Session 5 comparison
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The document discusses a hotel mobile application that allows guests to book rooms, access maps and services, communicate with staff via messaging, and view information in multiple languages. It provides proximity information on local businesses, online check-in/out, room service ordering, and integrates with ICE devices in rooms and public areas. The application aims to improve the guest experience, drive satisfaction and loyalty through location-based services, and increase revenue via marketing analytics.
Session 5 comparison
- 1. - Proximity business informations (restaurants, leisures, stores etc..;) - Booking online - Room services etc… - Complete map (interest point available offline, touristic areas, famous places etc… - Online reception desk (no more line at the reception desk) - Instant message - Languages (8 languages available, no more misunderstanding) - Online chat (possibility to communicate with every single guest)
- 2. - ICE bedside - ICE mobile - ICE TV - ICE lobby - ICE web - ICE multi property Features: - Powerful integration - Security measures - Direct messaging - Full content management - Business intelligent - Built-in ticket management - Location based marketing
- 3. - Mobile concierge: Mobile booking, reviews, cross-selling - Drive guest satisfaction and increase customer loyalty: GPS guided tour, handy near by points, multi-language service available, work on and offline - Increase revenue: Marketing analytics, brand awareness
- 4. Comparison between them Similataries Differences front desk online They propose different but secondary's options (complete map, cross-selling , reviews…) Access to near-by-points Multi-languages translator Direct Messaging
- 5. How has mobile impacted travellers behaviours? - Guest book their rooms through mobile phone and not by the reservation department anymore - Less social interactions - Facilitate travel moves - No more barriers of language and cultural - Every guest from all over the world is treated the same way
- 6. We choose Why? - Interactive website - Available on all mobile devices, directly connected through geo-location - Easy to use (intuitive) - More complete: complete map, online chat etc… - Personalisation: add providers adapt itself to the specificities of the hotel - The most famous application