        Delivering
                                                                                                                                         Strategy
                                        ICT-based Business Support Service




                                                                                                                                         Service
                    S
                                                    (ICTBSS)
 Service




                    D
 Supply
  Chain




                    M              Compose – Commit – Conduct (service delivering)
                    L                          Service Aggregating

 SDML = Service Delivery Management Library

                                                Plan – Build – Run (ICT systems)
                    I




                                                                                                                                        (System)
                                                                                                                                        Strategy
 System
 Supply
  Chain




                    T                service (contribution)-relevant ICT-Systems




                                                                                                                                          ICT-
                    I            (Application-, Middleware- & Infrastructure Systems,
                    L                   Resources, Processes & further Means)
 ITIL = Information Technology Infrastructure Library
                                                                                                                                                     18
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
  Service Definition – Clarification, Demarcation & Examples


                                                            Perfor-
                                                           mance for
                                                            another
                                                            person

                                  Coffee                                                „Public
                                   set                                                  Service“

                                                           Service
                                                              ≡
                                                           Dienst
                                 Archi-
                                                                                         Ocean
                                tecture                                                  Lane
                                element

                                                             Trans-
                                                             mitting

                                                                                                                                  19
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
   Service Definition – Service Consumer, Benefits & Uniqueness

A Service is
a set of onetime consumable and perishable benefits,
  • ensured by measures of the accountable Service Provider,

 • effectuated by system functions and/or activities of Service People,

 • committed
     • by the ordering Service Customer
     • for his authorized Service Consumers
     • from his accountable Service Provider,

 • rendered
      • to an authorized Service Consumer
      • on his particular & explicit Service Trigger,

 • consumed & utilized
     • by the triggering Service Consumer
     • for executing his upcoming business activity.
                                                                                                                                     20
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
             Servicescape – Term, Examples & Parties




                                 assembled from ‚Service„ & ‚Landscape„
                               coined by Mary Jo Bitner, already in 1981,
       in „Marketing Strategies and Organization Structures for service firms”
             in “Marketing of Services” der American Marketing Association
                              http://en.wikipedia.org/wiki/Servicescape
                                                                                                                                  21
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
 Service Consumer – Value Creator, Success Factor & External

                                                   Business Process
                                                                                                         Service Consuming
                                                         Value Creation

                                                                                                                         Service
                                                                                                                        Consumer


                                                               Service



• The Service Consumer is the critical success factor for service rendering
   • He triggers a singular service if needed & configures it situationally & particularly.
   • He is involved in service rendering a 100%.
   • He feels any service impairment at once & inevitably.
   • He needs & utilizes the benefits of the service for executing his upcoming work.
   • He creates the business value by utilizing the service-specific benefits.
   • He is an external factor from the perspective of the Service Provider.
• The Service Consumer spares oneself service-relevant equipment & training.
                                                                                                                                    22
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
  Service Consumer – Service Trigger, Autonomy & Value Creation

                                                    Business Process
                                                          Value Creation

                                                                                                                          Service
                                                                                                                         Consumer


                                                                Service


The authorized Service Consumer is self-governed concerning
 • service triggering, i.e. point in time & location
 • service triggering rate, i.e. how often per period he triggers a service
 • service access system, e.g. desktop or notebook or PDA for E-Mailing-Services
 • service configuring depending on his situative & particular needs
 • consuming & utilizing the service-specific benefits
 • commercial value creation out of the service-specific benefits
                                                                                                                                     23
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
      Service Delivery Model – Servicescape, Sphere & Roles


Service Committing                                                                                      Service Consuming

     Service                                                                                                            Service
    Customer                                                                                                           Consumer


                                                              Service

     Service                                   Service Concerting
    Provider




                                            Service Orchestrating
   in-/external
      Service
    Suppliers

                                                                                                                                   24
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Rendering
           Servicialisation – Phases, Methods & Results


 Service Identifying                                       Service Consumer,
                                                         Service Object, Benefits
                                                                                                                Service
                                                                                                           Consumer Benefits


 Service Specifying                                        Service Quality
                                                    12 Standard Service Attributes
                                                                                                         Service Specification


 Service Composing                                            Service Map
                                                          & Service Screenplay
                                                                                                             Service Concept


                                                           Service Supplier                         Operation Level Agreement
Service Orchestrating                                   & Service Supply Chain                       Underpinning Contract


Service Catalogueing                                      Service Specifications                           Service Catalogue


 Service Committing                                    Service Level Specification                     Service Level Agreement


                                                            Delivery Readiness                          On each & every trigger:
 Service Concerting                                         & Delivery Capacity                            Service rendering

                                                                Service Price
    Service Billing                                            x Service Count
                                                                                                                 Service Bill
                                                                                                                                   25
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       26
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Identifying – Benefit, Service Object & Requirements


       Service Identifying

                                                                                           Service =
A benefit is
                                                                                            benefit
                                                                                       on service object
               a purposeful change of status


                          on a particular object,


                                     that fulfils concrete requirements.
                                                                                                                                   27
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Identifying – Service Consumer, Service Object & Types




                                Life                                             Goods
                               & Limb                                          & Chattels

                                                      Service
                                                     Consumer

                          Data                                                   Rights
                       & Documents                                              & Claims

                   S e r v i c e O b j e c t T ypes                                                                              28
       Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       29
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Specifying – simply, catchy & uniformly


Service Identifying

    Service Specifying




                                                                                                                               30
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Specifying – Service Attributes, Service Quality & Service Price

                                                      Designation of the service
No.    Attribute name                                                     Bronze         Silver        Gold        Data type/measuremt. unit
 01    Service Consumer Benefits                                                                                            free description
 02    Service-specific Functional Parameters                                                                                service-specific
 03    Service Delivery Point                                                                                              location, interface




                                                                                                                                                 Service Quality
 04    Service Consumer Count                                                                                                    Number
 05    Service Delivering Readiness Times                                                                                    Daytime hours

 06    Service Consumer Support Times             clear, complete & consistent                                              Daytime hours
 07    Service Support Languages                  all 12 attribute values combined                                            Languages
 08    Service Fulfilment Target                  applying for each triggered service                                                  %
 09    Service Impairment Duration
                                                  2 pages per service specification                                              hh:mm
                                                  service offering of the Service Provider
 10    Service Delivering Duration                                                                                              hh:mm:ss
 11    Service Delivery Unit                                                                                               service-spezifisch
 12    Service Delivering Price                                                                        Price                            €

      Attribute 01 – 11 for service quality & attribute 12 for service price
                                                                                                                                                           31
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Service Specifying – 12 Attributes, 3 Levels & 2 Pages

                                                     Designation of the service
No.   Attribute name                                                     Bronze         Silver        Gold        Data type/measuremt. unit
01    Service Consumer Benefits                                           01 B          01 S         01 G                  free description
02    Service-specific Functional Parameters                              02 B          02 S         02 G                   service-specific
03    Service Delivery Point                                              03 B          03 S         03 G                 location, interface
04    Service Consumer Count                                              04 B          04 S         04 G                       Number
05    Service Delivering Readiness Times                                  05 B          05 S         05 G                   Daytime hours

06    Service Consumer Support Times                                      06 B          06 S         06 G                   Daytime hours
07    Service Support Languages                                           07 B          07 S         07 G                     Languages
08    Service Fulfilment Target                                           08 B          08 S         08 G                              %
09    Service Impairment Duration                                         09 B          09 S         09 G                        hh:mm
10    Service Delivering Duration                                         10 B          10 S         10 G                      hh:mm:ss
11    Service Delivery Unit                                               11 B          11 S         11 G                 service-spezifisch
12    Service Delivering Price                                            12 B          12 S         12 G                              €

                     Per Service Level one set of 12 attribute values
                                                                                                                                                32
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Specifying – Service Value, Service Utility & Warranty

                                                      Designation of the service
No.    Attribute name                                                           In ITIL V3, Service Value is paraphrased with
01     Service Consumer Benefits
                                                                                           Service Utility
02     Service-specific functional Parameters                                        Fitness for consumption
03     Service Delivery Point                                                  What the service consumers consumes
04     Service Consumer Count
05     Service Delivering Readiness Times

06     Service Consumer Support Times
07     Service Support Languages                                                           Service Warranty
08     Service Fulfilment Target                                                         Fitness for rendering
09     Service Impairment Duration
                                                                                    How the service will be rendered
10     Service Delivering Duration
11     Service Delivery Unit
12     Service Delivering Price

        Coherent Designation: ICTilities – ICT-based Utility Services
                                                                                                                                        33
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Service Specifying – Example, E-Mailing Service & Attribute 01

                                                          Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                            Data type
No.      Attribute name & short description                                                                                                           Measurement
                                                                            Bronze                      Silver                       Gold                 unit

01       Service Consumuer Benefits

                                                                   For each outbound e-mail copies of the original e-mail are each delivered to the   Delivered e-
01.01      Delivering of e-mail copies
                                                                   e-mail addresses specified by the service consumer.                                 mail copy
                                                                   Any outbound e-mail copy with an invalid e-mail address is directly bounced to
01.02      Bouncing invalid e-mail addresses                                                                                                          Bounced e-
                                                                   the service consumer accompanied by an understandable explanation.
                                                                                                                                                      mail delivery
                                                                   Any undeliverable copy of an outbound e-mail is directly bounced to the service      errors
01.03      Bouncing undeliverable e-mail copies
                                                                   consumer accompanied by an understandable explanation.
                                                                   A copy of each particular outbound and inbound e-mail is stored in the service      Retained e-
01.04      Retaining e-mail copies
                                                                   consumers central e-mailbox for maximum 90 days.                                     mail copy
                                                                   A copy of each particular outbound and inbound e-mail can be completely and         Restored e-
01.05      Restoring e-mail copies
                                                                   intactly restored for the next 14 days after corruption or erroneous deletion.       mail copy
                                                                   All outbound and inbound e-mail copies are purged from viruses or any other
01.06      Protecting e-mail copies against malware
                                                                   malware.                                                                           Protected e-
                                                                                                                                                        mailbox
01.07      Protecting e-mailboxes against spam                     Inbound e-mail copies are protected against any spam

                                                                                                                                                      Encrypted e-
01.08      Encrypting e-mail content                                         none                      selectable                 selectable
                                                                                                                                                       mail copy




                                                                                                                                                                 34
                    Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Service Specifying – Example, E-Mailing Service & Attribute 02 - 04

                                                         Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                   Data type
No.     Attribute name & short description                                                                                                   Measurement
                                                                          Bronze                       Silver                      Gold          unit

02      Service-specific Functional Parameters

          Maximum allowable size per individual service consumer
02.01                                                                       200                          500                       1.000         MB
          for inbound and outbound e-mail copies
          Maximum allowable size per particular outbound or
02.02                                                                        10                          12                            15        MB
          inbound e-mail copy including file attachments
          Maximum allowable number of target addresses per e-
02.03                                                                        50                          100                           150     Number
          mail

02.04     Blocked file attachments                                                Any executable file type, e.g. *.EXE, *.COM, *.VBS          File format

03      Service Delivery Point

03.01     Microsoft/Outlook locally installed                                X                            X                            X

03.02     Microsoft/Outlook via RPC over HTTPS & SSL                                                      X                            X
                                                                                                                                             Type of user
                                                                                                                                              Interface
03.03     Microsoft/Outlook Web Access via HTTPS & SSL                                                    X                            X

03.04     RIM/Blackberry Device                                                                                                        X

04      Service Consumer Count                                                                            1                                    Number




                                                                                                                                                        35
                   Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Service Specifying – Example, E-Mailing Service & Attribute 05 - 07

                                                           Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                     Data type
No.     Attribute name & short description                                                                                                     Measurement
                                                                            Bronze                     Silver                     Gold             unit
05      Service Delivering Readiness Times
05.01     Monday                                                         00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.02     Tuesday                                                        00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.03     Wednesday                                                      00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
                                                                                                                                                 hh:mm
05.04     Thursday                                                       00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
                                                                                                                                                 CE(S)T
05.05     Friday                                                         00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.06     Saturday                                                       00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.07     Sunday & holiday                                               00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
06      Service Consumer Support Times
06.01     Monday                                                         07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.02     Tuesday                                                        07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.03     Wednesday                                                      07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
                                                                                                                                                 hh:mm
06.04     Thursday                                                       07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
                                                                                                                                                 CE(S)T
06.05     Friday                                                         07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.06     Saturday                                                       07:00 – 15:00             06:00 – 17:00              00:00 – 24:00
06.07     Sunday & holiday                                                Kein support             10:00 – 17:00              00:00 – 24:00
07      Service Support Languages
07.01     English                                                              X                         X                         X
                                                                                                                                                 National
07.02     French                                                               X                         X                         X
                                                                                                                                                language
07.03     German                                                               X                         X                         X                        36
                     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Service Specifying – Example, E-Mailing Service & Attribute 08 - 12

                                                                Basic specfication for E-Mailing Service
                                                                                              Attribute value for Service Level                     Data type
No.      Attribute name & short description                                                                                                       Measurement
                                                                                Bronze                      Silver                      Gold          unit
         Service Fulfilment Target
         Ratio of successfully rendered e-mailing services and
08                                                                                95                          97                         98             %
         triggered e-mailing services per service consumer covering
         all applicable benefits specified in attribute 01
         Maximum Service Impairment Duration per Incident and
09                                                                               00:40                      00:30                       00:20        hh:mm
         Service Consumer
         Service Delivering Duration
10       Maximum period of time for rendering a triggered e-mailing              01:00                      00:40                       00:30        hh:mm
         service, i.e. the applicable benefits specified in attribute 01
         Service Delivery Unit                                                                                                                    Complete set
                                                                                One copy each of the original e-mail delivered to the e-mailbox
11       Basic portion of service rendering to a triggering service                                                                               of delivered e-
                                                                                of each addressee specified by the triggering service consumer
         consumer                                                                                                                                  mail copies
12       Service Delivering Price
           Mandatory: Service Access Price per authorized service
12.01                                                                            5,00                        7,50                       10,00           €
           consumer per month
           Additional option 1: Flat rate-based
12.02      Fixed price per authorized service consumer per month                 50,00                      150,00                     500,00           €
           for any consumed service volume
           Additional option 2: Volume-based
12.03      Staged fixed price per consumed service volume per                     tdb                        tdb                         tbd            €
           service consumer per month
           Additional option 3: Unit-based
12..04                                                                           0,10                        0,30                       1,00            €
           Fixed price per consumed service delivery unit

                                                                                                                                                                37
                     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Specifying – Example, E-Mailing Service & Illustration



                                                                            Delivering copy 1




                        Making
                         copies                                             Delivering copy 2
                         of the
                        original
                        E-Mail



                                                                           Delivering copy 3

                                                                                                                                38
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Service Specification – Centre, Hub & Linchpin


 Service Identifying
                                                                                         Service
                                                                                        Consumer
     Service Specifying
                                                                                                               Service
                                                                                                              Customer
 Service Composing

Service Orchestrating
                                                         Service                   Service
                                                           Bill                  Specification
Service Catalogueing

