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Servicialisation
Concept for reliable, efficient & payable service rendering


                                                      Servicialisation

                         From Service Identifying to Service Billing

                Service specification – Example E-Mailing Service


                                                                       E-Mail            Paul.G.Huppertz@servicEvolution.com
                                                                       Mobile            +49-1520-9 84 59 62


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                      Paul G. Huppertz                                 CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz
                      ICT-Consultant & System Architect                yasni        http://person.yasni.de/paul-g.-huppertz-251032.htm
                      Service Composer & Meta Service Provider         LinkedIn     http://www.linkedin.com/in/paulghuppertz


                                                                                                                                              1
  servicEvolution – Schoene Aussicht 41 – 65396 Walluf – Germany | E-Mail: Paul.G.Huppertz@servicEvolution.com | Mobile +49-1520-9 84 59 62
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •    Service Identifying – Service Consumer, Service Object & Benefits
         •    Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •    Service Composing – Service Specification, Service Map & Service Screenplay
         •    Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •    Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •    Service Committing – Service Catalogue, Service Specification & SLA
         •    Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •    Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       2
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Specifying – simply, catchy & uniformly


Service Identifying

    Service Specifying




                                                                                                                               3
     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Specifying – Service Attributes, Service Quality & Service Price

                                                      Designation of the service
No.    Attribute name                                                     Bronze         Silver        Gold        Data type/measuremt. unit
 01    Service Consumer Benefits                                                                                            free description
 02    Service-specific Functional Parameters                                                                                service-specific
 03    Service Delivery Point                                                                                              location, interface




                                                                                                                                                 Service Quality
 04    Service Consumer Count                                                                                                    Number
 05    Service Delivering Readiness Times                                                                                    Daytime hours

 06    Service Consumer Support Times             clear, complete & consistent                                              Daytime hours
 07    Service Support Languages                  all 12 attribute values combined                                            Languages
 08    Service Fulfilment Target                  applying for each triggered service                                                  %
 09    Service Impairment Duration
                                                  2 pages per service specification                                              hh:mm
                                                  service offering of the Service Provider
 10    Service Delivering Duration                                                                                              hh:mm:ss
 11    Service Delivery Unit                                                                                               service-spezifisch
 12    Service Delivering Price                                                                        Price                            €

      Attribute 01 – 11 for service quality & attribute 12 for service price
                                                                                                                                                                   4
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Service Specifying – 12 Attributes, 3 Levels & 2 Pages

                                                     Designation of the service
No.   Attribute name                                                     Bronze         Silver        Gold        Data type/measuremt. unit
01    Service Consumer Benefits                                           01 B          01 S         01 G                  free description
02    Service-specific Functional Parameters                              02 B          02 S         02 G                   service-specific
03    Service Delivery Point                                              03 B          03 S         03 G                 location, interface
04    Service Consumer Count                                              04 B          04 S         04 G                       Number
05    Service Delivering Readiness Times                                  05 B          05 S         05 G                   Daytime hours

06    Service Consumer Support Times                                      06 B          06 S         06 G                   Daytime hours
07    Service Support Languages                                           07 B          07 S         07 G                     Languages
08    Service Fulfilment Target                                           08 B          08 S         08 G                              %
09    Service Impairment Duration                                         09 B          09 S         09 G                        hh:mm
10    Service Delivering Duration                                         10 B          10 S         10 G                      hh:mm:ss
11    Service Delivery Unit                                               11 B          11 S         11 G                 service-spezifisch
12    Service Delivering Price                                            12 B          12 S         12 G                              €

                     Per Service Level one set of 12 attribute values
                                                                                                                                                5
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
      Service Specifying – Service Value, Service Utility & Warranty

                                                      Designation of the service
No.    Attribute name                                                           In ITIL V3, Service Value is paraphrased with
01     Service Consumer Benefits
                                                                                           Service Utility
02     Service-specific functional Parameters                                        Fitness for consumption
03     Service Delivery Point                                                  What the service consumers consumes
04     Service Consumer Count
05     Service Delivering Readiness Times

06     Service Consumer Support Times
07     Service Support Languages                                                           Service Warranty
08     Service Fulfilment Target                                                         Fitness for rendering
09     Service Impairment Duration
                                                                                    How the service will be rendered
10     Service Delivering Duration
11     Service Delivery Unit
12     Service Delivering Price

        Coherent Designation: ICTilities – ICT-based Utility Services
                                                                                                                                        6
              Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Service Specifying – Example, E-Mailing Service & Attribute 01

                                                          Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                            Data type
No.      Attribute name & short description                                                                                                           Measurement
                                                                            Bronze                      Silver                       Gold                 unit

01       Service Consumuer Benefits

                                                                   For each outbound e-mail copies of the original e-mail are each delivered to the   Delivered e-
01.01      Delivering of e-mail copies
                                                                   e-mail addresses specified by the service consumer.                                 mail copy
                                                                   Any outbound e-mail copy with an invalid e-mail address is directly bounced to
01.02      Bouncing invalid e-mail addresses                                                                                                          Bounced e-
                                                                   the service consumer accompanied by an understandable explanation.
                                                                                                                                                      mail delivery
                                                                   Any undeliverable copy of an outbound e-mail is directly bounced to the service      errors
01.03      Bouncing undeliverable e-mail copies
                                                                   consumer accompanied by an understandable explanation.
                                                                   A copy of each particular outbound and inbound e-mail is stored in the service      Retained e-
01.04      Retaining e-mail copies
                                                                   consumers central e-mailbox for maximum 90 days.                                     mail copy
                                                                   A copy of each particular outbound and inbound e-mail can be completely and         Restored e-
01.05      Restoring e-mail copies
                                                                   intactly restored for the next 14 days after corruption or erroneous deletion.       mail copy
                                                                   All outbound and inbound e-mail copies are purged from viruses or any other
01.06      Protecting e-mail copies against malware
                                                                   malware.                                                                           Protected e-
                                                                                                                                                        mailbox
01.07      Protecting e-mailboxes against spam                     Inbound e-mail copies are protected against any spam

