Session 5 Osnap Campaign Builder
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This document provides an overview and instructions for setting up social media profiles on Facebook and Twitter as part of a 10-week social network campaign building coaching series. It includes assignments to create a Facebook page, add content to generate conversations, and send feedback to the coach. For Twitter, it describes the basic features of the platform and provides directions for setting up an account, filling out the profile and preference settings, and developing initial tweets to spark engagement.
Session 5 Osnap Campaign Builder
- 1. Social Network Campaign Builder 10 Week Coaching Series Session 5
- 2. Game Plan Road Map to Success Your 10 Week Campaign Building Game Plan Intro - Positioning and Campaign Building Review and Build a Campaign Facebook Part 1 Facebook Part 2 Twitter Part 1 Twitter Part 2 LinkedIN Part 1 LinkedIN Part 2 Campaign Launch Monitoring for Success
- 3. ASSIGNMENT Create a Facebook Fan Page or work with Kurt on joining Company Page Invite Friends and Family to become Fans of the Page Ad content to the page that will illicit conversation Post 3 updates. One with a link in it. Send questions, comments and feedback to Kurt this week. We will be starting next week with a feedback session. Connect with Kurt kgoode1@comcast.net
- 4. Now is your time What questions do you have about the last four sessions? What questions do you have about your homework assignments? What comments to you have about the sessions so far? Any feedback on how the sessions have been presented?
- 5. What is Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.
- 6. Some uses for Twitter Post questions for quick answers and answer others’ questions to establish your credibility and expertise Create links to your Web site or blog Keep up on the buzz in your industry Network with like-minded people.
- 7. Twitter is about conversations Don’t just post what you are doing Don’t be “spammy” Reply to people Ask engaging questions Provide answers Create conversations
- 8. Answer the Question(s) "How can you be helpful?" "What's got your attention and why?" "What's interesting, or funny, of valuable that you can link to?" "What's cool?" "What's frustrating?"
- 9. Creating a Twitter Account www.Twitter.com
- 10. Creating a Twitter Account When creating your username, it is best to use your name (or some variation), not a company name. People like to connect with People.
- 11. Creating a Twitter Account You can load contacts from you Gmail, Yahoo or AOL account if you wish.
- 12. Creating a Twitter Account Twitter will recommend people/celebrities to you. You can skip this step as well.
- 13. Creating a Twitter Account Twitter then tells you to get started. But you should first create your profile and set some preferences.
- 14. Twitter Settings Twitter then tells you to get started. But you should first create your profile and set some preferences.
- 15. Twitter Settings Enter your business web page URL. Create an online bio. Very short, to the point and powerful. Enter your geographical location
- 16. Twitter with SMS Setting up your cell phone to send “tweets” is smart and productive.
- 17. Twitter Notifications Set the Notifications as follows
- 18. Twitter Picture One of the BIGGEST mistakes you can make on Twitter is not loading a photo.
- 19. Twitter Background Do NOT use any of Twitter’s standard backgrounds Now is the time to let your brand shine! There are free sites that will help you create a background: http://www.twitterbackgrounds.com
- 20. ASSIGNMENT Create a Twitter account Set all your preferences Add your photo Create and upload a branded Twitter background Develop (but do not send) 3 possible “Tweets” that will generate conversation and email to Kurt kgoode1@comcast.net Next Session: Monday, August 10 at 3:00 CST – Twitter Part 2