 Service Committing

 Service Concerting
                                                                                        Service
                                                                                        Concept
    Service Billing
                                                                                                                                39
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       40
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Composing – Service Specification, Map & Screenplay


Service Identifying                                                                  Service Concept

 Service Specifying

    Service Composing




                                                                                                                                41
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
    Service Composing – Motivation, Service Quality & Gaps

                                                     Business Process
                                                       Value Creation
                                                                                                                                     Service
 Service                                                                                   5                 Expected
                                                          Experienced
                                                                                                              Service                 Con-
Customer                                                    Service                                                                  sumer
                  Service Contract
                   Committed                                 Rendered
 Service              Service                                 Service
Provider                                                                              4                             1
                              2                                                                                         Service Gap
                                                            Composed
                                                             Service
                                               3
                                                             Perceived
                                                              Service

     Source: ServQual-Modell from Zeithaml, Parasuraman & Berry (1990-ties)
                        http://www.12manage.com/methods_zeithaml_servqual.html
                                                                                                                                               42
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
     Service Composing – Gap 1, Reference & Counter Measure

Potential Gap in Service Quality                                                                                  Counter Measure

                                                                                                                       Preparing
1. between expected and perceived
                                                                                                           Service Specification




                                                                                                                                    43
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Composing – Gap 2, Reference & Counter Measure

Potential Gap in Service Quality                                                                                   Counter Measure

                                                                                                                             Preparing
1. between expected and perceived
                                                                                                                   Service Specification

                                                                                                              Service Contract with
2. between perceived and committed
                                                                                                            Service Specification




                                                                                                                                      44
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Composing – Gap 3, Reference & Counter Measure

Potential Gap in Service Quality                                                                                   Counter Measure

                                                                                                                             Preparing
1. between expected and perceived
                                                                                                                   Service Specification

                                                                                                                 Service Contract with
2. between perceived and committed
                                                                                                                  Service Specification

                                                                                                                 Preparing continuous
3. between perceived and composed
                                                                                                                    Service Concept




                                                                                                                                      45
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Composing – Gap 4, Reference & Counter Measure

Potential Gap in Service Quality                                                                                   Counter Measure

                                                                                                                             Preparing
1. between expected and perceived
                                                                                                                   Service Specification

                                                                                                                 Service Contract with
2. between perceived and committed
                                                                                                                  Service Specification

                                                                                                                 Preparing continuous
3. between perceived and composed
                                                                                                                      Service Concept

                                                                                                           Preparing Service Map
4. between composed and rendered
                                                                                                          with service contributions




                                                                                                                                      46
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Composing – Gap 5, Reference & Counter Measure

Potential Gap in Service Quality                                                                                   Counter Measure

                                                                                                                             Preparing
1. between expected and perceived
                                                                                                                   Service Specification

                                                                                                                 Service Contract with
2. between perceived and committed
                                                                                                                  Service Specification

                                                                                                                 Preparing continuous
3. between perceived and composed
                                                                                                                      Service Concept

                                                                                                             Preparing Service Map
4. between composed and rendered
                                                                                                          with service contributions

                                                                                                                          Preparing
5. between rendered and experienced
                                                                                                                Service Screenplay
                                                                                                                                      47
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Service Concept – Elements, Contents & Alignment

Potential Gap in Service Quality                                                                                   Counter Measure

                                                                                                                        Preparing
1. between expected and perceived
                                                                                                            Service Specification
                 continuously                                                                               continuously
           from service expectation                                                                  from service specification
                                                                                                             Service Contract with
2. between perceived and committed
                                                                                                          Service Specification
                     up to                                                                                up to the course
              service experience                                                                        of service rendering
                                                                                                             Preparing continuous
3. between perceived of the
                     and composed                                                                               to the
                                                                                                                Service Concept
             triggering Service                                                                         triggering Service
                  Consumer                                                                                  Consumer
                                                                                                         Preparing Service Map
4. between composed and rendered
                                                                                                        with service contributions

                                                                                                                          Preparing
5. between rendered and experienced
                                                                                                                Service Screenplay
                                                                                                                                     48
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
    Service Screenplay – Activity, Explanation & Service Contribution

Service Delivering Activity                   Explanation                                                                 Service Contribution
Writing e-mail                                Employee writes e-mail content and attaches files                           none
Triggering an e-mailing service               Authorized Service Consumer clicks on ‘Send’-Button                         none
                                              Copy of the original e-mail is replicated from e-mail client
Replicating the original e-mail                                                                                           replication service
                                              system to the inbound e-mail server of the e-mail account
Scanning e-mail content & attachments
                                              Existing viruses or malware are identified, isolated & eliminated           antivirus service(s)
on viruses and malware
Authenticating given e-mail addresses
                                              in- and external accounts are identified & checked                          LDAP service(s)
and the accounts related
Addressing e-mail hosts and other             Determining IP addresses for hostnames for other e-mail
                                                                                                                          DNS service(s)
service-relevant IT systems                   server systems, e-mail gateway server, SMTP gateway

e-mail routing                                Determining e-mail routes to target domains                                 E-mail routing service(s)

Generating e-mail copies                      Compiling one e-mail copy per addressee                                     copy service(s)

Forwarding the copies of the original e-      Forwarding either to an internal e-mail server system or to the
                                                                                                                          storing & forwarding service(s)
mail                                          SMTP gateway towards external e-mailing service supplier

                                              Delivering accounted by the committed in- or external service
Delivering of e-mail copies                                                                                               e-mail delivering service(s)
                                              supplier

                                                                                                                          e-mail reception
Sending back a delivery receipt               Generally or on dedicated request
                                                                                                                          acknowledgement service
                                                                                                                                                         49
                   Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Composing – ICTBSS, Service Contributions & Aggregation


   Other     Other        Other         Other        Other           Collaboration          Unified Communi-                 E-Mailing
  ICTBSS    ICTBSS       ICTBSS        ICTBSS       ICTBSS              Service               cation Service                  Service
                                                                                                 Anti-Fraud                 Anti-Spam
                                                                                                  Services                   Services

                                                Service Consumer Supporting Services


                                                    User Identity Managing Services

    Backend Application                                LDAP                 Firewalling            Logon/Logoff            Internet Access
    Maintaining Services         Virtual              Services               Services                Services                  Services
                                 Desktop
    Backend Application          Services              DNS                     DHCP                  Anti-Virus          Software Provision
      Hosting Services                                Services                Services                Services                Services
     Content             Server OS                          Data Transporting                             Workplace Environment
  Housing Services     Hosting Services                          Services                                 Rental Services (WERS)
   Storage System       Server Device                        Network System                                  Workplace System
  Housing Services     Housing Services                     Managing Services                                Delivering Services




            Each & every ICT-system based Business Support Services (ICTBSS)
               is aggregated from the same standard service contributions.
                                                                                                                                              50
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Composing – ICTBSS, Service Contributions & Specification


    Other     Other        Other         Other        Other           Collaboration          Unified Communi-                 E-Mailing
   ICTBSS    ICTBSS       ICTBSS        ICTBSS       ICTBSS              Service               cation Service                  Service
                                                                                                  Anti-Fraud                 Anti-Spam
                                                                                                   Services                   Services

                                                 Service Consumer Supporting Services


                                                     User Identity Managing Services

     Backend Application                                LDAP                 Firewalling            Logon/Logoff            Internet Access
     Maintaining Services         Virtual              Services               Services                Services                  Services
                                  Desktop
     Backend Application          Services              DNS                     DHCP                  Anti-Virus          Software Provision
       Hosting Services                                Services                Services                Services                Services
      Content             Server OS                          Data Transporting                             Workplace Environment
   Housing Services     Hosting Services                          Services                                 Rental Services (WERS)
    Storage System       Server Device                        Network System                                  Workplace System
   Housing Services     Housing Services                     Managing Services                                Delivery Services




            Each & every standard service contribution must be specified only once
                       by means of the 12 standard service attributes.
                                                                                                                                               51
            Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
     Service Concept – Elements, Content & Alignment


                   1. Service Specification
                   • binding start document for the service concept
                   • single reference document up to service billing



                   2. Service Map
                   • compilation of required service contributions
                   • determination of appropriate servuction depth




                   3. Service Screenplay
                   • course of service rendering
                   • aggregation of service contributions to the triggered service

                                                                                                                               52
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Composing – E-Mailing Service, Service Map & Contributions


     Other     Other        Other         Other        Other           Collaboration          Unified Communi-                E-Mailing
    ICTBSS    ICTBSS       ICTBSS        ICTBSS       ICTBSS              Service               cation Service                 Service
                                                                                                   Anti-Fraud                Anti-Spam
                                                                                                    Services                  Services

                                              Service Consumer Supporting Services


                                                   User Identity Managing Services

    Backend Application                                 LDAP                 Firewalling            Logon/Logoff           Internet Access
    Maintaining Services           Virtual             Services               Services                Services                 Services
                                   Desktop
    Backend Application            Services              DNS                    DHCP                  Anti-Virus         Software Provision
      Hosting Services                                 Services                Services                Services               Services
      Content         Server OS                             Data Transporting                             Workplace Environment
   Housing Services Hosting Services                             Services                                    Rental Services
    Storage System   Server Device                             Network System                                  Workplace System
   Housing Services Housing Services                          Managing Services                                Delivery Services




    Any triggered e-mailing service is aggregated from scratch per real time transaction
   out of the marked standard service contributions in different quantities, if necessary.
                                                                                                                                              53
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
    Service Concept – Drive, Transmission & Realization



 1. Service
specification                                                 Service
   drives                                                     specifi-
                                                               cation

  2. Service
     Map                                   Service
transmissions                               Map

                                                                           Service
                                                                           Screen-
  3. Service
 Screenplay
                                                                            play
    enacts

                                                                                                                                 54
       Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                   55
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Orchestrating – Service Concept, Service Map & Screenplay


   Service Identifying

   Service Specifying

   Service Composing

     Service Orchestrating




                                                                                                                                  56
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Orchestrating – Service Concept, Service Map & Disposing


  Service Identifying

   Service Specifying

  Service Composing
                                                                                 Service                 Service
     Service Orchestrating                                                       Contri-                 Contri-
     Service                                                                     bution                  bution
    Provider                                                                                                 Service
                                                                                    Service
                                                                                    Contri-                  Contri-
                                                                                    bution                   bution

                                                                                                               Service
                                                                                                               Contri-
                                            Service Orchestrating                                              bution
   in-/external
      Service
     Supplier
                              Internal Service Supplier                                        External Service Supplier
                                                                                                                                   57
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                   58
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Criteria, Requirements & Expectations




                                                                                                                                59
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Specifications, Catalogue & Service Offering


   Service Identifying                                                               Service Catalogue
   Service Spezifying

   Service Composing

 Service Orchestrating

      Service Catalogueing




                                                                                                                                   60
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Catalogue – Positioning, Classifying & Demarcating


Service Committing                                                                                    Service Consuming

     Service                                                                                                           Service
    Customer                                                                                                          Consumer




     Service
    Provider                                  Service Concerting



                                    Goods                 Ordering,                                   Docu-            System
                                   Catalogue             Delivering &              Asset              men-
                                                         Inventoring                                  tation
                                                                                                                    documentation
                                                                                 Inventory
                                                                                                                    (CMDB/CMS)
                                                                                                                                    61
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
    Service Catalogueing – Data sets, Contents & Differences



     Register of
                                      Register of goods                                                                    Detailed
  specifications                                                                Register of all
                                        which can be                                                                     (technical)
  for ICT-based                                                                 relevant items
                                         ordered &                                                                     documentation
     Business                                                                  which have been
                                          utilized                                                                        of all ICT-
     Support                                                                   procured & are
                                     for rendering ICT-                                                                    systems,
     Services                                                                      utilized
                                       based Business                                                                  which are utilized
    which can be                                                                 for rendering
                                      Support Services                                                                   for rendering
committed per SLA                                                                   ICTBSS
                                          (ICTBSS)                                                                          ICTBSS
 / service contract




                                     Goods                 Ordering,                                   Docu-            System
                                    Catalogue             Delivering &              Asset              men-
                                                          Inventoring                                  tation
                                                                                                                     Documentation
                                                                                  Inventory
                                                                                                                     (CMDB/CMS)
                                                                                                                                        62
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Service Catalogueing – Catalogue, Contract & Concept Register


             The service specification is the quintessential connector
     Register of
specifications of
                                                            Register of
    ICT-based                                                                                                             Register of
                                                       service contracts
     Business                                                                                                              prepared
                                                              / SLAs
     Support                                                                                                          service concepts
                                                         which have been
     Services                                                                                                            for offered
                                                        commissioned by
    which can be                                                                                                          services
                                                        service consumers
committed per SLA
 / service contract

                                                      Service Contract
                                                       Service Contract
                                                         Service Contract


                                                      List of authorized
                                                        List of authorized
                                                      service consumers
                                                          List of authorized
                                                        service consumers
                                                          service consumers
                                                                                                                                     63
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Catalogue – Template, Structure & Headlines

                                                                  Inhaltsverzeichnis

                                                                  1    Überblick

                                                                  2 Einführung

                                                                  3     Servicespezifizierung

                                                                  4 Serviceangebot

                                                                  5 Servicespezifikation

                                                                  6 Servicekommittierung

                                                                  7 Serviceerbringung

                                                                  8 Anhang
                                                                           http://www.institute4it.com/servicekatalog-17.html   64
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Introduction, Service Delivery Model & Roles

                                                                      Inhaltsverzeichnis
                                                                      2. Einführung
                                                                          Das Service-Erbringungsmodell
                                                                          Ziele & Nutzen des Service-Katalogs
                                                                          Struktur & Inhalt des Service-Katalogs




                                                                                                                                   65
         Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Catalogue Entries, Specification & Explanation

                                                                       Inhaltsverzeichnis
                                                                       3. Service-Spezifizierung
                                                                           Grundlagen
                                                                           Spezifizierungsmethode
                                                                           12 Standard-Service-Attribute




                                                                                                                                    66
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Service Offering, Segmentation & Example

                                                                     Inhaltsverzeichnis
                                                                     4. Service-Angebot
                                                                         Universelle Business Support Services
                                                                         Betriebswirtschaftliche BSS
                                                                         Fachspezifische BSS




                                                                         http://www.institute4it.com/servicekatalog-17.html
                                                                                                                                  67
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Catalogueing – Formats, Forming & Stages of development




                                                                                                                                  68
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       69
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Committing – Service Catalogue, Service Level & SLA template


    Service Identifying                                                               Service Catalogue
     Service Specifying

    Service Composing

   Service Orchestrating

   Service Catalogueing                                                            SLA template


        Service Committing



                                                                                                                                    70
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Committing – Service Consumer, Responsibles & SLA


                                 1        SLA-Identification
                                 1.1      SLA-ID
  Service                        1.2      Period of SLA validity                                                     Service
 Customer                        1.3      Service Customer                                                          Consumer
                                 1.4      Service Consumers
                                 1.5      Service Provider
                                 1.6      Short Service Description
                                 1.7      Liabilities
   Service                       1.8      Committment and Signatures
  Provider                       1.8.1    Service Customer
                                 1.8.2    Service Provider
                                 1.9      Reference documents
                                 2        Service Specification
                                 3        Appendix
                                 3.1      List of authorized Service Consumers
                                 3.2      Explanation 12 Service Attributes
                                 3.4      ARCI-model for liabilities
                                                                                                                                71
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       72
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
     Service Triathlon – Disciplines, Tasks & Sequence