                                                                                                                                                      Encrypted e-
01.08      Encrypting e-mail content                                         none                      selectable                 selectable
                                                                                                                                                       mail copy




                                                                                                                                                                      7
                    Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Service Specifying – Example, E-Mailing Service & Attribute 02 - 04

                                                         Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                   Data type
No.     Attribute name & short description                                                                                                   Measurement
                                                                          Bronze                       Silver                      Gold          unit

02      Service-specific Functional Parameters

          Maximum allowable size per individual service consumer
02.01                                                                       200                          500                       1.000         MB
          for inbound and outbound e-mail copies
          Maximum allowable size per particular outbound or
02.02                                                                        10                          12                            15        MB
          inbound e-mail copy including file attachments
          Maximum allowable number of target addresses per e-
02.03                                                                        50                          100                           150     Number
          mail

02.04     Blocked file attachments                                                Any executable file type, e.g. *.EXE, *.COM, *.VBS          File format

                                                                                                                                               Software
02.05     Backend e-mail application software                                                Microsoft/Exchange Server
                                                                                                                                                name

03      Service Delivery Point

03.01     Microsoft/Outlook locally installed                                X                            X                            X

03.02     Microsoft/Outlook via RPC over HTTPS & SSL                                                      X                            X
                                                                                                                                             Type of user
                                                                                                                                              Interface
03.03     Microsoft/Outlook Web Access via HTTPS & SSL                                                    X                            X

03.04     RIM/Blackberry Device                                                                                                        X

04      Service Consumer Count                                                                            1                                    Number



                                                                                                                                                            8
                   Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Service Specifying – Example, E-Mailing Service & Attribute 05 - 07

                                                           Basic specfication for E-Mailing Service
                                                                                          Attribute value for Service Level                     Data type
No.     Attribute name & short description                                                                                                     Measurement
                                                                            Bronze                     Silver                     Gold             unit
05      Service Delivering Readiness Times
05.01     Monday                                                         00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.02     Tuesday                                                        00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.03     Wednesday                                                      00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
                                                                                                                                                 hh:mm
05.04     Thursday                                                       00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
                                                                                                                                                 CE(S)T
05.05     Friday                                                         00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.06     Saturday                                                       00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
05.07     Sunday & holiday                                               00:00 – 24:00             00:00 – 24:00              00:00 – 24:00
06      Service Consumer Support Times
06.01     Monday                                                         07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.02     Tuesday                                                        07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.03     Wednesday                                                      07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
                                                                                                                                                 hh:mm
06.04     Thursday                                                       07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
                                                                                                                                                 CE(S)T
06.05     Friday                                                         07:00 – 19:00             06:00 – 20:00              00:00 – 24:00
06.06     Saturday                                                       07:00 – 15:00             06:00 – 17:00              00:00 – 24:00
06.07     Sunday & holiday                                                Kein support             10:00 – 17:00              00:00 – 24:00
07      Service Support Languages
07.01     English                                                              X                         X                         X
                                                                                                                                                 National
07.02     French                                                               X                         X                         X
                                                                                                                                                language
07.03     German                                                               X                         X                         X                        9
                     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Service Specifying – Example, E-Mailing Service & Attribute 08 - 12

                                                                Basic specfication for E-Mailing Service
                                                                                              Attribute value for Service Level                     Data type
No.      Attribute name & short description                                                                                                       Measurement
                                                                                Bronze                      Silver                      Gold          unit
         Service Fulfilment Target
         Ratio of successfully rendered e-mailing services and
08                                                                                95                          97                         98             %
         triggered e-mailing services per service consumer covering
         all applicable benefits specified in attribute 01
         Maximum Service Impairment Duration per Incident and
09                                                                               00:40                      00:30                       00:20        hh:mm
         Service Consumer
         Service Delivering Duration
10       Maximum period of time for rendering a triggered e-mailing              01:00                      00:40                       00:30        hh:mm
         service, i.e. the applicable benefits specified in attribute 01
         Service Delivery Unit                                                                                                                    Complete set
                                                                                One copy each of the original e-mail delivered to the e-mailbox
11       Basic portion of service rendering to a triggering service                                                                               of delivered e-
                                                                                of each addressee specified by the triggering service consumer
         consumer                                                                                                                                  mail copies
12       Service Delivering Price
           Mandatory: Service Access Price per authorized service
12.01                                                                            5,00                        7,50                       10,00           €
           consumer per month
           Additional option 1: Flat rate-based
12.02      Fixed price per authorized service consumer per month                 50,00                      150,00                     500,00           €
           for any consumed service volume
           Additional option 2: Volume-based
12.03      Staged fixed price per consumed service volume per                     tdb                        tdb                         tbd            €
           service consumer per month
           Additional option 3: Unit-based
12..04                                                                           0,10                        0,30                       1,00            €
           Fixed price per consumed service delivery unit

                                                                                                                                                                10
                     Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
Service Specifying – Example, E-Mailing Service & Illustration



                                                                            Delivering copy 1




                        Making
                         copies                                             Delivering copy 2
                         of the
                        original
                        E-Mail



                                                                           Delivering copy 3

                                                                                                                                11
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
        Service Specification – Centre, Hub & Linchpin


 Service Identifying
                                                                                         Service
                                                                                        Consumer
     Service Specifying
                                                                                                               Service
                                                                                                              Customer
 Service Composing

Service Orchestrating
                                                         Service                   Service
                                                           Bill                  Specification
Service Catalogueing

 Service Committing

 Service Concerting
                                                                                        Service
                                                                                        Concept
    Service Billing
                                                                                                                                12
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – Guiding Concept for reliable Service Delivering
         Servicialisation – Recap, Revision & Conclusion


 Service Identifying                                       Service Consumer,
                                                         Service Object, Benefits
                                                                                                                Service
                                                                                                           Consumer Benefits


 Service Specifying                                        Service Quality
                                                    12 Standard Service Attributes
                                                                                                         Service Specification


 Service Composing                                            Service Map
                                                          & Service Screenplay
                                                                                                             Service Concept


                                                           Service Supplier                         Operation Level Agreement
Service Orchestrating                                   & Service Supply Chain                       Underpinning Contract


Service Catalogueing                                      Service Specifications                           Service Catalogue


 Service Committing                                    Service Level Specification                     Service Level Agreement


                                                            Delivery Readiness                          On each & every trigger:
 Service Concerting                                         & Delivery Capacity                            Service rendering

                                                                Service Price
    Service Billing                                            x Service Count
                                                                                                                 Service Bill
                                                                                                                                   13
        Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                   Agenda – Contents & Chapters


         • Servicialisation – Coining, Deducing & Demarcating
         • Service Trilemma – Service Quality, Service Price & Service Cost
Intro

         •   Service Identifying – Service Consumer, Service Object & Benefits
         •   Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages
         •   Service Composing – Service Specification, Service Map & Service Screenplay
         •   Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain
         •   Service Catalogueing – Service Specification, Service Prices & Service Offering
Centro   •   Service Committing – Service Catalogue, Service Specification & SLA
         •   Service Concerting – Delivery Readiness, Delivery Capacity & Delivering
         •   Service Billing – SLA, Service Delivery Price & Service Consumption


         • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps
         • Discussion – Revisioning & Argumenting
Extro    • Appendix– Glossary & Sources


                                                                                                                                       14
             Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Glossary – Standard Service Attributes, Designation & Explanation

No.   Designation                         Explanation

                                          Benefits which are completely and closingly effectuated to the respective service
01    Service Consumer Benefits
                                          object on the dedicated trigger of an authorized Service Consumer

      Service-specific functional         Parameters which describe the most important functional features , dimensions or
02
      Parameters                          aspects of the servicescape or service output

                                          Physical location and/or logical interface which at an authorized service consumer
                                          can trigger a service. At the same location and/or interface the service-specific
03    Service Delivery Point
                                          benefits are rendered to the triggering service consumer; otherwise, there is
                                          signalled in an appropriate manner that service has been rendered.

                                          Number of service consumers who are registered and authorized for triggering
04    Service Consumer Count
                                          service

      Service Delivery Readiness          Periods of the weekday when an authorized service consumer may trigger one of the
05
      Times                               committed services which is rendered to him, then.

                                          Periods of the weekday when the service desk supports the authorized service
      Service Consumer Support
06                                        consumers with questions regarding the requesting & delivering, consuming &
      Times
                                          utilizing the committed services.

                                                                                                                                         15
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
  Glossary – Standard Service Attributes, Designation & Explanation

No.   Designation                         Explanation

                                          Languages which are applied for any communication with the authorized service
07    Service Support Languages
                                          consumers regarding the committed services and their delivery-

                                          Minimum target value for the ratio of services delivered according the committment
08    Service Fulfillment Target
                                          and triggered services per service consumer and reference period.

                                          Maximum allowable elapsing time between the first occurrence of a service
      Service Impairment                  impairment, i.e. service quality degradation, service delivery disruption or service
09
      Duration                            denial, and the full resumption and complete execution of the service delivery to the
                                          content of the affected service consumer

                                          The promised and agreed maximum period of time for effectively rendering all
10    Service Delivering Duration         service-specific benefits to the triggering service consumer at his currently chosen
                                          service delivery point.

                                          The basic portion of service-specific benefits which must be rendered explicitly to
11    Service Delivery Unit
                                          the triggering service consumer
                                          The amount of money the service customer has to pay for any Service Delivery Unit
12    Service Delivering Price            as specified in attribute 11 which has been rendered to and consumed by an
                                          authorized service consumer

                                                                                                                                         16
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Glossary – Service Terms, Designation & Explanation

No.   Designation                         Explanation

                                          A set of benefits which is effectuated on the dedicated trigger of an authorized
      ICT-system based Business
01                                        service consumer in the course of a real time transaction by executing distinct
      Support Service (ICTBSS)
                                          functions of one or more service-relevant ICT-systems.

                                          Composite of ‚Service‘ and ‚Landscape‘; a servicescape comprises the organisational
                                          & processual, technical & ressourcal environment which from triggered services are
02    Servicescape
                                          rendered to the triggering service consumers
                                          s. http://en.wikipedia.org/wiki/Servicescape

                                          A Service Contribution is a self-contained set of benefits which from a higher level
                                          Service Contribution or service is aggregated in combination with other Service
03    Service Contribution
                                          Contributions. A Service Contribution may be constitutive and/or indispensable or
                                          facultative and/or optional.


                                          The Service Generation Cost are the cost which incur for rendering a particular &
                                          singular ICTBSS and/or service contribution (comparable to the piece cost in goods
04    Service Generation Cost             fabrication). The Service Generation Cost are determined from the service delivery
                                          capacity of a particular servicescape and all the efforts which incur for procuring,
                                          installing, operating, keeping up and maintaining this servicescape.

                                                                                                                                         17
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
         Glossary – Service Terms, Designation & Explanation

No.   Designation                         Explanation


                                          In the first line, a Service Consumer is an employee in a business unit of an
                                          enterprise who triggers an ICTBSS for executing his upcoming business task by
                                          consuming & utilizing the service-specific benefits for this concern.
05    Service Consumer                    In the second line, a technical system that triggers a particular service contribution
                                          from another technical system is characterized as a Service Consumer, too, e.g. an e-
                                          mail server system that triggers a DNS service from the DNS system for receiving
                                          the valid IP address referred to a distinct host name.