                                                                                                    Service Consuming

                                                                              Service


                                                           Service


  Service                                                                                                                       Service
                                                                                   Service
 Provider
                                                                                                            Service
             Service Concerting
                                                                                   2. Providing & adjusting
                        and/or                                                    service delivering capacity
in-/external
  Service     Service Triathlon                                                     1. Achieving & keeping
  Supplier
                                                                                 service delivering readiness
                                                                                                                                          73
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       74
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Service Billing – Service Quality, Service Price & Profit Ratio


        Service Identifying

         Service Specifying

        Service Composing

    Service Orchestrating
   E-Mailing-Services per reference period                       Potential Service Revenue f. 100 authorized Service Consumers
     Service Catalogueing
Reference Trigger Potential Service                               Bronze                      Silver                     Gold
                                                                                                                                          Total
 Period       Rate                 Emergence                   50 consumers               40 consumers              10 consumers
  Hour     3        300                                                        15 €                      36 €                     30 €     81 €
     Service Committing
  Day          24                     2.400                                  120 €                     288 €                    240 €     648 €
 Month        480                   48.000                                2.400 €                    5.760 €                4.800 €      12.960 €
      Service Concerting
     + Service Access Price fix per month                                 + 500 €                   + 300 €                  + 100 €      900 €
Partial Amount Service Revenue p. month                                = 2.900 €                 = 6.060 €               = 4.900 €       13.860 €
                Service Billing
 Total amount service revenue per month                              13.860 € (for 100 Service Consumers)
                                                                                                                                                  75
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Service Billing – Service Quality, Service Price & Service Profit Ratio




      Utility Service                                                                                       ICT Service Provider
     Provider knows                                                                                           neither knows the
     reference unit &                                                                                         reference unit nor
       earning ratio                                                         Service                         the earning ratio 
                                                            Service          Quality
                                                             Price

                                                                        Service
  Utility Service Power Supply                                           Cost                                     ICTility Service
Reference unit                     kWh                                                             Reference unit                         ??????????
Electricity rate              0,12 €/kWh                                                           Service price                          ? / ?unit?
Generating cost              0,04 €/kWh                                                            Service cost                           ? / ?unit?
Earning ratio                0,08 €/kWh                     Service Profit Ratio                   Earning ratio                          ? / ?unit?

                                                                                                                                                       76
                Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Billing – Service Specification, Service Quality & Service Price

                                                      Designation of the service
No.   Attribute name                                                      Bronze         Silver        Gold        Data type/measuremt. unit
 01   Service Consumer Benefits                                                                                              free description
02    Service-specific Functional Parameters                                                                                 service-specific
03    Service Delivery Point                                                                                               location, interface




                                                                                                                                                 Service Quality
04    Service Consumer Count                                                                                                     Number
 05   Service Delivering Readiness Times                                                                                     Daytime hours

06    Service Consumer Supporting Times                                                                                      Daytime hours
 07   Service Support Languages                                                                                                 Languages
08    Service Fulfilment Target                                                                                                         %
09    Service Impairment Duration                                                                                                 hh:mm
 10   Service Delivering Duration                                                                                               hh:mm:ss
 11   Service Delivery Unit                                                                                                 service-spezifisch
 12   Service Delivering Price                                                                         Price                            €

  Attributes 01 – 11 for Service Quality & Attribute 12 for Service Price
                                                                                                                                                           77
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
           Service Billing – Reference Unit, Cost & Profit Rate

                                                       Designation of the service
No.     Attribute name                                                             Attribute value                  Data type/measuremt. unit
01      Service Consumer Benefits                                                   Listing benefits                       Free text description
…       …                                                                                    …
11      Service Delivery Unit                                               Basic portion of benefits                       service-specific
12      Service Delivering Price                                               Definitive price data                         Amount in €, $



      Service Delivery Unit                            • Reference unit for service consumption (price)

 Service Delivering Price                              • ??,?? € per Service Delivery Unit

            Service Cost                               • ??,?? € per Service Delivery Unit

      Service Profit Ratio                             • ??,?? € per Service Delivery Unit
                                                                                                                                                   78
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Billing – Basic Data, Consumers & Triggering Rate

                                                 Business Process
                                                                                                       Service Consuming
                                                       Value Creation

                                                                                                                       Service
                                                                                                                      Consumer
Service Triggering Rate
 per Service Consumer
3 E-Mailing-Services/hour




    Service Contract/SLA
   Service Level Bronze




        Authorized
    Service Consumers
                                                                                                                                  79
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Service Billing – Consumers, Reference Period & Emergence

                                                  Businss Process
                                                                                                         Service Consuming
                                                       Value Creation

                                                                                                                       Service
                                                                                                                      Consumer
Service Triggering Rate
 per Service Consumer
3 E-Mailing-Services/hour




                                                                             E-Mailing-Services for 100 Service Consumers
                                                                       Reference               Service                 Service Triggering
           potential                                                    period             Triggering Rate                Emergence
Service Triggering Emergence                                               hour                      3                             300
  for 100 Service Consumers
 100 x 3 E-Mailing-Services/hour                                           day                      24                            2.400
  = 300 E-Mailing-Services/hour                                           week                     120                            12.000

                               1 (Work) Day   = 8 (Work) Hours           month                     480                            48.000
                               1 (Work) Month = 20 (Work) Days
                               1 (Work) Year  = 200 (Work) Days            year                   4.800                       480.000
                                                                                                                                            80
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
           Service Billing – Specification, Service Levels & Prices

                                                                  Basic specification for E-Mailing Service
                                                                                                 Attribute value for Service Level                        Data type
No.     Attribute name & short description
                                                                                   Bronze                     Silver                       Gold         Measurmt Unit

        Service Fulfilment Target
        Ratio of successfully rendered e-mailing services and
08      triggered e-mailing services per service consumer covering                95,00                       97,00                      98,00               %
        all applicable benefits specified in attribute 01
        Service Impairment Duration per Incident and Service
09                                                                                 00:40                      00:30                       00:20            hh:mm
        Consumer
        Service Delivering Duration
        Maximum allowable period of time for rendering a triggered
10                                                                                 01:00                      00:40                       00:30            hh:mm
        e-mailing service, i.e. the applicable benefits specified in
        attribute 01
        Service Delivery Unit                                                                                                                           Complete set
                                                                                  One copy each of the original e-mail delivered to the e-mailbox
11      Basic portion for rendering an e-mailing service to the
                                                                                  of each addressee specified by the triggering service consumer
                                                                                                                                                        of delivered e-
        triigering service consumer                                                                                                                      mail copies
12      Service Delivering Price

                                                                                                                                                              €
          Mandatory: Service Access Price per authorized service
12.01
          consumer per month                                                      5,00                        7,50                       10,00
          Additional option 1: Flat rate-based
12.02     Fixed price per authorized service consumer per month                     200                        300                         500                €
          for any consumed service volume
          Additional option 2: Volume-based                               1 – 5.000      : tbd      1 – 7.000      : tbd         1 – 8.000      : tbd
12.03     Staged fixed price per consumed service volume per              5.001 – 10.000 : tbd      7.001 – 12.000 : tbd         8.001 – 15.000 : tbd         €
          service consumer per month                                      > 10.000       : tbd      > 12.000       : tbd         > 15.000       : tbd
          Additional option 3: Unit-based
12.04
          Fixed price per consumed service delivery unit                          0,10                        0,30                       1,00                 €
                                                                                                                                                                      81
                    Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
               Service Billing – Emergence, Consumption & Revenue

                                                              Basic specification for E-Mailing Service
                                                                                             Attribute value for Service Level                        Data type
No.       Attribute name & short description
                                                                              Bronze                      Silver                     Gold           Measurmt Unit

          Service Fulfilment Target
          Ratio of successfully rendered e-mailing services and
08        triggered e-mailing services per service consumer covering         95,00                        97,00                     98,00                %
          all applicable benefits specified in attribute 01
12        Service-Erbringungspreis
                    optimal case: Service
             Mandatory: Service Access Price
12.01                                                                         5,00                        7,50                      10,00                €
                        Fulfilment Grade
             per authorized service consumer per month

12.04                            100%
             Service Consumption Price, option 3: Unit-based
             Fixed price per consumed service delivery unit                   0,10                        0,30                       1,00                €

        E-Mailing-Services per reference period                           Potential Service Revenue f. 100 authorized Service Consumers
Reference          Triggering             Potential Service                Bronze                     Silver                          Gold
                                                                                                                                                      Total
 Period               Rate                  Emergence                   50 consumers              40 consumers                   10 consumers
      Hour               3                       300                                    15 €                        36 €                     30 €      81 €
      Day               24                      2.400                                  120 €                       288 €                    240 €     648 €
 Month                 480                     48.000                             2.400 €                      5.760 €                4.800 €       12.960 €
          + Service Access Price fix per month                                    + 500 €                     + 300 €                 + 100 €         900 €
Partial Amount Service Revenue p. month                                         = 2.900 €                  = 6.060 €                = 4.900 €       13.860 €
 Total amount service revenue per month                                       13.860 € (for 100 Service Consumers)
                                                                                                                                                                  82
                      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Billing – Service Revenue, costable & Cost Covering


                              Service                                        Service
                              Revenue                                        Efforts

                                                                           particular effort
                                x Service
                                                                            for rendering
                             Delivering Price
                                                                          individual service

                                                                          efforts for providing
                              effective Service
                                                                           Service Delivering
                             Trigger Emergence
                                                                                Capacity

                             Service Triggering                            efforts for keeping
                            Rate per authorized                            Service Delivering
                             Service Consumer                                  Readiness




                                                                                                                               83
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Billing – Service Revenue, paying & Overplus


                              Service                                        Service
                              Revenue                        >               Efforts

                                x Service
                             Delivering Price

                                                                               particular effort
                                + Overplus                                for rendering individual
                                                                                    service

                                                                           efforts for providing
                              effective Service
                                                                            Service Delivering
                             Trigger Emergence                                   Capacity
                             Service Triggering                            efforts for keeping
                            Rate per authorized                            Service Delivering
                             Service Consumer                                  Readiness




                                                                                                                               84
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Service Billing – Service Revenue, profitable & Margin


                              Service
                              Revenue

                                x Service
                                                          >                  Service
                                                                             Efforts

                             Delivering Price

                                                                               particular effort
                              + Margin                                    for rendering individual
                                                                                    service

                                                                           efforts for providing
                              effective Service
                                                                            Service Delivering
                             Trigger Emergence                                   Capacity
                             Service Triggering                            efforts for keeping
                            Rate per authorized                            Service Delivering
                             Service Consumer                                  Readiness




                                                                                                                               85
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       86
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  SDMM Level 1: ITIL processes introduced & established


         SDMM – Service Delivery Maturity Model




                                                                1: established


                                                                                                                                87
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
             SDMM - Level 1, Designation & Explanation

Level     Designation          Explanation

                               • service rendering is established & regularly performed
                               • approaches rather intuitive and based on best effort
 1        established
                               • rather weak basis for systematic measurements and no clear alignment
                                 and/or orientation regarding service rendering quality and reliability




                                                                                                                                     88
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
SDMM Level 2: ICT-system based Business Support Services specified




                                                                 2: specified

                                                                    1: established


                                                                                                                                    89
          Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
             SDMM - Level 2, Designation & Explanation

Level     Designation          Explanation

                     • Service Rendering established & regularly performed
                     • approach rather intuitive and based on best effort
 1       established • dather weak basis for systematic measurements and no clear alignment
                       and/or orientation regarding service rendering quality and reliability
                               • service offerings are described according to the wording of the authorized
                                 Service Consumers & the ordering Service Customers
                               • service offerings are completely, clearly & concisely specified by means of 12
                                 attribute values
 2        specified            • the accountable Service Provider presents a uniformly structured service
                                 catalogue containing all offered ICT-based Business Support Services
                                 (ICTBSS)
                               • the service specifications in the service catalogue are the single & sole basis
                                 for committing, rendering and billing the services




                                                                                                                                     90
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 SDMM Level 3: Service Delivering continuously composed




                                                                  3: composed

                                                             2: specified

                                                                1: established


                                                                                                                                91
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
             SDMM – Level 3, Designation & Explanation

Level     Designation          Explanation

                               • from the first, service rendering and/or service delivering is systematically &
                                 continuously planned & prepared
                               • completely worked out service concepts are the basis for service rendering
 3        composed             • the approved & accepted service specification in the respective Service Level
                                 Agreement is the single & sole reference for checking and/or auditing
                                 service rendering




                                                                                                                                     92
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
SDMM Level 4: Service Delivering anticipatorily conducted




                                                             4: conducted

                                                                  3: composed

                                                             2: specified

                                                                1: established


                                                                                                                                93
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
             SDMM – Level 4, Designation & Explanation

Level     Designation          Explanation

                               • from the beginning, service rendering is systematically & continuously
                                 planned & prepared
                               • completely worked out service concepts are the basis for service rendering
 3        composed             • the approved & accepted service specification in the respective Service Level
                                 Agreement is the single & sole reference for checking and/or auditing
                                 service rendering
                               • service rendering is based on the worked out service concepts
                               • service suppliers are organised, instructed & conducted in the context of
 4        conducted              continuous service supply chains
                               • service rendering is anticipatorily conducted according to the current service
                                 triggering emergence of all authorized service consumers




                                                                                                                                     94
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   SDMM Level 5: System Usage & Utilisation optimized




                                                                  5: optimized

                                                             4: conducted

                                                                  3: composed

                                                             2: specified

                                                                1: established


                                                                                                                                95
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
             SDMM – Level 5, Designation & Explanation

Level     Designation          Explanation

                               • each & every triggered service is reliably rendered to the triggering Service
                                 Consumer without any delay or friction
                               • any triggered service volume is rendered according to the service
                                 specification in the respective service contract or Service Level Agreement
                               • the service-relevant goods & systems, means & resources are efficiently used
 5        optimized              and optimally utilized
                               • service generation cost per service delivery unit are determined in detail &
                                 purposefully optimized
                               • ongoing service delivery is continuously paying, i.e. the accountable Service
                                 Provider refunds all his expenditures for service delivery exclusively from
                                 the service revenue he regularly bills with his ordering Service Customers




                                                                                                                                     96
           Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       97
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Delivering
         Servicialisation – Recap, Revision & Conclusion


 Service Identifying                                       Service Consumer,
                                                         Service Object, Benefits
                                                                                                                Service
                                                                                                           Consumer Benefits


 Service Specifying                                        Service Quality
                                                    12 Standard Service Attributes
                                                                                                         Service Specification


 Service Composing                                            Service Map
                                                          & Service Screenplay
                                                                                                             Service Concept


                                                           Service Supplier                         Operation Level Agreement
Service Orchestrating                                   & Service Supply Chain                       Underpinning Contract


Service Catalogueing                                      Service Specifications                           Service Catalogue


 Service Committing                                    Service Level Specification                     Service Level Agreement


                                                            Delivery Readiness                          On each & every trigger:
 Service Concerting                                         & Delivery Capacity                            Service rendering

                                                                Service Price
    Service Billing                                            x Service Count
                                                                                                                 Service Bill
                                                                                                                                   98
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
          Discussion – Revisioning & Argumenting


                                           Your Questions?