                                          A Service Costumer commissions rendering services to a distinct group of
                                          authorized Service Consumers, e.g. a department head for the employees in his
                                          department. The Service Consumer is in funds of the respective service budget and
06    Service Customer
                                          he closes an SLA or service contract with the accountable Service Provider. The
                                          Service Consumer himself may be one of the authorized Service Consumers, as the
                                          case may be the only one.

                                          A Service Supplier is an internal or external organisational unit that is responsible
                                          for rendering specific service contributions. These service contributions are clearly,
                                          completely & concisely specified by means of the 12 standard service attributes and
07    Service Supplier
                                          bindingly committed in an OLA (Operational Level Agreement) to an internal
                                          Service Supplier and by means of an UC (Underpinning Contract) to an external
                                          Service Supplier.                                                                     18
               Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
          Glossary – Service Terms, Designation & Explanation

No.   Designation                          Explanation

                                           The Service Life Cycle is the period of time starting with the explicit service trigger
                                           by an authorized Service Consumer up to the point in time when the service-specific
07    Service life cycle                   benefits are completely and closingly rendered explicitly to the triggering Service
                                           Consumer. This period of time is also designated as the effective service delivering
                                           duration.
                                           The service output is the result or the change of status of the respective service
08    Service Output
                                           object which is effectuated by rendering a triggered service.
                                           Well structured & unified, clear &’ concise as well as comprehensible & strainable
                                           description of a service with its required quality and the agreed price. The clear,
09    Service Specification
                                           complete & concise service specification comprises the 12 standard service
                                           attributes.

                                           Group and/or combination of internal & external service supplier which are
11    Service Supply Chain                 commissioned from the accountable service provider with rendering specific
                                           service contributions for higher level service contributions and/or ICTBSS.

                                           The in-house servuction depth comprises the primary, secondary, tertiary, … service
                                           contributions for a distinct target service which the accountable service provider
12    Service-Erbringungstiefe             effectuates by his own. The deeper it is, the more service contributions the service
                                           provider effectuates himself, the higher it is, the more external service suppliers
                                           effectuate the required service contributions.
                                                                                                                                19
                Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                        Sources – Topic, title & link

No.   Topic or title                            Source
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_characteristics
                                                http://busfac32.cob.calpoly.edu/presentations/Sharon_Dobson/Ch08.ppt
01    Service characteristics
                                                http://online.uis.edu/spring2002/bus322/lectures/chap01/sld040.html
                                                http://www.belkcollege.uncc.edu/mjkhouja/02%20Nature.ppt
      ‚ServQual Model‘                          http://www.12manage.com/methods_zeithaml_servqual_de.html
02
      f. Zeithaml, Parasuraman & Berry          http://www.12manage.com/methods_zeithaml_servqual.html
                                                https://www.xing.com/net/pric412f8x/servicialisierung/service-511823/service-klarung-des-
03    Service term, definition                  fachbegriffs-29939479/
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_definition
                                                https://www.xing.com/net/pric412f8x/servicialisierung/methoden-modelle-
      Service Specification by means of         vorgehensweisen-verfahren-fur-service-erbringung-511853/service-spezifizierung-eindeutig-
04
      the 12 standard service attributes        vollstandig-konsistent-mit-den-12-standard-service-attributen-30342944/
                                                http://en.wikipedia.org/wiki/Service_(economics)#Service_specification
                                                https://www.xing.com/net/pric412f8x/servicialisierung/nachrichtenzustell-services-
      Service Specification,
05                                              624096/service-spezifikation-e-mailing-services-
      example for E-Mailing-Service
                                                37006903/37006903/?wsa=167921935.da2975#37006903
      ITSM Pocket Book                          http://www.marketing-boerse.de/News/details/Neues-ITIL-Buch-beschaeftigt-sich-mit-der-
06    ‚IT-Service – Der Kern des Ganzen‘        IT-Service-Definition/1782
      ISBN 3-9810977-2-6                        http://shop.serview.de/product_info.php?cPath=21_34&products_id=36




                                                                                                                                           20
                 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
                        Sources – Topic, title & link

No.   Topic or title                                 Source
      Dienstleistungsmanagement – Der
      Lösungsansatz für die nachhaltige              http://wissensnavigator.ch/documents/FachbeitragDienstleistungsmanagement2004120
07
      Kundenbindung und                              3.pdf
      Geschäftsentwicklung
      Konzeptpapier ‚Auf dem Weg zu einer
                                                     http://www.ksri.kit.edu/Upload/Publications/92d75a33-9e07-473b-9091-
08    Service Science‘ von der Taskforce
                                                     7398a0557f0b.pdf
      Dienstleistungen
      Servuction Model – ‚Services
09    Marketing, Exam II, Lecture 6'                 http://info.cba.ksu.edu/andrus/Mktg546/Notes/EX2LEC6.ppt
      von Dr. David Andrus
      Presentation ‚An Introduction to
      Services Marketing‘
10                                                   http://www.aueb.gr/users/esaopa/courses/part2.pdf
      from Athens University of Economics
      and Business
      Articel ‚Breaking Free from Product
11    Marketing‘                                     http://www.jstor.org/pss/1250637#
      from G. Lynn shostack
      Book ‚Servuction‘
12                                                   http://openlibrary.org/books/OL19821054M/Servuction
      from Pierre Eiglier & Eric Langeard




                                                                                                                                           21
                 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Sources – Documents on http://www.SlideShare.Net

              Folder with presentations & documents concerning servicialisation




                                     http://www.slideshare.net/PaulGHz
                                                                                                                                22
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
          Sources – XING group ‚Servicialisierung‘


                                                                   Hauptforengruppen

                                                                      •   Praxis der Service-Erbringung

                                                                      •   Anwendungsfälle der Servicialisierung

                                                                      •   Grundlagen der Service-Erbringung

                                                                      •   Phasen der Servicialisierung – Von Service-
                                                                          Identifizierung bis Service-Fakturierung

                                                                      •   Quellen & Stellen

                                                                      •   Service-Terminologie

                                                                      •   Servicialisierung und IT(IL) Service
                                                                          Management


                                http://www.xing.com/group-55245.9a4768
                                                                                                                                23
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
            Sources – Template Service Catalogue


                                                                   Inhaltsverzeichnis

                                                                   1     Einführung

                                                                   2      Service-Spezifizierung

                                                                   3 Service-Angebot

                                                                   4 Service-Spezifikation

                                                                   5 Service-Kommissionierung

                                                                   6 Service-Erbringung

                                                                   7 Anhang

                                                                    http://www.institute4it.com/servicekatalog-17.html
                                                                                                                                24
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
   Sources – Article ‚IT-Service-Verträge im Mittelstand‘



                                                                   Inhaltsverzeichnis                                           ISSN
                                                                   1869-280X

                                                                   1     Service-Begriff
                                                                   2 Service-Spezifizierung
                                                                   3 Service Levels
                                                                   4 Service-Katalogisierung
                                                                   5 Service-Kommissionierung
                                                                   6 Tool-Unterstützung
                                                                   7 Fazit
                                                                   8 Ausblick
                                                                               http://www.rifam.de/smf.html
                                                                                                                                       25
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
Servicialisation – From Service Identifying to Service Billing
 Sources – Pocket Book ‚IT-Service – Der Kern des Ganzen‘


                                        Inhaltsverzeichnis
                                                                                                           ISBN 3-9810977-2-6
                                        1     Vorwort
                                        2     Einführung
                                        3     Was ist ein IT-Service
                                        4     IT-Produkt und IT-Service - ein komplementäres Paar
                                        5     Produktionsmodell für IT-Services
                                        6     Alltagsbeispiel eines Service: Taxi-Service
                                        7     Herausforderungen und Lösungsansätze
                                        8     Service-Produktion
                                        9     Service-Engineering
                                        10    Von Systems zum Service Management
                                        11    Glossar Begriffsdefinitionen
                                        12    Abkürzungsverzeichnis
                                        13    Literatur- und Quellenverzeichnis
                                         http://shop.serview.de/product_info.php?cPath=21_34&products_id=36
                                                                                                                                26
      Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro

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Servicialisation - Service Specifying: Example E-mailing Service V01.05.00