                                             My Answers …

                                    Guiding principle:
      „The science of planning is about anticipating the difficulties of the execution."
                              [Luc Clapier de Vauvenargues]


                                                                   E-Mail            Paul.G.Huppertz@servicEvolution.com
                                                                   Mobile            +49-1520-9 84 59 62


                                                                   XING              https://www.xing.com/profile/PaulG_Huppertz
                                                                   smile2            http://community.smile2.de/PaulGHz/
             Paul G. Huppertz                                      CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz
             ICT-Consultant & System Architect                     yasni        http://person.yasni.de/paul-g.-huppertz-251032.htm
             Service Composer & Meta Service Provider
                                                                   LinkedIn     http://www.linkedin.com/in/paulghuppertz

                                                                                                                                     99
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       100
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Glossary – Standard Service Attributes, Designation & Explanation

No.   Designation                         Explanation

                                          Benefits which are completely and closingly effectuated to the respective service
01    Service Consumer Benefits
                                          object on the dedicated trigger of an authorized Service Consumer

      Service-specific functional         Parameters which describe the most important functional features , dimensions or
02
      Parameters                          aspects of the servicescape or service output

                                          Physical location and/or logical interface which at an authorized service consumer
                                          can trigger a service. At the same location and/or interface the service-specific
03    Service Delivery Point
                                          benefits are rendered to the triggering service consumer; otherwise, there is
                                          signalled in an appropriate manner that service has been rendered.

                                          Number of service consumers who are registered and authorized for triggering
04    Service Consumer Count
                                          service

      Service Delivery Readiness          Periods of the weekday when an authorized service consumer may trigger one of the
05
      Times                               committed services which is rendered to him, then.

                                          Periods of the weekday when the service desk supports the authorized service
      Service Consumer Support
06                                        consumers with questions regarding the requesting & delivering, consuming &
      Times
                                          utilizing the committed services.

                                                                                                                                         101
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Glossary – Standard Service Attributes, Designation & Explanation

No.   Designation                         Explanation

                                          Languages which are applied for any communication with the authorized service
07    Service Support Languages
                                          consumers regarding the committed services and their delivery-

                                          Minimum target value for the ratio of services delivered according the committment
08    Service Fulfillment Target
                                          and triggered services per service consumer and reference period.

                                          Maximum allowable elapsing time between the first occurrence of a service
      Service Impairment                  impairment, i.e. service quality degradation, service delivery disruption or service
09
      Duration                            denial, and the full resumption and complete execution of the service delivery to the
                                          content of the affected service consumer

                                          The promised and agreed maximum period of time for effectively rendering all
10    Service Delivering Duration         service-specific benefits to the triggering service consumer at his currently chosen
                                          service delivery point.

                                          The basic portion of service-specific benefits which must be rendered explicitly to
11    Service Delivery Unit
                                          the triggering service consumer
                                          The amount of money the service customer has to pay for any Service Delivery Unit
12    Service Delivering Price            as specified in attribute 11 which has been rendered to and consumed by an
                                          authorized service consumer

                                                                                                                                         102
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Glossary – Service Terms, Designation & Explanation

No.   Designation                         Explanation

                                          A set of benefits which is effectuated on the dedicated trigger of an authorized
      ICT-system based Business
01                                        service consumer in the course of a real time transaction by executing distinct
      Support Service (ICTBSS)
                                          functions of one or more service-relevant ICT-systems.

                                          Composite of ‚Service„ and ‚Landscape„; a servicescape comprises the organisational
                                          & processual, technical & ressourcal environment which from triggered services are
02    Servicescape
                                          rendered to the triggering service consumers
                                          s. http://en.wikipedia.org/wiki/Servicescape

                                          A Service Contribution is a self-contained set of benefits which from a higher level
                                          Service Contribution or service is aggregated in combination with other Service
03    Service Contribution
                                          Contributions. A Service Contribution may be constitutive and/or indispensable or
                                          facultative and/or optional.


                                          The Service Generation Cost are the cost which incur for rendering a particular &
                                          singular ICTBSS and/or service contribution (comparable to the piece cost in goods
04    Service Generation Cost             fabrication). The Service Generation Cost are determined from the service delivery
                                          capacity of a particular servicescape and all the efforts which incur for procuring,
                                          installing, operating, keeping up and maintaining this servicescape.

                                                                                                                                         103
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Glossary – Service Terms, Designation & Explanation

No.   Designation                         Explanation


                                          In the first line, a Service Consumer is an employee in a business unit of an
                                          enterprise who triggers an ICTBSS for executing his upcoming business task by
                                          consuming & utilizing the service-specific benefits for this concern.
05    Service Consumer                    In the second line, a technical system that triggers a particular service contribution
                                          from another technical system is characterized as a Service Consumer, too, e.g. an e-
                                          mail server system that triggers a DNS service from the DNS system for receiving
                                          the valid IP address referred to a distinct host name.


                                          A Service Costumer commissions rendering services to a distinct group of
                                          authorized Service Consumers, e.g. a department head for the employees in his
                                          department. The Service Consumer is in funds of the respective service budget and
06    Service Customer
                                          he closes an SLA or service contract with the accountable Service Provider. The
                                          Service Consumer himself may be one of the authorized Service Consumers, as the
                                          case may be the only one.

                                          A Service Supplier is an internal or external organisational unit that is responsible
                                          for rendering specific service contributions. These service contributions are clearly,
                                          completely & concisely specified by means of the 12 standard service attributes and
07    Service Supplier
                                          bindingly committed in an OLA (Operational Level Agreement) to an internal
                                          Service Supplier and by means of an UC (Underpinning Contract) to an external
                                          Service Supplier.                                                                    104
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
          Glossary – Service Terms, Designation & Explanation

No.   Designation                          Explanation

                                           The Service Life Cycle is the period of time starting with the explicit service trigger
                                           by an authorized Service Consumer up to the point in time when the service-specific
07    Service life cycle                   benefits are completely and closingly rendered explicitly to the triggering Service
                                           Consumer. This period of time is also designated as the effective service delivering
                                           duration.
                                           The service output is the result or the change of status of the respective service
08    Service Output
                                           object which is effectuated by rendering a triggered service.
                                           Well structured & unified, clear &‟ concise as well as comprehensible & strainable
                                           description of a service with its required quality and the agreed price. The clear,
09    Service Specification
                                           complete & concise service specification comprises the 12 standard service
                                           attributes.

                                           Group and/or combination of internal & external service supplier which are
11    Service Supply Chain                 commissioned from the accountable service provider with rendering specific
                                           service contributions for higher level service contributions and/or ICTBSS.

                                           The in-house servuction depth comprises the primary, secondary, tertiary, … service
                                           contributions for a distinct target service which the accountable service provider
12    Service-Erbringungstiefe             effectuates by his own. The deeper it is, the more service contributions the service
                                           provider effectuates himself, the higher it is, the more external service suppliers
                                           effectuate the required service contributions.
                                                                                                                               105
                Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Sources – Webinar series ‚service@ducation„, titles & links

No.   Webinar series ‚service@ducation‘, webinar title                                                                       Source / Link

SW    Start-Webinar ‚service@ducation - Einführung & Überblick – Die Ausbildungsreihe zur Service-Erbringung„                http://slidesha.re/hKXHyv

01    Der Service – das unfassbare Phänomen: Den Service-Begriff verstehen & beherrschen                                     http://slidesha.re/fIzUMj

02    Das Modell – Rollen & Regularen der Service-Erbringung: Die Service-Erbringung strukturieren & gestalten               http://slidesha.re/hQnk6P

      Der Service-Konsument – Erfolgsfaktor der Service-Erbringung: Den Service-Konsumenten erreichen &
03                                                                                                                           http://slidesha.re/fYaOzh
      zufriedenstellen

04    Die Service-Identifizierung – Grundlage der Service-Beschreibung: Den Service-Nutzen erfassen & beschreiben            http://slidesha.re/ejZVJk

      Die Service-Spezifikation – Ausgangspunkt für Service-Erbringung: Die Service-Beschreibung erstellen &
05                                                                                                                           http://slidesha.re/gAab7d
      erklären

      Der Service-Katalog – Präsentationsplattform des Service Providers: Das Service-Angebot präsentieren &
06                                                                                                                           http://slidesha.re/f6SILg
      kommunizieren

07    Der Service-Vertrag – Zusage der Service-Erbringung: Die Service-Beauftragung vorbereiten & regeln                     http://slidesha.re/h5EZiD

      Das Service-Konzept – Basis verlässlicher Service-Erbringung: Die Service-Erbringung konzipieren &
08                                                                                                                           http://slidesha.re/gKjJIh
      organisieren

09    Die Service-Preise – Grundstrukturen & Basismodelle: Die Service-Preise gestalten & präsentieren                       http://slidesha.re/hSHFHg

10    Der Service-Umsatz – Einkommen des Service Providers: Den Service-Umsatz ermitteln & optimieren                        http://slidesha.re/hshrR0

AW    Abschluss-Webinar ‚Rückblick, Abschluss & Ausblick: Die Anwendung der erlernten Methoden & Mittel„                     http://slidesha.re/f9T2ji
      http://www.slideshare.net/PaulGHz/webinarreihe-serviceducation-grundlagen-der-servicialisierung-webinarsteckbriefe-v020000                         106
                  Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                        Sources – Topic, title & link

No.   Topic or title                            Source
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_characteristics
                                                http://busfac32.cob.calpoly.edu/presentations/Sharon_Dobson/Ch08.ppt
01    Service characteristics
                                                http://online.uis.edu/spring2002/bus322/lectures/chap01/sld040.html
                                                http://www.belkcollege.uncc.edu/mjkhouja/02%20Nature.ppt
      ‚ServQual Model„                          http://www.12manage.com/methods_zeithaml_servqual_de.html
02
      f. Zeithaml, Parasuraman & Berry          http://www.12manage.com/methods_zeithaml_servqual.html
                                                https://www.xing.com/net/pric412f8x/servicialisierung/service-511823/service-klarung-des-
03    Service term, definition                  fachbegriffs-29939479/
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_definition
                                                https://www.xing.com/net/pric412f8x/servicialisierung/methoden-modelle-
      Service Specification by means of         vorgehensweisen-verfahren-fur-service-erbringung-511853/service-spezifizierung-eindeutig-
04
      the 12 standard service attributes        vollstandig-konsistent-mit-den-12-standard-service-attributen-30342944/
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_specification
                                                https://www.xing.com/net/pric412f8x/servicialisierung/nachrichtenzustell-services-
      Service Specification,
05                                              624096/service-spezifikation-e-mailing-services-
      example for E-Mailing-Service
                                                37006903/37006903/?wsa=167921935.da2975#37006903
      ITSM Pocket Book                          http://www.marketing-boerse.de/News/details/Neues-ITIL-Buch-beschaeftigt-sich-mit-der-
06    ‚IT-Service – Der Kern des Ganzen„        IT-Service-Definition/1782
      ISBN 3-9810977-2-6                        http://shop.serview.de/product_info.php?cPath=21_34&products_id=36




                                                                                                                                           107
                 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                        Sources – Topic, title & link

No.   Topic or title                                 Source
      Dienstleistungsmanagement – Der
      Lösungsansatz für die nachhaltige              http://wissensnavigator.ch/documents/FachbeitragDienstleistungsmanagement2004120
07
      Kundenbindung und                              3.pdf
      Geschäftsentwicklung
      Konzeptpapier ‚Auf dem Weg zu einer
                                                     http://www.ksri.kit.edu/Upload/Publications/92d75a33-9e07-473b-9091-
08    Service Science„ von der Taskforce
                                                     7398a0557f0b.pdf
      Dienstleistungen
      Servuction Model – ‚Services
09    Marketing, Exam II, Lecture 6'                 http://info.cba.ksu.edu/andrus/Mktg546/Notes/EX2LEC6.ppt
      von Dr. David Andrus
      Presentation ‚An Introduction to
      Services Marketing„
10                                                   http://www.aueb.gr/users/esaopa/courses/part2.pdf
      from Athens University of Economics
      and Business
      Articel ‚Breaking Free from Product
11    Marketing„                                     http://www.jstor.org/pss/1250637#
      from G. Lynn shostack
      Book ‚Servuction„
12                                                   http://openlibrary.org/books/OL19821054M/Servuction
      from Pierre Eiglier & Eric Langeard




                                                                                                                                           108
                 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Sources – Documents on http://www.SlideShare.Net

              Folder with presentations & documents concerning servicialisation




                                     http://www.slideshare.net/PaulGHz
                                                                                                                                109
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
          Sources – XING group ‚Servicialisierung„


                                                                   Hauptforengruppen

                                                                      •   Praxis der Service-Erbringung

                                                                      •   Anwendungsfälle der Servicialisierung

                                                                      •   Grundlagen der Service-Erbringung

                                                                      •   Phasen der Servicialisierung – Von Service-
                                                                          Identifizierung bis Service-Fakturierung

                                                                      •   Quellen & Stellen

                                                                      •   Service-Terminologie

                                                                      •   Servicialisierung und IT(IL) Service
                                                                          Management


                                http://www.xing.com/group-55245.9a4768
                                                                                                                                110
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
            Sources – Template Service Catalogue


                                                                   Inhaltsverzeichnis

                                                                   1     Einführung

                                                                   2      Service-Spezifizierung

                                                                   3 Service-Angebot

                                                                   4 Service-Spezifikation

                                                                   5 Service-Kommissionierung

                                                                   6 Service-Erbringung

                                                                   7 Anhang

                                                                    http://www.institute4it.com/servicekatalog-17.html
                                                                                                                                111
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Sources – Article ‚IT-Service-Verträge im Mittelstand„



                                                                   Inhaltsverzeichnis                                           ISSN
                                                                   1869-280X

                                                                   1     Service-Begriff
                                                                   2 Service-Spezifizierung
                                                                   3 Service Levels
                                                                   4 Service-Katalogisierung
                                                                   5 Service-Kommissionierung
                                                                   6 Tool-Unterstützung
                                                                   7 Fazit
                                                                   8 Ausblick
                                                                               http://www.rifam.de/smf.html
                                                                                                                                       112
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Sources – Pocket Book ‚IT-Service – Der Kern des Ganzen„


                                        Inhaltsverzeichnis
                                                                                                           ISBN 3-9810977-2-6
                                        1     Vorwort
                                        2     Einführung
                                        3     Was ist ein IT-Service
                                        4     IT-Produkt und IT-Service - ein komplementäres Paar
                                        5     Produktionsmodell für IT-Services
                                        6     Alltagsbeispiel eines Service: Taxi-Service
                                        7     Herausforderungen und Lösungsansätze
                                        8     Service-Produktion
                                        9     Service-Engineering
                                        10    Von Systems zum Service Management
                                        11    Glossar Begriffsdefinitionen
                                        12    Abkürzungsverzeichnis
                                        13    Literatur- und Quellenverzeichnis
                                         http://shop.serview.de/product_info.php?cPath=21_34&products_id=36
                                                                                                                                113
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro

More Related Content

PDF
Lecture 'Service Offering - From Service Specifying to Service Cataloguing' V...
PPTX
Пол Г. Хуппертц (Paul G. Huppertz), servicEvolution 121 Предоставление Сер...
PDF
S Ven Hakan Olsson Compos Index
PDF
Keynote 'Mr. Service - Composer & Conductor of Service Providing' V01.02.00
PDF
Servicialisation - Service Specifying: Example E-mailing Service V01.05.00
PDF
Hampshire Constabulary Renuneration Planning SFIA
PPTX
PDF
Automating new hire process through BPM
Lecture 'Service Offering - From Service Specifying to Service Cataloguing' V...
Пол Г. Хуппертц (Paul G. Huppertz), servicEvolution 121 Предоставление Сер...
S Ven Hakan Olsson Compos Index
Keynote 'Mr. Service - Composer & Conductor of Service Providing' V01.02.00
Servicialisation - Service Specifying: Example E-mailing Service V01.05.00
Hampshire Constabulary Renuneration Planning SFIA
Automating new hire process through BPM

Viewers also liked (20)

PPTX
Money
PPT
GeoMeetup - Styled Maps & Fusion Tables
PPT
ฉันเหมือนใคร 5
PPT
ฉันเหมือนใคร 1
PPTX
Welcome to sme
PPS
competència artística i cultural
PPTX
Swiatowyponbrazylia
PPTX
Toss. math. photography ppt
PPTX
Blog
PDF
Qw3022
PPT
PPT
CPPC Presentation 1011
PPTX
PPTX
2dk
KEY
Presentation for Pittsburgh Agile Group
PPTX
Room to Breathe: The BA's role in project estimation
PPT
Ncac f ire up your board for friendmaking 3 steps
PPT
San francisco native food
Money
GeoMeetup - Styled Maps & Fusion Tables
ฉันเหมือนใคร 5
ฉันเหมือนใคร 1
Welcome to sme
competència artística i cultural
Swiatowyponbrazylia
Toss. math. photography ppt
Blog
Qw3022
CPPC Presentation 1011
2dk
Presentation for Pittsburgh Agile Group
Room to Breathe: The BA's role in project estimation
Ncac f ire up your board for friendmaking 3 steps
San francisco native food
Ad

Similar to Servicialisation - From Service Identifying to Service Billing V01.02.00 (20)

PDF
Master Class 'Servicialisation - From Service Identifying to Service Billing ...
PPTX
IBM Smarter Business 2012 - Du behöver inte sikta mot stjärnorna för att komm...
PDF
Paychex Wheel Of Services
PDF
Sudip Julian Workshop Presentation 23 3 10
PDF
Business process strategies & organizational design
PDF
It Risk Advisory Brochure
PDF
It Risk Advisory Brochure
PDF
It Risk Advisory Brochure
PDF
Scor Model Convergence With Lean & Six Sigma
PDF
Dialogue partners Contact Center Consultancy
PDF
It risk advisory brochure 2013
PDF
It risk advisory brochure 2013
PDF
It risk advisory brochure 2013
PDF
It risk advisory brochure 2013
PDF
It risk advisory brochure 2013
PDF
Vertex | Customer Managerment Outsourcing | Cost to Serve
PDF
Crystal Qube™ Presentation
PDF
Statutory Compliance Audit Process
PDF
Lecture 'Servicialisation - Service Consumers Center Stage' 2012-05-24 V01.02.00
PDF
I process framework shared services
Master Class 'Servicialisation - From Service Identifying to Service Billing ...
IBM Smarter Business 2012 - Du behöver inte sikta mot stjärnorna för att komm...
Paychex Wheel Of Services
Sudip Julian Workshop Presentation 23 3 10
Business process strategies & organizational design
It Risk Advisory Brochure
It Risk Advisory Brochure
It Risk Advisory Brochure
Scor Model Convergence With Lean & Six Sigma
Dialogue partners Contact Center Consultancy
It risk advisory brochure 2013
It risk advisory brochure 2013
It risk advisory brochure 2013
It risk advisory brochure 2013
It risk advisory brochure 2013
Vertex | Customer Managerment Outsourcing | Cost to Serve
Crystal Qube™ Presentation
Statutory Compliance Audit Process
Lecture 'Servicialisation - Service Consumers Center Stage' 2012-05-24 V01.02.00
I process framework shared services
Ad

Recently uploaded (20)

PPTX
Enhancing Wastewater Treatment Efficiency with GO2™ Water Treatment Chlorine ...
PPTX
How After-School Art Classes Enhance Social Skills.pptx
PDF
Risk Assessment Survey of the Esarbica 2025.pdf
PDF
Expert Medical Coding Services for Faster Reimbursements.pdf
PDF
Xinzex: A Complete Web Development Guide for Beginners
PDF
Resealing and Protecting Outdoor Wood Features Before Summer Peaks.pdf
PDF
Robert Hume San Diego_ How Firefighting Tools and Technology Have Transformed...
PPTX
Driving Accountability The Power of Business Responsibility and Sustainabilit...
PDF
Green minimalist professional Business Proposal Presentation.pdf
PDF
Recruitment Services in Bangalore.pdf OSG
PDF
Digital marketing strategy slides .pdf
PDF
Understanding LA's Zero Waste Initiative
PDF
How to Inspect Exterior Paint for Early Signs of Summer Damage.pdf
PDF
Best Private Bba Colleges | Galgotias University
PPTX
Struggles of Blind Individuals and How We Can Help..pptx
PDF
Looking to Work Abroad_ Here’s Why Canada is a Great Option.pdf
PDF
AI Staffing for Startups & Growing Businesses | Rubixe
PPTX
Why Outsourcing Debt Collection Saves Time and Money.pptx
PDF
Blush & Brown Modern Minimalist eBook Workbook.pdf
PDF
Threat Intelligence Services in Abu Dhabi
Enhancing Wastewater Treatment Efficiency with GO2™ Water Treatment Chlorine ...
How After-School Art Classes Enhance Social Skills.pptx
Risk Assessment Survey of the Esarbica 2025.pdf
Expert Medical Coding Services for Faster Reimbursements.pdf
Xinzex: A Complete Web Development Guide for Beginners
Resealing and Protecting Outdoor Wood Features Before Summer Peaks.pdf
Robert Hume San Diego_ How Firefighting Tools and Technology Have Transformed...
Driving Accountability The Power of Business Responsibility and Sustainabilit...
Green minimalist professional Business Proposal Presentation.pdf
Recruitment Services in Bangalore.pdf OSG
Digital marketing strategy slides .pdf
Understanding LA's Zero Waste Initiative
How to Inspect Exterior Paint for Early Signs of Summer Damage.pdf
Best Private Bba Colleges | Galgotias University
Struggles of Blind Individuals and How We Can Help..pptx
Looking to Work Abroad_ Here’s Why Canada is a Great Option.pdf
AI Staffing for Startups & Growing Businesses | Rubixe
Why Outsourcing Debt Collection Saves Time and Money.pptx
Blush & Brown Modern Minimalist eBook Workbook.pdf
Threat Intelligence Services in Abu Dhabi