  • 1. Servicialisation Concept for reliable, efficient & payable service rendering Servicialisation From Service Identifying to Service Billing Service specification – Example E-Mailing Service E-Mail Paul.G.Huppertz@servicEvolution.com Mobile +49-1520-9 84 59 62 XING https://www.xing.com/profile/PaulG_Huppertz SlideShare http://www.slideshare.net/PaulGHz Paul G. Huppertz CIO Netzwerk http://netzwerk.cio.de/profil/paul_g__huppertz ICT-Consultant & System Architect yasni http://person.yasni.de/paul-g.-huppertz-251032.htm Service Composer & Meta Service Provider LinkedIn http://www.linkedin.com/in/paulghuppertz 1 servicEvolution – Schoene Aussicht 41 – 65396 Walluf – Germany | E-Mail: Paul.G.Huppertz@servicEvolution.com | Mobile +49-1520-9 84 59 62
  • 2. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 2 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 3. Servicialisation – From Service Identifying to Service Billing Service Specifying – simply, catchy & uniformly Service Identifying Service Specifying 3 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 4. Servicialisation – From Service Identifying to Service Billing Service Specifying – Service Attributes, Service Quality & Service Price Designation of the service No. Attribute name Bronze Silver Gold Data type/measuremt. unit 01 Service Consumer Benefits free description 02 Service-specific Functional Parameters service-specific 03 Service Delivery Point location, interface Service Quality 04 Service Consumer Count Number 05 Service Delivering Readiness Times Daytime hours 06 Service Consumer Support Times clear, complete & consistent Daytime hours 07 Service Support Languages  all 12 attribute values combined Languages 08 Service Fulfilment Target  applying for each triggered service % 09 Service Impairment Duration  2 pages per service specification hh:mm  service offering of the Service Provider 10 Service Delivering Duration hh:mm:ss 11 Service Delivery Unit service-spezifisch 12 Service Delivering Price Price € Attribute 01 – 11 for service quality & attribute 12 for service price 4 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 5. Servicialisation – From Service Identifying to Service Billing Service Specifying – 12 Attributes, 3 Levels & 2 Pages Designation of the service No. Attribute name Bronze Silver Gold Data type/measuremt. unit 01 Service Consumer Benefits 01 B 01 S 01 G free description 02 Service-specific Functional Parameters 02 B 02 S 02 G service-specific 03 Service Delivery Point 03 B 03 S 03 G location, interface 04 Service Consumer Count 04 B 04 S 04 G Number 05 Service Delivering Readiness Times 05 B 05 S 05 G Daytime hours 06 Service Consumer Support Times 06 B 06 S 06 G Daytime hours 07 Service Support Languages 07 B 07 S 07 G Languages 08 Service Fulfilment Target 08 B 08 S 08 G % 09 Service Impairment Duration 09 B 09 S 09 G hh:mm 10 Service Delivering Duration 10 B 10 S 10 G hh:mm:ss 11 Service Delivery Unit 11 B 11 S 11 G service-spezifisch 12 Service Delivering Price 12 B 12 S 12 G € Per Service Level one set of 12 attribute values 5 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 6. Servicialisation – From Service Identifying to Service Billing Service Specifying – Service Value, Service Utility & Warranty Designation of the service No. Attribute name In ITIL V3, Service Value is paraphrased with 01 Service Consumer Benefits Service Utility 02 Service-specific functional Parameters Fitness for consumption 03 Service Delivery Point What the service consumers consumes 04 Service Consumer Count 05 Service Delivering Readiness Times 06 Service Consumer Support Times 07 Service Support Languages Service Warranty 08 Service Fulfilment Target Fitness for rendering 09 Service Impairment Duration How the service will be rendered 10 Service Delivering Duration 11 Service Delivery Unit 12 Service Delivering Price Coherent Designation: ICTilities – ICT-based Utility Services 6 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 7. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 01 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 01 Service Consumuer Benefits For each outbound e-mail copies of the original e-mail are each delivered to the Delivered e- 01.01 Delivering of e-mail copies e-mail addresses specified by the service consumer. mail copy Any outbound e-mail copy with an invalid e-mail address is directly bounced to 01.02 Bouncing invalid e-mail addresses Bounced e- the service consumer accompanied by an understandable explanation. mail delivery Any undeliverable copy of an outbound e-mail is directly bounced to the service errors 01.03 Bouncing undeliverable e-mail copies consumer accompanied by an understandable explanation. A copy of each particular outbound and inbound e-mail is stored in the service Retained e- 01.04 Retaining e-mail copies consumers central e-mailbox for maximum 90 days. mail copy A copy of each particular outbound and inbound e-mail can be completely and Restored e- 01.05 Restoring e-mail copies intactly restored for the next 14 days after corruption or erroneous deletion. mail copy All outbound and inbound e-mail copies are purged from viruses or any other 01.06 Protecting e-mail copies against malware malware. Protected e- mailbox 01.07 Protecting e-mailboxes against spam Inbound e-mail copies are protected against any spam Encrypted e- 01.08 Encrypting e-mail content none selectable selectable mail copy 7 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 8. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 02 - 04 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 02 Service-specific Functional Parameters Maximum allowable size per individual service consumer 02.01 200 500 1.000 MB for inbound and outbound e-mail copies Maximum allowable size per particular outbound or 02.02 10 12 15 MB inbound e-mail copy including file attachments Maximum allowable number of target addresses per e- 02.03 50 100 150 Number mail 02.04 Blocked file attachments Any executable file type, e.g. *.EXE, *.COM, *.VBS File format Software 02.05 Backend e-mail application software Microsoft/Exchange Server name 03 Service Delivery Point 03.01 Microsoft/Outlook locally installed X X X 03.02 Microsoft/Outlook via RPC over HTTPS & SSL X X Type of user Interface 03.03 Microsoft/Outlook Web Access via HTTPS & SSL X X 03.04 RIM/Blackberry Device X 04 Service Consumer Count 1 Number 8 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 9. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 05 - 07 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit 05 Service Delivering Readiness Times 05.01 Monday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.02 Tuesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.03 Wednesday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 hh:mm 05.04 Thursday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 CE(S)T 05.05 Friday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.06 Saturday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 05.07 Sunday & holiday 00:00 – 24:00 00:00 – 24:00 00:00 – 24:00 06 Service Consumer Support Times 06.01 Monday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.02 Tuesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.03 Wednesday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 hh:mm 06.04 Thursday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 CE(S)T 06.05 Friday 07:00 – 19:00 06:00 – 20:00 00:00 – 24:00 06.06 Saturday 07:00 – 15:00 06:00 – 17:00 00:00 – 24:00 06.07 Sunday & holiday Kein support 10:00 – 17:00 00:00 – 24:00 07 Service Support Languages 07.01 English X X X National 07.02 French X X X language 07.03 German X X X 9 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 10. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Attribute 08 - 12 Basic specfication for E-Mailing Service Attribute value for Service Level Data type No. Attribute name & short description Measurement Bronze Silver Gold unit Service Fulfilment Target Ratio of successfully rendered e-mailing services and 08 95 97 98 % triggered e-mailing services per service consumer covering all applicable benefits specified in attribute 01 Maximum Service Impairment Duration per Incident and 09 00:40 00:30 00:20 hh:mm Service Consumer Service Delivering Duration 10 Maximum period of time for rendering a triggered e-mailing 01:00 00:40 00:30 hh:mm service, i.e. the applicable benefits specified in attribute 01 Service Delivery Unit Complete set One copy each of the original e-mail delivered to the e-mailbox 11 Basic portion of service rendering to a triggering service of delivered e- of each addressee specified by the triggering service consumer consumer mail copies 12 Service Delivering Price Mandatory: Service Access Price per authorized service 12.01 5,00 7,50 10,00 € consumer per month Additional option 1: Flat rate-based 12.02 Fixed price per authorized service consumer per month 50,00 150,00 500,00 € for any consumed service volume Additional option 2: Volume-based 12.03 Staged fixed price per consumed service volume per tdb tdb tbd € service consumer per month Additional option 3: Unit-based 12..04 0,10 0,30 1,00 € Fixed price per consumed service delivery unit 10 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 11. Servicialisation – From Service Identifying to Service Billing Service Specifying – Example, E-Mailing Service & Illustration Delivering copy 1 Making copies Delivering copy 2 of the original E-Mail Delivering copy 3 11 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 12. Servicialisation – From Service Identifying to Service Billing Service Specification – Centre, Hub & Linchpin Service Identifying Service Consumer Service Specifying Service Customer Service Composing Service Orchestrating Service Service Bill Specification Service Catalogueing Service Committing Service Concerting Service Concept Service Billing 12 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 13. Servicialisation – Guiding Concept for reliable Service Delivering Servicialisation – Recap, Revision & Conclusion Service Identifying Service Consumer, Service Object, Benefits Service Consumer Benefits Service Specifying Service Quality 12 Standard Service Attributes Service Specification Service Composing Service Map & Service Screenplay Service Concept Service Supplier Operation Level Agreement Service Orchestrating & Service Supply Chain Underpinning Contract Service Catalogueing Service Specifications Service Catalogue Service Committing Service Level Specification Service Level Agreement Delivery Readiness On each & every trigger: Service Concerting & Delivery Capacity Service rendering Service Price Service Billing x Service Count Service Bill 13 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 14. Servicialisation – From Service Identifying to Service Billing Agenda – Contents & Chapters • Servicialisation – Coining, Deducing & Demarcating • Service Trilemma – Service Quality, Service Price & Service Cost Intro • Service Identifying – Service Consumer, Service Object & Benefits • Service Specifying – 12 Service Attributes, 3 Service Levels & 2 Pages • Service Composing – Service Specification, Service Map & Service Screenplay • Service Orchestrating – Service Concept, Service Supplier & Service Supply Chain • Service Catalogueing – Service Specification, Service Prices & Service Offering Centro • Service Committing – Service Catalogue, Service Specification & SLA • Service Concerting – Delivery Readiness, Delivery Capacity & Delivering • Service Billing – SLA, Service Delivery Price & Service Consumption • Service Delivery Maturity Model – Maturity Levels, Maturity Criteria & Steps • Discussion – Revisioning & Argumenting Extro • Appendix– Glossary & Sources 14 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 15. Servicialisation – From Service Identifying to Service Billing Glossary – Standard Service Attributes, Designation & Explanation No. Designation Explanation Benefits which are completely and closingly effectuated to the respective service 01 Service Consumer Benefits object on the dedicated trigger of an authorized Service Consumer Service-specific functional Parameters which describe the most important functional features , dimensions or 02 Parameters aspects of the servicescape or service output Physical location and/or logical interface which at an authorized service consumer can trigger a service. At the same location and/or interface the service-specific 03 Service Delivery Point benefits are rendered to the triggering service consumer; otherwise, there is signalled in an appropriate manner that service has been rendered. Number of service consumers who are registered and authorized for triggering 04 Service Consumer Count service Service Delivery Readiness Periods of the weekday when an authorized service consumer may trigger one of the 05 Times committed services which is rendered to him, then. Periods of the weekday when the service desk supports the authorized service Service Consumer Support 06 consumers with questions regarding the requesting & delivering, consuming & Times utilizing the committed services. 15 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 16. Servicialisation – From Service Identifying to Service Billing Glossary – Standard Service Attributes, Designation & Explanation No. Designation Explanation Languages which are applied for any communication with the authorized service 07 Service Support Languages consumers regarding the committed services and their delivery- Minimum target value for the ratio of services delivered according the committment 08 Service Fulfillment Target and triggered services per service consumer and reference period. Maximum allowable elapsing time between the first occurrence of a service Service Impairment impairment, i.e. service quality degradation, service delivery disruption or service 09 Duration denial, and the full resumption and complete execution of the service delivery to the content of the affected service consumer The promised and agreed maximum period of time for effectively rendering all 10 Service Delivering Duration service-specific benefits to the triggering service consumer at his currently chosen service delivery point. The basic portion of service-specific benefits which must be rendered explicitly to 11 Service Delivery Unit the triggering service consumer The amount of money the service customer has to pay for any Service Delivery Unit 12 Service Delivering Price as specified in attribute 11 which has been rendered to and consumed by an authorized service consumer 16 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 17. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation A set of benefits which is effectuated on the dedicated trigger of an authorized ICT-system based Business 01 service consumer in the course of a real time transaction by executing distinct Support Service (ICTBSS) functions of one or more service-relevant ICT-systems. Composite of ‚Service‘ and ‚Landscape‘; a servicescape comprises the organisational & processual, technical & ressourcal environment which from triggered services are 02 Servicescape rendered to the triggering service consumers s. http://en.wikipedia.org/wiki/Servicescape A Service Contribution is a self-contained set of benefits which from a higher level Service Contribution or service is aggregated in combination with other Service 03 Service Contribution Contributions. A Service Contribution may be constitutive and/or indispensable or facultative and/or optional. The Service Generation Cost are the cost which incur for rendering a particular & singular ICTBSS and/or service contribution (comparable to the piece cost in goods 04 Service Generation Cost fabrication). The Service Generation Cost are determined from the service delivery capacity of a particular servicescape and all the efforts which incur for procuring, installing, operating, keeping up and maintaining this servicescape. 17 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 18. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation In the first line, a Service Consumer is an employee in a business unit of an enterprise who triggers an ICTBSS for executing his upcoming business task by consuming & utilizing the service-specific benefits for this concern. 05 Service Consumer In the second line, a technical system that triggers a particular service contribution from another technical system is characterized as a Service Consumer, too, e.g. an e- mail server system that triggers a DNS service from the DNS system for receiving the valid IP address referred to a distinct host name. A Service Costumer commissions rendering services to a distinct group of authorized Service Consumers, e.g. a department head for the employees in his department. The Service Consumer is in funds of the respective service budget and 06 Service Customer he closes an SLA or service contract with the accountable Service Provider. The Service Consumer himself may be one of the authorized Service Consumers, as the case may be the only one. A Service Supplier is an internal or external organisational unit that is responsible for rendering specific service contributions. These service contributions are clearly, completely & concisely specified by means of the 12 standard service attributes and 07 Service Supplier bindingly committed in an OLA (Operational Level Agreement) to an internal Service Supplier and by means of an UC (Underpinning Contract) to an external Service Supplier. 18 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 19. Servicialisation – From Service Identifying to Service Billing Glossary – Service Terms, Designation & Explanation No. Designation Explanation The Service Life Cycle is the period of time starting with the explicit service trigger by an authorized Service Consumer up to the point in time when the service-specific 07 Service life cycle benefits are completely and closingly rendered explicitly to the triggering Service Consumer. This period of time is also designated as the effective service delivering duration. The service output is the result or the change of status of the respective service 08 Service Output object which is effectuated by rendering a triggered service. Well structured & unified, clear &’ concise as well as comprehensible & strainable description of a service with its required quality and the agreed price. The clear, 09 Service Specification complete & concise service specification comprises the 12 standard service attributes. Group and/or combination of internal & external service supplier which are 11 Service Supply Chain commissioned from the accountable service provider with rendering specific service contributions for higher level service contributions and/or ICTBSS. The in-house servuction depth comprises the primary, secondary, tertiary, … service contributions for a distinct target service which the accountable service provider 12 Service-Erbringungstiefe effectuates by his own. The deeper it is, the more service contributions the service provider effectuates himself, the higher it is, the more external service suppliers effectuate the required service contributions. 19 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 20. Servicialisation – From Service Identifying to Service Billing Sources – Topic, title & link No. Topic or title Source http://en.wikipedia.org/wiki/Service_(economics)#Service_characteristics http://busfac32.cob.calpoly.edu/presentations/Sharon_Dobson/Ch08.ppt 01 Service characteristics http://online.uis.edu/spring2002/bus322/lectures/chap01/sld040.html http://www.belkcollege.uncc.edu/mjkhouja/02%20Nature.ppt ‚ServQual Model‘ http://www.12manage.com/methods_zeithaml_servqual_de.html 02 f. Zeithaml, Parasuraman & Berry http://www.12manage.com/methods_zeithaml_servqual.html https://www.xing.com/net/pric412f8x/servicialisierung/service-511823/service-klarung-des- 03 Service term, definition fachbegriffs-29939479/ http://en.wikipedia.org/wiki/Service_(economics)#Service_definition https://www.xing.com/net/pric412f8x/servicialisierung/methoden-modelle- Service Specification by means of vorgehensweisen-verfahren-fur-service-erbringung-511853/service-spezifizierung-eindeutig- 04 the 12 standard service attributes vollstandig-konsistent-mit-den-12-standard-service-attributen-30342944/ http://en.wikipedia.org/wiki/Service_(economics)#Service_specification https://www.xing.com/net/pric412f8x/servicialisierung/nachrichtenzustell-services- Service Specification, 05 624096/service-spezifikation-e-mailing-services- example for E-Mailing-Service 37006903/37006903/?wsa=167921935.da2975#37006903 ITSM Pocket Book http://www.marketing-boerse.de/News/details/Neues-ITIL-Buch-beschaeftigt-sich-mit-der- 06 ‚IT-Service – Der Kern des Ganzen‘ IT-Service-Definition/1782 ISBN 3-9810977-2-6 http://shop.serview.de/product_info.php?cPath=21_34&products_id=36 20 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 21. Servicialisation – From Service Identifying to Service Billing Sources – Topic, title & link No. Topic or title Source Dienstleistungsmanagement – Der Lösungsansatz für die nachhaltige http://wissensnavigator.ch/documents/FachbeitragDienstleistungsmanagement2004120 07 Kundenbindung und 3.pdf Geschäftsentwicklung Konzeptpapier ‚Auf dem Weg zu einer http://www.ksri.kit.edu/Upload/Publications/92d75a33-9e07-473b-9091- 08 Service Science‘ von der Taskforce 7398a0557f0b.pdf Dienstleistungen Servuction Model – ‚Services 09 Marketing, Exam II, Lecture 6' http://info.cba.ksu.edu/andrus/Mktg546/Notes/EX2LEC6.ppt von Dr. David Andrus Presentation ‚An Introduction to Services Marketing‘ 10 http://www.aueb.gr/users/esaopa/courses/part2.pdf from Athens University of Economics and Business Articel ‚Breaking Free from Product 11 Marketing‘ http://www.jstor.org/pss/1250637# from G. Lynn shostack Book ‚Servuction‘ 12 http://openlibrary.org/books/OL19821054M/Servuction from Pierre Eiglier & Eric Langeard 21 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 22. Servicialisation – From Service Identifying to Service Billing Sources – Documents on http://www.SlideShare.Net Folder with presentations & documents concerning servicialisation http://www.slideshare.net/PaulGHz 22 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 23. Servicialisation – From Service Identifying to Service Billing Sources – XING group ‚Servicialisierung‘ Hauptforengruppen • Praxis der Service-Erbringung • Anwendungsfälle der Servicialisierung • Grundlagen der Service-Erbringung • Phasen der Servicialisierung – Von Service- Identifizierung bis Service-Fakturierung • Quellen & Stellen • Service-Terminologie • Servicialisierung und IT(IL) Service Management http://www.xing.com/group-55245.9a4768 23 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 24. Servicialisation – From Service Identifying to Service Billing Sources – Template Service Catalogue Inhaltsverzeichnis 1 Einführung 2 Service-Spezifizierung 3 Service-Angebot 4 Service-Spezifikation 5 Service-Kommissionierung 6 Service-Erbringung 7 Anhang http://www.institute4it.com/servicekatalog-17.html 24 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 25. Servicialisation – From Service Identifying to Service Billing Sources – Article ‚IT-Service-Verträge im Mittelstand‘ Inhaltsverzeichnis ISSN 1869-280X 1 Service-Begriff 2 Service-Spezifizierung 3 Service Levels 4 Service-Katalogisierung 5 Service-Kommissionierung 6 Tool-Unterstützung 7 Fazit 8 Ausblick http://www.rifam.de/smf.html 25 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro
  • 26. Servicialisation – From Service Identifying to Service Billing Sources – Pocket Book ‚IT-Service – Der Kern des Ganzen‘ Inhaltsverzeichnis ISBN 3-9810977-2-6 1 Vorwort 2 Einführung 3 Was ist ein IT-Service 4 IT-Produkt und IT-Service - ein komplementäres Paar 5 Produktionsmodell für IT-Services 6 Alltagsbeispiel eines Service: Taxi-Service 7 Herausforderungen und Lösungsansätze 8 Service-Produktion 9 Service-Engineering 10 Von Systems zum Service Management 11 Glossar Begriffsdefinitionen 12 Abkürzungsverzeichnis 13 Literatur- und Quellenverzeichnis http://shop.serview.de/product_info.php?cPath=21_34&products_id=36 26 Intro | Identifying | Specifying | Composing | Orchestrating | Catalogueing | Committing | Concerting | Billing | Extro