Servicialisation - From Service Identifying to Service Billing V01.02.00

  • 1. Servicialisation Concept for reliable, efficient & payable service rendering Servicialisation From Service Identifying to Service Billing E-Mail Paul.G.Huppertz@servicEvolution.com Mobile +49-1520-9 84 59 62 XING https://www.xing.com/profile/PaulG_Huppertz SlideShare http://www.slideshare.net/PaulGHz Paul G. Huppertz CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz ICT-Consultant & System Architect yasni http://person.yasni.de/paul-g.-huppertz-251032.htm Service Composer & Meta Service Provider LinkedIn http://www.linkedin.com/in/paulghuppertz 1 servicEvolution – Schoene Aussicht 41 – 65396 Walluf – Germany | E-Mail: Paul.G.Huppertz@servicEvolution.com | Mobile +49-1520-9 84 59 62
  • 2. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 2 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 3. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 3 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 4. Servicialisation – Guiding Concept for reliable Service Rendering Servicialisation – Root term, Suffix & Synthesis Service -ialisation 4 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 5. Servicialisation – Guiding Concept for reliable Service Rendering Servicialisation – Root term, Synthesis & Meaning Servicialisation = Guiding Concept for Service Delivering Service -ialisation 5 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 6. Servicialisation – Guiding Concept for reliable Service Rendering Servicialisation – Deduction, Analogy & Abstraction Optimisation Rationalisation Automation Standardisation • Division of work • Load adaptation • Control variable • Automate pulse • Flow of work • Proceedings • Automates • Outputs Industrialisation = Goods Fabrication based on principles 6 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 7. Servicialisation – Guiding Concept for reliable Service Rendering Servicialisation – Deduction, Analogy & Abstraction Servicialisation = Transfer to Service Delivering … … considering Optimisation Rationalisation Automation Standardisation the Service Characteristics • Division of work • Load adaptation • Control variable  Intangibility • Automate pulse • Flow of work  Immateriality • Proceedings • Automates  Insubstantiality • Outputs  Perishability Industrialisation = Goods Fabrication based on principles 7 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 8. Servicialisation – Guiding Concept for reliable Service Rendering Service Characteristics – intractable, cumbersome & dodgy A Service per se is … … intangible, i.e. it cannot be touched, handled or gripped,  cannot be checked in advance. … immaterial, i.e. it is not made of material, solid or goods,  cannot be shown. … insubstantial, i.e. it has no substance & does not leave some substance,  not verifiable. … perishable, i.e. consumed after being delivered and vanished,  not yet there before delivering & not any more thereafter. … variable, i.e. it is configured by the service consumer,  situational & particular for every trigger & every delivery. … not ownable, i.e. it cannot be sold & bought or owned,  can only be committed. … not stockable, i.e. it cannot be stored or transported,  but must be rendered to the service consumer on site. 8 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 9. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 9 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 10. Servicialisation – Guiding Concept for reliable Service Rendering Service Trilemma – Service Consumer, Service Quality & Expectation Service adequate? Service Service Quality Con- Price reliable? sumer Service Cost 10 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 11. Servicialisation – Guiding Concept for reliable Service Rendering Service Trilemma – Service Customer, Service Price & Expectation affordable? Service Service Service Service adequate? Quality Con- Customer Price economical? reliable? sumer Service Cost 11 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 12. Servicialisation – Guiding Concept for reliable Service Rendering Service Trilemma – Service Provider, Cost Effectiveness & Expectation affordable? Service Service Service Service adequate? Quality Con- Customer Price economical? reliable? sumer Paying price? Service Service Provider Cost Paying cost? Service Effectiveness 12 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 13. Servicialisation – Guiding Concept for reliable Service Rendering 3 separate Layers Business 13 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 14. Servicialisation – Guiding Concept for reliable Service Rendering 3 self-contained Activity Areas • perform Business • dispose processes • prepare • conduct Service • commit Delivering • compose • perform • prepare • plan 14 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 15. Servicialisation – Guiding Concept for reliable Service Rendering 3 complementary Management Areas Business • close & chart • perform & control Process • dispose & trigger Management • prepare & organise • practice & bill • conduct & control • commit & orchestrate • compose & prepare • control & adjust • perform & monitor • establish & test • plan & prepare 15 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 16. Servicialisation – Guiding Concept for reliable Service Rendering 3 complementary Management Areas Business • close & chart • Business perform & control Process • dispose & trigger regulations Management • prepare & organise • practice & bill • conduct & control • Servicialisation commit & orchestrate • compose & prepare • control & adjust • IT perform & monitor • Infrastructure establish & test • Library plan & prepare 16 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 17. Servicialisation – Guiding Concept for reliable Service Rendering Value Creation – Service Consumer, ICTBSS & Service Contributions Business process Managemnt Business Strategy Value creation Business Chain Value Service Delivering (ICTBSS) Strategy Service ICTBSS = ICT-system based Business Support Service Service Supply Chain Service Service Service Contribution Contribution Contribution (System) Strategy System Supply Chain ICT- Service-relevant Service-relevant Service-relevant Organisation(s) System 1 System 2 Akteur Good Good Good Good Good 17 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 18. Servicialisation – Guiding Concept for reliable Service Rendering 3 Chains  3 Libraries – ITIL, SDML & BVML Business process Managemnt Business Strategy B Value creation Business V Chain Value M L BVML = Business Value Management Library service-specific benefits Delivering Strategy ICT-based Business Support Service Service S (ICTBSS) Service D Supply Chain M Compose – Commit – Conduct (service delivering) L Service Aggregating SDML = Service Delivery Management Library Plan – Build – Run (ICT systems) I (System) Strategy System Supply Chain T service (contribution)-relevant ICT-Systems ICT- I (Application-, Middleware- & Infrastructure Systems, L Resources, Processes & further Means) ITIL = Information Technology Infrastructure Library 18 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 19. Servicialisation – Guiding Concept for reliable Service Rendering Service Definition – Clarification, Demarcation & Examples Perfor- mance for another person Coffee „Public set Service“ Service ≡ Dienst Archi- Ocean tecture Lane element Trans- mitting 19 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 20. Servicialisation – Guiding Concept for reliable Service Rendering Service Definition – Service Consumer, Benefits & Uniqueness A Service is a set of onetime consumable and perishable benefits, • ensured by measures of the accountable Service Provider, • effectuated by system functions and/or activities of Service People, • committed • by the ordering Service Customer • for his authorized Service Consumers • from his accountable Service Provider, • rendered • to an authorized Service Consumer • on his particular & explicit Service Trigger, • consumed & utilized • by the triggering Service Consumer • for executing his upcoming business activity. 20 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 21. Servicialisation – Guiding Concept for reliable Service Rendering Servicescape – Term, Examples & Parties assembled from ‚Service„ & ‚Landscape„ coined by Mary Jo Bitner, already in 1981, in „Marketing Strategies and Organization Structures for service firms” in “Marketing of Services” der American Marketing Association http://en.wikipedia.org/wiki/Servicescape 21 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 22. Servicialisation – Guiding Concept for reliable Service Rendering Service Consumer – Value Creator, Success Factor & External Business Process Service Consuming Value Creation Service Consumer Service • The Service Consumer is the critical success factor for service rendering • He triggers a singular service if needed & configures it situationally & particularly. • He is involved in service rendering a 100%. • He feels any service impairment at once & inevitably. • He needs & utilizes the benefits of the service for executing his upcoming work. • He creates the business value by utilizing the service-specific benefits. • He is an external factor from the perspective of the Service Provider. • The Service Consumer spares oneself service-relevant equipment & training. 22 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 23. Servicialisation – Guiding Concept for reliable Service Rendering Service Consumer – Service Trigger, Autonomy & Value Creation Business Process Value Creation Service Consumer Service The authorized Service Consumer is self-governed concerning • service triggering, i.e. point in time & location • service triggering rate, i.e. how often per period he triggers a service • service access system, e.g. desktop or notebook or PDA for E-Mailing-Services • service configuring depending on his situative & particular needs • consuming & utilizing the service-specific benefits • commercial value creation out of the service-specific benefits 23 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 24. Servicialisation – Guiding Concept for reliable Service Rendering Service Delivery Model – Servicescape, Sphere & Roles Service Committing Service Consuming Service Service Customer Consumer Service Service Service Concerting Provider Service Orchestrating in-/external Service Suppliers 24 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 25. Servicialisation – Guiding Concept for reliable Service Rendering Servicialisation – Phases, Methods & Results Service Identifying Service Consumer, Service Object, Benefits Service Consumer Benefits Service Specifying Service Quality 12 Standard Service Attributes Service Specification Service Composing Service Map & Service Screenplay Service Concept Service Supplier Operation Level Agreement Service Orchestrating & Service Supply Chain Underpinning Contract Service Catalogueing Service Specifications Service Catalogue Service Committing Service Level Specification Service Level Agreement Delivery Readiness On each & every trigger: Service Concerting & Delivery Capacity Service rendering Service Price Service Billing x Service Count Service Bill 25 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 26. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 26 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 27. Servicialisation – From Service Identifying to Service Billing Service Identifying – Benefit, Service Object & Requirements Service Identifying Service = A benefit is benefit on service object a purposeful change of status on a particular object, that fulfils concrete requirements. 27 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 28. Servicialisation – From Service Identifying to Service Billing Service Identifying – Service Consumer, Service Object & Types Life Goods & Limb & Chattels Service Consumer Data Rights & Documents & Claims S e r v i c e O b j e c t T ypes 28 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 29. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 29 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 30. Servicialisation – From Service Identifying to Service Billing Service Specifying – simply, catchy & uniformly Service Identifying Service Specifying 30 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 31. Servicialisation – From Service Identifying to Service Billing Service Specifying – Service Attributes, Service Quality & Service Price Designation of the service No. Attribute name Bronze Silver Gold Data type/measuremt. unit 01 Service Consumer Benefits free description 02 Service-specific Functional Parameters service-specific 03 Service Delivery Point location, interface Service Quality 04 Service Consumer Count Number 05 Service Delivering Readiness Times Daytime hours 06 Service Consumer Support Times clear, complete & consistent Daytime hours 07 Service Support Languages  all 12 attribute values combined Languages 08 Service Fulfilment Target  applying for each triggered service % 09 Service Impairment Duration  2 pages per service specification hh:mm  service offering of the Service Provider 10 Service Delivering Duration hh:mm:ss 11 Service Delivery Unit service-spezifisch 12 Service Delivering Price Price € Attribute 01 – 11 for service quality & attribute 12 for service price 31 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 32. Servicialisation – From Service Identifying to Service Billing Service Specifying – 12 Attributes, 3 Levels & 2 Pages Designation of the service No. Attribute name Bronze Silver Gold Data type/measuremt. unit 01 Service Consumer Benefits 01 B 01 S 01 G free description 02 Service-specific Functional Parameters 02 B 02 S 02 G service-specific 03 Service Delivery Point 03 B 03 S 03 G location, interface 04 Service Consumer Count 04 B 04 S 04 G Number 05 Service Delivering Readiness Times 05 B 05 S 05 G Daytime hours 06 Service Consumer Support Times 06 B 06 S 06 G Daytime hours 07 Service Support Languages 07 B 07 S 07 G Languages 08 Service Fulfilment Target 08 B 08 S 08 G % 09 Service Impairment Duration 09 B 09 S 09 G hh:mm 10 Service Delivering Duration 10 B 10 S 10 G hh:mm:ss 11 Service Delivery Unit 11 B 11 S 11 G service-spezifisch 12 Service Delivering Price 12 B 12 S 12 G € Per Service Level one set of 12 attribute values 32 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 33. Servicialisation – From Service Identifying to Service Billing Service Specifying – Service Value, Service Utility & Warranty Designation of the service No. Attribute name In ITIL V3, Service Value is paraphrased with 01 Service Consumer Benefits Service Utility 02 Service-specific functional Parameters Fitness for consumption 03 Service Delivery Point What the service consumers consumes 04 Service Consumer Count 05 Service Delivering Readiness Times 06 Service Consumer Support Times 07 Service Support Languages Service Warranty 08 Service Fulfilment Target Fitness for rendering 09 Service Impairment Duration How the service will be rendered 10 Service Delivering Duration 11 Service Delivery Unit 12 Service Delivering Price Coherent Designation: ICTilities – ICT-based Utility Services 33 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 34. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 01 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 01 Service Consumuer Benefits For each outbound e-mail copies of the original e-mail are each delivered to the Delivered e- 01.01 Delivering of e-mail copies e-mail addresses specified by the service consumer. mail copy Any outbound e-mail copy with an invalid e-mail address is directly bounced to 01.02 Bouncing invalid e-mail addresses Bounced e- the service consumer accompanied by an understandable explanation. mail delivery Any undeliverable copy of an outbound e-mail is directly bounced to the service errors 01.03 Bouncing undeliverable e-mail copies consumer accompanied by an understandable explanation. A copy of each particular outbound and inbound e-mail is stored in the service Retained e- 01.04 Retaining e-mail copies consumers central e-mailbox for maximum 90 days. mail copy A copy of each particular outbound and inbound e-mail can be completely and Restored e- 01.05 Restoring e-mail copies intactly restored for the next 14 days after corruption or erroneous deletion. mail copy All outbound and inbound e-mail copies are purged from viruses or any other 01.06 Protecting e-mail copies against malware malware. Protected e- mailbox 01.07 Protecting e-mailboxes against spam Inbound e-mail copies are protected against any spam Encrypted e- 01.08 Encrypting e-mail content none selectable selectable mail copy 34 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 35. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 02 - 04 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 02 Service-specific Functional Parameters Maximum allowable size per individual service consumer 02.01 200 500 1.000 MB for inbound and outbound e-mail copies Maximum allowable size per particular outbound or 02.02 10 12 15 MB inbound e-mail copy including file attachments Maximum allowable number of target addresses per e- 02.03 50 100 150 Number mail 02.04 Blocked file attachments Any executable file type, e.g. *.EXE, *.COM, *.VBS File format 03 Service Delivery Point 03.01 Microsoft/Outlook locally installed X X X 03.02 Microsoft/Outlook via RPC over HTTPS & SSL X X Type of user Interface 03.03 Microsoft/Outlook Web Access via HTTPS & SSL X X 03.04 RIM/Blackberry Device X 04 Service Consumer Count 1 Number 35 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 36. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 05 - 07 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 05 Service Delivering Readiness Times 05.01 Monday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.02 Tuesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.03 Wednesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 hh:mm 05.04 Thursday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 CE(S)T 05.05 Friday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.06 Saturday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.07 Sunday & holiday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 06 Service Consumer Support Times 06.01 Monday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.02 Tuesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.03 Wednesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 hh:mm 06.04 Thursday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 CE(S)T 06.05 Friday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.06 Saturday 07:00 – 15:00 06:00 – 17:00 00:00 – 24:00 06.07 Sunday & holiday Kein support 10:00 – 17:00 00:00 – 24:00 07 Service Support Languages 07.01 English X X X National 07.02 French X X X language 07.03 German X X X 36 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 37. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 08 - 12 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit Service Fulfilment Target Ratio of successfully rendered e-mailing services and 08 95 97 98 % triggered e-mailing services per service consumer covering all applicable benefits specified in attribute 01 Maximum Service Impairment Duration per Incident and 09 00:40 00:30 00:20 hh:mm Service Consumer Service Delivering Duration 10 Maximum period of time for rendering a triggered e-mailing 01:00 00:40 00:30 hh:mm service, i.e. the applicable benefits specified in attribute 01 Service Delivery Unit Complete set One copy each of the original e-mail delivered to the e-mailbox 11 Basic portion of service rendering to a triggering service of delivered e- of each addressee specified by the triggering service consumer consumer mail copies 12 Service Delivering Price Mandatory: Service Access Price per authorized service 12.01 5,00 7,50 10,00 € consumer per month Additional option 1: Flat rate-based 12.02 Fixed price per authorized service consumer per month 50,00 150,00 500,00 € for any consumed service volume Additional option 2: Volume-based 12.03 Staged fixed price per consumed service volume per tdb tdb tbd € service consumer per month Additional option 3: Unit-based 12..04 0,10 0,30 1,00 € Fixed price per consumed service delivery unit 37 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 38. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Illustration Delivering copy 1 Making copies Delivering copy 2 of the original E-Mail Delivering copy 3 38 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 39. Servicialisation – From Service Identifying to Service Billing Service Specification – Centre, Hub & Linchpin Service Identifying Service Consumer Service Specifying Service Customer Service Composing Service Orchestrating Service Service Bill Specification Service Catalogueing Service Committing Service Concerting Service Concept Service Billing 39 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 40. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 40 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 41. Servicialisation – From Service Identifying to Service Billing Service Composing – Service Specification, Map & Screenplay Service Identifying Service Concept Service Specifying Service Composing 41 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 42. Servicialisation – From Service Identifying to Service Billing Service Composing – Motivation, Service Quality & Gaps Business Process Value Creation Service Service 5 Expected Experienced Service Con- Customer Service sumer Service Contract Committed Rendered Service Service Service Provider 4 1 2 Service Gap Composed Service 3 Perceived Service Source: ServQual-Modell from Zeithaml, Parasuraman & Berry (1990-ties) http://www.12manage.com/methods_zeithaml_servqual.html 42 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 43. Servicialisation – From Service Identifying to Service Billing Service Composing – Gap 1, Reference & Counter Measure Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification 43 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 44. Servicialisation – From Service Identifying to Service Billing Service Composing – Gap 2, Reference & Counter Measure Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification Service Contract with 2. between perceived and committed Service Specification 44 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 45. Servicialisation – From Service Identifying to Service Billing Service Composing – Gap 3, Reference & Counter Measure Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification Service Contract with 2. between perceived and committed Service Specification Preparing continuous 3. between perceived and composed Service Concept 45 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 46. Servicialisation – From Service Identifying to Service Billing Service Composing – Gap 4, Reference & Counter Measure Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification Service Contract with 2. between perceived and committed Service Specification Preparing continuous 3. between perceived and composed Service Concept Preparing Service Map 4. between composed and rendered with service contributions 46 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 47. Servicialisation – From Service Identifying to Service Billing Service Composing – Gap 5, Reference & Counter Measure Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification Service Contract with 2. between perceived and committed Service Specification Preparing continuous 3. between perceived and composed Service Concept Preparing Service Map 4. between composed and rendered with service contributions Preparing 5. between rendered and experienced Service Screenplay 47 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 48. Servicialisation – From Service Identifying to Service Billing Service Concept – Elements, Contents & Alignment Potential Gap in Service Quality Counter Measure Preparing 1. between expected and perceived Service Specification continuously continuously from service expectation from service specification Service Contract with 2. between perceived and committed Service Specification up to up to the course service experience of service rendering Preparing continuous 3. between perceived of the and composed to the Service Concept triggering Service triggering Service Consumer Consumer Preparing Service Map 4. between composed and rendered with service contributions Preparing 5. between rendered and experienced Service Screenplay 48 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 49. Servicialisation – From Service Identifying to Service Billing Service Screenplay – Activity, Explanation & Service Contribution Service Delivering Activity Explanation Service Contribution Writing e-mail Employee writes e-mail content and attaches files none Triggering an e-mailing service Authorized Service Consumer clicks on ‘Send’-Button none Copy of the original e-mail is replicated from e-mail client Replicating the original e-mail replication service system to the inbound e-mail server of the e-mail account Scanning e-mail content & attachments Existing viruses or malware are identified, isolated & eliminated antivirus service(s) on viruses and malware Authenticating given e-mail addresses in- and external accounts are identified & checked LDAP service(s) and the accounts related Addressing e-mail hosts and other Determining IP addresses for hostnames for other e-mail DNS service(s) service-relevant IT systems server systems, e-mail gateway server, SMTP gateway e-mail routing Determining e-mail routes to target domains E-mail routing service(s) Generating e-mail copies Compiling one e-mail copy per addressee copy service(s) Forwarding the copies of the original e- Forwarding either to an internal e-mail server system or to the storing & forwarding service(s) mail SMTP gateway towards external e-mailing service supplier Delivering accounted by the committed in- or external service Delivering of e-mail copies e-mail delivering service(s) supplier e-mail reception Sending back a delivery receipt Generally or on dedicated request acknowledgement service 49 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 50. Servicialisation – From Service Identifying to Service Billing Service Composing – ICTBSS, Service Contributions & Aggregation Other Other Other Other Other Collaboration Unified Communi- E-Mailing ICTBSS ICTBSS ICTBSS ICTBSS ICTBSS Service cation Service Service Anti-Fraud Anti-Spam Services Services Service Consumer Supporting Services User Identity Managing Services Backend Application LDAP Firewalling Logon/Logoff Internet Access Maintaining Services Virtual Services Services Services Services Desktop Backend Application Services DNS DHCP Anti-Virus Software Provision Hosting Services Services Services Services Services Content Server OS Data Transporting Workplace Environment Housing Services Hosting Services Services Rental Services (WERS) Storage System Server Device Network System Workplace System Housing Services Housing Services Managing Services Delivering Services Each & every ICT-system based Business Support Services (ICTBSS) is aggregated from the same standard service contributions. 50 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 51. Servicialisation – From Service Identifying to Service Billing Service Composing – ICTBSS, Service Contributions & Specification Other Other Other Other Other Collaboration Unified Communi- E-Mailing ICTBSS ICTBSS ICTBSS ICTBSS ICTBSS Service cation Service Service Anti-Fraud Anti-Spam Services Services Service Consumer Supporting Services User Identity Managing Services Backend Application LDAP Firewalling Logon/Logoff Internet Access Maintaining Services Virtual Services Services Services Services Desktop Backend Application Services DNS DHCP Anti-Virus Software Provision Hosting Services Services Services Services Services Content Server OS Data Transporting Workplace Environment Housing Services Hosting Services Services Rental Services (WERS) Storage System Server Device Network System Workplace System Housing Services Housing Services Managing Services Delivery Services Each & every standard service contribution must be specified only once by means of the 12 standard service attributes. 51 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 52. Servicialisation – From Service Identifying to Service Billing Service Concept – Elements, Content & Alignment 1. Service Specification • binding start document for the service concept • single reference document up to service billing 2. Service Map • compilation of required service contributions • determination of appropriate servuction depth 3. Service Screenplay • course of service rendering • aggregation of service contributions to the triggered service 52 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 53. Servicialisation – From Service Identifying to Service Billing Service Composing – E-Mailing Service, Service Map & Contributions Other Other Other Other Other Collaboration Unified Communi- E-Mailing ICTBSS ICTBSS ICTBSS ICTBSS ICTBSS Service cation Service Service Anti-Fraud Anti-Spam Services Services Service Consumer Supporting Services User Identity Managing Services Backend Application LDAP Firewalling Logon/Logoff Internet Access Maintaining Services Virtual Services Services Services Services Desktop Backend Application Services DNS DHCP Anti-Virus Software Provision Hosting Services Services Services Services Services Content Server OS Data Transporting Workplace Environment Housing Services Hosting Services Services Rental Services Storage System Server Device Network System Workplace System Housing Services Housing Services Managing Services Delivery Services Any triggered e-mailing service is aggregated from scratch per real time transaction out of the marked standard service contributions in different quantities, if necessary. 53 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 54. Servicialisation – From Service Identifying to Service Billing Service Concept – Drive, Transmission & Realization 1. Service specification Service drives specifi- cation 2. Service Map Service transmissions Map Service Screen- 3. Service Screenplay play enacts 54 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 55. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 55 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 56. Servicialisation – From Service Identifying to Service Billing Service Orchestrating – Service Concept, Service Map & Screenplay Service Identifying Service Specifying Service Composing Service Orchestrating 56 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 57. Servicialisation – From Service Identifying to Service Billing Service Orchestrating – Service Concept, Service Map & Disposing Service Identifying Service Specifying Service Composing Service Service Service Orchestrating Contri- Contri- Service bution bution Provider Service Service Contri- Contri- bution bution Service Contri- Service Orchestrating bution in-/external Service Supplier Internal Service Supplier External Service Supplier 57 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 58. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 58 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 59. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Criteria, Requirements & Expectations 59 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 60. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Specifications, Catalogue & Service Offering Service Identifying Service Catalogue Service Spezifying Service Composing Service Orchestrating Service Catalogueing 60 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 61. Servicialisation – From Service Identifying to Service Billing Service Catalogue – Positioning, Classifying & Demarcating Service Committing Service Consuming Service Service Customer Consumer Service Provider Service Concerting Goods Ordering, Docu- System Catalogue Delivering & Asset men- Inventoring tation documentation Inventory (CMDB/CMS) 61 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 62. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Data sets, Contents & Differences Register of Register of goods Detailed specifications Register of all which can be (technical) for ICT-based relevant items ordered & documentation Business which have been utilized of all ICT- Support procured & are for rendering ICT- systems, Services utilized based Business which are utilized which can be for rendering Support Services for rendering committed per SLA ICTBSS (ICTBSS) ICTBSS / service contract Goods Ordering, Docu- System Catalogue Delivering & Asset men- Inventoring tation Documentation Inventory (CMDB/CMS) 62 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 63. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Catalogue, Contract & Concept Register The service specification is the quintessential connector Register of specifications of Register of ICT-based Register of service contracts Business prepared / SLAs Support service concepts which have been Services for offered commissioned by which can be services service consumers committed per SLA / service contract Service Contract Service Contract Service Contract List of authorized List of authorized service consumers List of authorized service consumers service consumers 63 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 64. Servicialisation – From Service Identifying to Service Billing Service Catalogue – Template, Structure & Headlines Inhaltsverzeichnis 1 Überblick 2 Einführung 3 Servicespezifizierung 4 Serviceangebot 5 Servicespezifikation 6 Servicekommittierung 7 Serviceerbringung 8 Anhang http://www.institute4it.com/servicekatalog-17.html 64 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 65. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Introduction, Service Delivery Model & Roles Inhaltsverzeichnis 2. Einführung Das Service-Erbringungsmodell Ziele & Nutzen des Service-Katalogs Struktur & Inhalt des Service-Katalogs 65 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 66. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Catalogue Entries, Specification & Explanation Inhaltsverzeichnis 3. Service-Spezifizierung Grundlagen Spezifizierungsmethode 12 Standard-Service-Attribute 66 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 67. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Service Offering, Segmentation & Example Inhaltsverzeichnis 4. Service-Angebot Universelle Business Support Services Betriebswirtschaftliche BSS Fachspezifische BSS http://www.institute4it.com/servicekatalog-17.html 67 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 68. Servicialisation – From Service Identifying to Service Billing Service Catalogueing – Formats, Forming & Stages of development 68 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 69. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 69 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 70. Servicialisation – From Service Identifying to Service Billing Service Committing – Service Catalogue, Service Level & SLA template Service Identifying Service Catalogue Service Specifying Service Composing Service Orchestrating Service Catalogueing SLA template Service Committing 70 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 71. Servicialisation – From Service Identifying to Service Billing Service Committing – Service Consumer, Responsibles & SLA 1 SLA-Identification 1.1 SLA-ID Service 1.2 Period of SLA validity Service Customer 1.3 Service Customer Consumer 1.4 Service Consumers 1.5 Service Provider 1.6 Short Service Description 1.7 Liabilities Service 1.8 Committment and Signatures Provider 1.8.1 Service Customer 1.8.2 Service Provider 1.9 Reference documents 2 Service Specification 3 Appendix 3.1 List of authorized Service Consumers 3.2 Explanation 12 Service Attributes 3.4 ARCI-model for liabilities 71 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 72. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 72 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 73. Servicialisation – From Service Identifying to Service Billing Service Triathlon – Disciplines, Tasks & Sequence Service Consuming Service Service Service Service Service Provider Service Service Concerting 2. Providing & adjusting and/or service delivering capacity in-/external Service Service Triathlon 1. Achieving & keeping Supplier service delivering readiness 73 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 74. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 74 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 75. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Quality, Service Price & Profit Ratio Service Identifying Service Specifying Service Composing Service Orchestrating E-Mailing-Services per reference period Potential Service Revenue f. 100 authorized Service Consumers Service Catalogueing Reference Trigger Potential Service Bronze Silver Gold Total Period Rate Emergence 50 consumers 40 consumers 10 consumers Hour 3 300 15 € 36 € 30 € 81 € Service Committing Day 24 2.400 120 € 288 € 240 € 648 € Month 480 48.000 2.400 € 5.760 € 4.800 € 12.960 € Service Concerting + Service Access Price fix per month + 500 € + 300 € + 100 € 900 € Partial Amount Service Revenue p. month = 2.900 € = 6.060 € = 4.900 € 13.860 € Service Billing Total amount service revenue per month 13.860 € (for 100 Service Consumers) 75 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 76. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Quality, Service Price & Service Profit Ratio Utility Service ICT Service Provider Provider knows neither knows the reference unit & reference unit nor earning ratio Service the earning ratio  Service Quality Price Service Utility Service Power Supply Cost ICTility Service Reference unit kWh Reference unit ?????????? Electricity rate 0,12 €/kWh Service price ? / ?unit? Generating cost 0,04 €/kWh Service cost ? / ?unit? Earning ratio 0,08 €/kWh Service Profit Ratio Earning ratio ? / ?unit? 76 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 77. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Specification, Service Quality & Service Price Designation of the service No. Attribute name Bronze Silver Gold Data type/measuremt. unit 01 Service Consumer Benefits free description 02 Service-specific Functional Parameters service-specific 03 Service Delivery Point location, interface Service Quality 04 Service Consumer Count Number 05 Service Delivering Readiness Times Daytime hours 06 Service Consumer Supporting Times Daytime hours 07 Service Support Languages Languages 08 Service Fulfilment Target % 09 Service Impairment Duration hh:mm 10 Service Delivering Duration hh:mm:ss 11 Service Delivery Unit service-spezifisch 12 Service Delivering Price Price € Attributes 01 – 11 for Service Quality & Attribute 12 for Service Price 77 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 78. Servicialisation – From Service Identifying to Service Billing Service Billing – Reference Unit, Cost & Profit Rate Designation of the service No. Attribute name Attribute value Data type/measuremt. unit 01 Service Consumer Benefits Listing benefits Free text description … … … 11 Service Delivery Unit Basic portion of benefits service-specific 12 Service Delivering Price Definitive price data Amount in €, $ Service Delivery Unit • Reference unit for service consumption (price) Service Delivering Price • ??,?? € per Service Delivery Unit Service Cost • ??,?? € per Service Delivery Unit Service Profit Ratio • ??,?? € per Service Delivery Unit 78 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 79. Servicialisation – From Service Identifying to Service Billing Service Billing – Basic Data, Consumers & Triggering Rate Business Process Service Consuming Value Creation Service Consumer Service Triggering Rate per Service Consumer 3 E-Mailing-Services/hour Service Contract/SLA Service Level Bronze Authorized Service Consumers 79 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 80. Servicialisation – From Service Identifying to Service Billing Service Billing – Consumers, Reference Period & Emergence Businss Process Service Consuming Value Creation Service Consumer Service Triggering Rate per Service Consumer 3 E-Mailing-Services/hour E-Mailing-Services for 100 Service Consumers Reference Service Service Triggering potential period Triggering Rate Emergence Service Triggering Emergence hour 3 300 for 100 Service Consumers 100 x 3 E-Mailing-Services/hour day 24 2.400 = 300 E-Mailing-Services/hour week 120 12.000 1 (Work) Day = 8 (Work) Hours month 480 48.000 1 (Work) Month = 20 (Work) Days 1 (Work) Year = 200 (Work) Days year 4.800 480.000 80 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 81. Servicialisation – From Service Identifying to Service Billing Service Billing – Specification, Service Levels & Prices Basic specification for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Bronze Silver Gold Measurmt Unit Service Fulfilment Target Ratio of successfully rendered e-mailing services and 08 triggered e-mailing services per service consumer covering 95,00 97,00 98,00 % all applicable benefits specified in attribute 01 Service Impairment Duration per Incident and Service 09 00:40 00:30 00:20 hh:mm Consumer Service Delivering Duration Maximum allowable period of time for rendering a triggered 10 01:00 00:40 00:30 hh:mm e-mailing service, i.e. the applicable benefits specified in attribute 01 Service Delivery Unit Complete set One copy each of the original e-mail delivered to the e-mailbox 11 Basic portion for rendering an e-mailing service to the of each addressee specified by the triggering service consumer of delivered e- triigering service consumer mail copies 12 Service Delivering Price € Mandatory: Service Access Price per authorized service 12.01 consumer per month 5,00 7,50 10,00 Additional option 1: Flat rate-based 12.02 Fixed price per authorized service consumer per month 200 300 500 € for any consumed service volume Additional option 2: Volume-based 1 – 5.000 : tbd 1 – 7.000 : tbd 1 – 8.000 : tbd 12.03 Staged fixed price per consumed service volume per 5.001 – 10.000 : tbd 7.001 – 12.000 : tbd 8.001 – 15.000 : tbd € service consumer per month > 10.000 : tbd > 12.000 : tbd > 15.000 : tbd Additional option 3: Unit-based 12.04 Fixed price per consumed service delivery unit 0,10 0,30 1,00 € 81 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 82. Servicialisation – From Service Identifying to Service Billing Service Billing – Emergence, Consumption & Revenue Basic specification for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Bronze Silver Gold Measurmt Unit Service Fulfilment Target Ratio of successfully rendered e-mailing services and 08 triggered e-mailing services per service consumer covering 95,00 97,00 98,00 % all applicable benefits specified in attribute 01 12 Service-Erbringungspreis optimal case: Service Mandatory: Service Access Price 12.01 5,00 7,50 10,00 € Fulfilment Grade per authorized service consumer per month 12.04 100% Service Consumption Price, option 3: Unit-based Fixed price per consumed service delivery unit 0,10 0,30 1,00 € E-Mailing-Services per reference period Potential Service Revenue f. 100 authorized Service Consumers Reference Triggering Potential Service Bronze Silver Gold Total Period Rate Emergence 50 consumers 40 consumers 10 consumers Hour 3 300 15 € 36 € 30 € 81 € Day 24 2.400 120 € 288 € 240 € 648 € Month 480 48.000 2.400 € 5.760 € 4.800 € 12.960 € + Service Access Price fix per month + 500 € + 300 € + 100 € 900 € Partial Amount Service Revenue p. month = 2.900 € = 6.060 € = 4.900 € 13.860 € Total amount service revenue per month 13.860 € (for 100 Service Consumers) 82 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 83. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Revenue, costable & Cost Covering Service Service Revenue Efforts particular effort x Service for rendering Delivering Price individual service efforts for providing effective Service Service Delivering Trigger Emergence Capacity Service Triggering efforts for keeping Rate per authorized Service Delivering Service Consumer Readiness 83 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 84. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Revenue, paying & Overplus Service Service Revenue > Efforts x Service Delivering Price particular effort + Overplus for rendering individual service efforts for providing effective Service Service Delivering Trigger Emergence Capacity Service Triggering efforts for keeping Rate per authorized Service Delivering Service Consumer Readiness 84 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 85. Servicialisation – From Service Identifying to Service Billing Service Billing – Service Revenue, profitable & Margin Service Revenue x Service > Service Efforts Delivering Price particular effort + Margin for rendering individual service efforts for providing effective Service Service Delivering Trigger Emergence Capacity Service Triggering efforts for keeping Rate per authorized Service Delivering Service Consumer Readiness 85 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 86. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 86 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 87. Servicialisation – From Service Identifying to Service Billing SDMM Level 1: ITIL processes introduced & established SDMM – Service Delivery Maturity Model 1: established 87 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 88. Servicialisation – From Service Identifying to Service Billing SDMM - Level 1, Designation & Explanation Level Designation Explanation • service rendering is established & regularly performed • approaches rather intuitive and based on best effort 1 established • rather weak basis for systematic measurements and no clear alignment and/or orientation regarding service rendering quality and reliability 88 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 89. Servicialisation – From Service Identifying to Service Billing SDMM Level 2: ICT-system based Business Support Services specified 2: specified 1: established 89 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 90. Servicialisation – From Service Identifying to Service Billing SDMM - Level 2, Designation & Explanation Level Designation Explanation • Service Rendering established & regularly performed • approach rather intuitive and based on best effort 1 established • dather weak basis for systematic measurements and no clear alignment and/or orientation regarding service rendering quality and reliability • service offerings are described according to the wording of the authorized Service Consumers & the ordering Service Customers • service offerings are completely, clearly & concisely specified by means of 12 attribute values 2 specified • the accountable Service Provider presents a uniformly structured service catalogue containing all offered ICT-based Business Support Services (ICTBSS) • the service specifications in the service catalogue are the single & sole basis for committing, rendering and billing the services 90 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 91. Servicialisation – From Service Identifying to Service Billing SDMM Level 3: Service Delivering continuously composed 3: composed 2: specified 1: established 91 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 92. Servicialisation – From Service Identifying to Service Billing SDMM – Level 3, Designation & Explanation Level Designation Explanation • from the first, service rendering and/or service delivering is systematically & continuously planned & prepared • completely worked out service concepts are the basis for service rendering 3 composed • the approved & accepted service specification in the respective Service Level Agreement is the single & sole reference for checking and/or auditing service rendering 92 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 93. Servicialisation – From Service Identifying to Service Billing SDMM Level 4: Service Delivering anticipatorily conducted 4: conducted 3: composed 2: specified 1: established 93 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 94. Servicialisation – From Service Identifying to Service Billing SDMM – Level 4, Designation & Explanation Level Designation Explanation • from the beginning, service rendering is systematically & continuously planned & prepared • completely worked out service concepts are the basis for service rendering 3 composed • the approved & accepted service specification in the respective Service Level Agreement is the single & sole reference for checking and/or auditing service rendering • service rendering is based on the worked out service concepts • service suppliers are organised, instructed & conducted in the context of 4 conducted continuous service supply chains • service rendering is anticipatorily conducted according to the current service triggering emergence of all authorized service consumers 94 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 95. Servicialisation – From Service Identifying to Service Billing SDMM Level 5: System Usage & Utilisation optimized 5: optimized 4: conducted 3: composed 2: specified 1: established 95 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 96. Servicialisation – From Service Identifying to Service Billing SDMM – Level 5, Designation & Explanation Level Designation Explanation • each & every triggered service is reliably rendered to the triggering Service Consumer without any delay or friction • any triggered service volume is rendered according to the service specification in the respective service contract or Service Level Agreement • the service-relevant goods & systems, means & resources are efficiently used 5 optimized and optimally utilized • service generation cost per service delivery unit are determined in detail & purposefully optimized • ongoing service delivery is continuously paying, i.e. the accountable Service Provider refunds all his expenditures for service delivery exclusively from the service revenue he regularly bills with his ordering Service Customers 96 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 97. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 97 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 98. Servicialisation – Guiding Concept for reliable Service Delivering Servicialisation – Recap, Revision & Conclusion Service Identifying Service Consumer, Service Object, Benefits Service Consumer Benefits Service Specifying Service Quality 12 Standard Service Attributes Service Specification Service Composing Service Map & Service Screenplay Service Concept Service Supplier Operation Level Agreement Service Orchestrating & Service Supply Chain Underpinning Contract Service Catalogueing Service Specifications Service Catalogue Service Committing Service Level Specification Service Level Agreement Delivery Readiness On each & every trigger: Service Concerting & Delivery Capacity Service rendering Service Price Service Billing x Service Count Service Bill 98 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 99. Servicialisation – From Service Identifying to Service Billing Discussion – Revisioning & Argumenting Your Questions? My Answers … Guiding principle: „The science of planning is about anticipating the difficulties of the execution." [Luc Clapier de Vauvenargues] E-Mail Paul.G.Huppertz@servicEvolution.com Mobile +49-1520-9 84 59 62 XING https://www.xing.com/profile/PaulG_Huppertz smile2 http://community.smile2.de/PaulGHz/ Paul G. Huppertz CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz ICT-Consultant & System Architect yasni http://person.yasni.de/paul-g.-huppertz-251032.htm Service Composer & Meta Service Provider LinkedIn http://www.linkedin.com/in/paulghuppertz 99 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 100. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 100 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 101. Servicialisation – From Service Identifying to Service Billing Glossary – Standard Service Attributes, Designation & Explanation No. Designation Explanation Benefits which are completely and closingly effectuated to the respective service 01 Service Consumer Benefits object on the dedicated trigger of an authorized Service Consumer Service-specific functional Parameters which describe the most important functional features , dimensions or 02 Parameters aspects of the servicescape or service output Physical location and/or logical interface which at an authorized service consumer can trigger a service. At the same location and/or interface the service-specific 03 Service Delivery Point benefits are rendered to the triggering service consumer; otherwise, there is signalled in an appropriate manner that service has been rendered. Number of service consumers who are registered and authorized for triggering 04 Service Consumer Count service Service Delivery Readiness Periods of the weekday when an authorized service consumer may trigger one of the 05 Times committed services which is rendered to him, then. Periods of the weekday when the service desk supports the authorized service Service Consumer Support 06 consumers with questions regarding the requesting & delivering, consuming & Times utilizing the committed services. 101 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 102. Servicialisation – From Service Identifying to Service Billing Glossary – Standard Service Attributes, Designation & Explanation No. Designation Explanation Languages which are applied for any communication with the authorized service 07 Service Support Languages consumers regarding the committed services and their delivery- Minimum target value for the ratio of services delivered according the committment 08 Service Fulfillment Target and triggered services per service consumer and reference period. Maximum allowable elapsing time between the first occurrence of a service Service Impairment impairment, i.e. service quality degradation, service delivery disruption or service 09 Duration denial, and the full resumption and complete execution of the service delivery to the content of the affected service consumer The promised and agreed maximum period of time for effectively rendering all 10 Service Delivering Duration service-specific benefits to the triggering service consumer at his currently chosen service delivery point. The basic portion of service-specific benefits which must be rendered explicitly to 11 Service Delivery Unit the triggering service consumer The amount of money the service customer has to pay for any Service Delivery Unit 12 Service Delivering Price as specified in attribute 11 which has been rendered to and consumed by an authorized service consumer 102 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 103. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation A set of benefits which is effectuated on the dedicated trigger of an authorized ICT-system based Business 01 service consumer in the course of a real time transaction by executing distinct Support Service (ICTBSS) functions of one or more service-relevant ICT-systems. Composite of ‚Service„ and ‚Landscape„; a servicescape comprises the organisational & processual, technical & ressourcal environment which from triggered services are 02 Servicescape rendered to the triggering service consumers s. http://en.wikipedia.org/wiki/Servicescape A Service Contribution is a self-contained set of benefits which from a higher level Service Contribution or service is aggregated in combination with other Service 03 Service Contribution Contributions. A Service Contribution may be constitutive and/or indispensable or facultative and/or optional. The Service Generation Cost are the cost which incur for rendering a particular & singular ICTBSS and/or service contribution (comparable to the piece cost in goods 04 Service Generation Cost fabrication). The Service Generation Cost are determined from the service delivery capacity of a particular servicescape and all the efforts which incur for procuring, installing, operating, keeping up and maintaining this servicescape. 103 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 104. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation In the first line, a Service Consumer is an employee in a business unit of an enterprise who triggers an ICTBSS for executing his upcoming business task by consuming & utilizing the service-specific benefits for this concern. 05 Service Consumer In the second line, a technical system that triggers a particular service contribution from another technical system is characterized as a Service Consumer, too, e.g. an e- mail server system that triggers a DNS service from the DNS system for receiving the valid IP address referred to a distinct host name. A Service Costumer commissions rendering services to a distinct group of authorized Service Consumers, e.g. a department head for the employees in his department. The Service Consumer is in funds of the respective service budget and 06 Service Customer he closes an SLA or service contract with the accountable Service Provider. The Service Consumer himself may be one of the authorized Service Consumers, as the case may be the only one. A Service Supplier is an internal or external organisational unit that is responsible for rendering specific service contributions. These service contributions are clearly, completely & concisely specified by means of the 12 standard service attributes and 07 Service Supplier bindingly committed in an OLA (Operational Level Agreement) to an internal Service Supplier and by means of an UC (Underpinning Contract) to an external Service Supplier. 104 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 105. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation The Service Life Cycle is the period of time starting with the explicit service trigger by an authorized Service Consumer up to the point in time when the service-specific 07 Service life cycle benefits are completely and closingly rendered explicitly to the triggering Service Consumer. This period of time is also designated as the effective service delivering duration. The service output is the result or the change of status of the respective service 08 Service Output object which is effectuated by rendering a triggered service. Well structured & unified, clear &‟ concise as well as comprehensible & strainable description of a service with its required quality and the agreed price. The clear, 09 Service Specification complete & concise service specification comprises the 12 standard service attributes. Group and/or combination of internal & external service supplier which are 11 Service Supply Chain commissioned from the accountable service provider with rendering specific service contributions for higher level service contributions and/or ICTBSS. The in-house servuction depth comprises the primary, secondary, tertiary, … service contributions for a distinct target service which the accountable service provider 12 Service-Erbringungstiefe effectuates by his own. The deeper it is, the more service contributions the service provider effectuates himself, the higher it is, the more external service suppliers effectuate the required service contributions. 105 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 106. Servicialisation – From Service Identifying to Service Billing Sources – Webinar series ‚service@ducation„, titles & links No. Webinar series ‚service@ducation‘, webinar title Source / Link SW Start-Webinar ‚service@ducation - Einführung & Überblick – Die Ausbildungsreihe zur Service-Erbringung„ http://slidesha.re/hKXHyv 01 Der Service – das unfassbare Phänomen: Den Service-Begriff verstehen & beherrschen http://slidesha.re/fIzUMj 02 Das Modell – Rollen & Regularen der Service-Erbringung: Die Service-Erbringung strukturieren & gestalten http://slidesha.re/hQnk6P Der Service-Konsument – Erfolgsfaktor der Service-Erbringung: Den Service-Konsumenten erreichen & 03 http://slidesha.re/fYaOzh zufriedenstellen 04 Die Service-Identifizierung – Grundlage der Service-Beschreibung: Den Service-Nutzen erfassen & beschreiben http://slidesha.re/ejZVJk Die Service-Spezifikation – Ausgangspunkt für Service-Erbringung: Die Service-Beschreibung erstellen & 05 http://slidesha.re/gAab7d erklären Der Service-Katalog – Präsentationsplattform des Service Providers: Das Service-Angebot präsentieren & 06 http://slidesha.re/f6SILg kommunizieren 07 Der Service-Vertrag – Zusage der Service-Erbringung: Die Service-Beauftragung vorbereiten & regeln http://slidesha.re/h5EZiD Das Service-Konzept – Basis verlässlicher Service-Erbringung: Die Service-Erbringung konzipieren & 08 http://slidesha.re/gKjJIh organisieren 09 Die Service-Preise – Grundstrukturen & Basismodelle: Die Service-Preise gestalten & präsentieren http://slidesha.re/hSHFHg 10 Der Service-Umsatz – Einkommen des Service Providers: Den Service-Umsatz ermitteln & optimieren http://slidesha.re/hshrR0 AW Abschluss-Webinar ‚Rückblick, Abschluss & Ausblick: Die Anwendung der erlernten Methoden & Mittel„ http://slidesha.re/f9T2ji http://www.slideshare.net/PaulGHz/webinarreihe-serviceducation-grundlagen-der-servicialisierung-webinarsteckbriefe-v020000 106 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 107. Servicialisation – From Service Identifying to Service Billing Sources – Topic, title & link No. Topic or title Source http://en.wikipedia.org/wiki/Service_(economics)#Service_characteristics http://busfac32.cob.calpoly.edu/presentations/Sharon_Dobson/Ch08.ppt 01 Service characteristics http://online.uis.edu/spring2002/bus322/lectures/chap01/sld040.html http://www.belkcollege.uncc.edu/mjkhouja/02%20Nature.ppt ‚ServQual Model„ http://www.12manage.com/methods_zeithaml_servqual_de.html 02 f. Zeithaml, Parasuraman & Berry http://www.12manage.com/methods_zeithaml_servqual.html https://www.xing.com/net/pric412f8x/servicialisierung/service-511823/service-klarung-des- 03 Service term, definition fachbegriffs-29939479/ http://en.wikipedia.org/wiki/Service_(economics)#Service_definition https://www.xing.com/net/pric412f8x/servicialisierung/methoden-modelle- Service Specification by means of vorgehensweisen-verfahren-fur-service-erbringung-511853/service-spezifizierung-eindeutig- 04 the 12 standard service attributes vollstandig-konsistent-mit-den-12-standard-service-attributen-30342944/ http://en.wikipedia.org/wiki/Service_(economics)#Service_specification https://www.xing.com/net/pric412f8x/servicialisierung/nachrichtenzustell-services- Service Specification, 05 624096/service-spezifikation-e-mailing-services- example for E-Mailing-Service 37006903/37006903/?wsa=167921935.da2975#37006903 ITSM Pocket Book http://www.marketing-boerse.de/News/details/Neues-ITIL-Buch-beschaeftigt-sich-mit-der- 06 ‚IT-Service – Der Kern des Ganzen„ IT-Service-Definition/1782 ISBN 3-9810977-2-6 http://shop.serview.de/product_info.php?cPath=21_34&products_id=36 107 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 108. Servicialisation – From Service Identifying to Service Billing Sources – Topic, title & link No. Topic or title Source Dienstleistungsmanagement – Der Lösungsansatz für die nachhaltige http://wissensnavigator.ch/documents/FachbeitragDienstleistungsmanagement2004120 07 Kundenbindung und 3.pdf Geschäftsentwicklung Konzeptpapier ‚Auf dem Weg zu einer http://www.ksri.kit.edu/Upload/Publications/92d75a33-9e07-473b-9091- 08 Service Science„ von der Taskforce 7398a0557f0b.pdf Dienstleistungen Servuction Model – ‚Services 09 Marketing, Exam II, Lecture 6' http://info.cba.ksu.edu/andrus/Mktg546/Notes/EX2LEC6.ppt von Dr. David Andrus Presentation ‚An Introduction to Services Marketing„ 10 http://www.aueb.gr/users/esaopa/courses/part2.pdf from Athens University of Economics and Business Articel ‚Breaking Free from Product 11 Marketing„ http://www.jstor.org/pss/1250637# from G. Lynn shostack Book ‚Servuction„ 12 http://openlibrary.org/books/OL19821054M/Servuction from Pierre Eiglier & Eric Langeard 108 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 109. Servicialisation – From Service Identifying to Service Billing Sources – Documents on http://www.SlideShare.Net Folder with presentations & documents concerning servicialisation http://www.slideshare.net/PaulGHz 109 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 110. Servicialisation – From Service Identifying to Service Billing Sources – XING group ‚Servicialisierung„ Hauptforengruppen • Praxis der Service-Erbringung • Anwendungsfälle der Servicialisierung • Grundlagen der Service-Erbringung • Phasen der Servicialisierung – Von Service- Identifizierung bis Service-Fakturierung • Quellen & Stellen • Service-Terminologie • Servicialisierung und IT(IL) Service Management http://www.xing.com/group-55245.9a4768 110 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 111. Servicialisation – From Service Identifying to Service Billing Sources – Template Service Catalogue Inhaltsverzeichnis 1 Einführung 2 Service-Spezifizierung 3 Service-Angebot 4 Service-Spezifikation 5 Service-Kommissionierung 6 Service-Erbringung 7 Anhang http://www.institute4it.com/servicekatalog-17.html 111 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 112. Servicialisation – From Service Identifying to Service Billing Sources – Article ‚IT-Service-Verträge im Mittelstand„ Inhaltsverzeichnis ISSN 1869-280X 1 Service-Begriff 2 Service-Spezifizierung 3 Service Levels 4 Service-Katalogisierung 5 Service-Kommissionierung 6 Tool-Unterstützung 7 Fazit 8 Ausblick http://www.rifam.de/smf.html 112 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 113. Servicialisation – From Service Identifying to Service Billing Sources – Pocket Book ‚IT-Service – Der Kern des Ganzen„ Inhaltsverzeichnis ISBN 3-9810977-2-6 1 Vorwort 2 Einführung 3 Was ist ein IT-Service 4 IT-Produkt und IT-Service - ein komplementäres Paar 5 Produktionsmodell für IT-Services 6 Alltagsbeispiel eines Service: Taxi-Service 7 Herausforderungen und Lösungsansätze 8 Service-Produktion 9 Service-Engineering 10 Von Systems zum Service Management 11 Glossar Begriffsdefinitionen 12 Abkürzungsverzeichnis 13 Literatur- und Quellenverzeichnis http://shop.serview.de/product_info.php?cPath=21_34&products_id=36 113 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro