2. 2
Introduction
• The team will present a statement of philosophy. It may
include a team mission statement or other statement that
helps frame the week.
• The team will present a list of goals and objectives for the
week. These are your targets to accomplish. The team will
state how these goals and objectives relate to the 3 RKR goals.
• The remainder of this Management Plan will include the
strategies and actions that your team will undertake to
accomplish the goals and objectives.
• Goals and Objectives should be Specific, Measurable,
Achievable, Realistic, and Time-Bound.
3. 3
Objectives
To Be Successful You Will Need to
Have a Mission Statement and Set
Objectives for Your Project.
By the End of This Session You Will
Be Able to:
Create a Mission Statement
Set Objectives
4. 4
Mission Statement
A Mission Statement describes your unique
purpose during your management week. It
captures what qualities your team wants to
develop, accomplish, and contributions your
team wants to make.
5. 5
Mission Statement - Guide
A mission statement becomes a guide for your management
week, inspiring you to make decisions that will best help
you you reach your goals and fulfill your vision.
1. The Mission Statement should be narrow enough to give direction
and guidance to everyone in the business.
2. Large enough to allow the business to grow and realize its
potential.
3. Must be realistic, achievable, and brief.
4. And, it should capture the essence of an organization without
being so vague that it could apply to every other organization too.
6. 6
Sound Business Practice
Whether you have just launched a new
business, want to smooth out some bumps
within your existing organization, or want to
take your existing business/organization to
the next level, you need to implement sound
business practices. Publishing a Mission
Statement IS a Sound Business Practice.
7. 7
A Focused Team
Without a Mission Statement an organization will
flounder and pull in different directions.
Employees must be clear about business intent if
you want a team that's focused on the priorities.
This is another great example of where "more is less".
The more time that goes by without formally developing
and publishing the organizational Mission Statement, the
less likely one could focus and position their team to
achieve the desired next level of success.
8. 8
Positive Results
Some of the positives that can result from establishing a
Mission Statement are:
Greatly improved business focus
Everyone has the same corporate/organizational image
- no misunderstandings
Enhances the professional perception of your business
Fosters a team oriented environment
Enhances employee morale
Helps attract and retain the best people
9. 9
Where to Start?
Write down ideas for your mission
statement.
Describe how you want to manage/operate
[your management week]
Don’t worry if it is not perfect, this is just
your first draft.
10. 10
Helpful Sites
What should our mission statement say?
http://www.nonprofits.org/npofaq/03/21.ht
ml
Principles of Strategic Management
http://www.csuchico.edu/mgmt/strategy/module1/
How to Draft a Mission Statement
http://management.about.com/library/howto/ht_stmt.htm
Work Place Tool Box
http://www.workplacetoolbox.com/index.jsp
11. 11
What are objectives?
Objectives are statements of desired
outcomes or expectations
“Managing Without Objectives Is Like
Taking A Trip Without Knowing The
Destination”
13. 13
What Do Objectives Do?
Focus Attention
People, Money, Equipment
Justify Reasons for Orders
Provide a Planning Base
Give Direction
Provide Data
Indicate Problems
14. 14
FEATURES OF A GOOD
OBJECTIVE
CAN BE DONE
WRITTEN
CAN BE
UNDERSTOOD
SPECIFIC CURRENT FLEXIBLE
A GOOD OBJECTIVE
15. 15
Example (bad)
“The Restaurant Will
Receive Few
Complaints Next
Month.”
Unclear - How many is
few - not measurable
Interpreted differently
by different supervisors
A vague Goal
16. 16
Example (Good)
“The hotel will
achieve 85% room
occupancy in the next
quarter.”
Clear –
Measurable –
Attainable (?)
19. 19
How do you start setting
objectives?
Be Realistic
Sometimes resources are not available
Concentrate on what is important
Not all objectives have equal importance
Prioritize
20. 20
How do you start
setting objectives?
Ask relevant questions
You must know exactly what is to be
accomplished
How, When, Who & Why
Be results oriented
Be clear with your goals & communication
Know what exactly you want to achieve
21. 21
How do you start
setting objectives?
Assign responsibility
Give specific responsibility for assignment
areas
Fix time frames
Set deadlines for results to be achieved by
22. 22
How do you start
setting objectives?
Measure & Monitor
Evaluate & compare -
seek / give feedback -
revise plan if necessary -
develop future objectives
& plans
24. 24
Strategic Objectives
Long range objective planning
Deal with cost controls
Budgets,
Profitability
Market decisions
Made by top executives usually
26. 26
How do you start
setting objectives?
Qualitative objectives
- Relating to standards & quality (+/-)
- Hard to measure
Quantitative objectives
- Relating to production achievements
- Easier to measure
27. 27
Qualitative and quantitative
objectives again can split into:
Decision oriented objectives
If a decision is made to remedy a particular
problem - that will determine objectives
Routine objectives
Relate to everyday work operations – concerned
mainly with routine / repetitive jobs
28. 28
Qualitative and quantitative
objectives again can split into:
Creative objectives
Involve new ideas, applied in a creative or
flexible way to enhance productivity,
profitability or both
Personal objectives
Specific goals you seek to accomplish in your
own work
29. 29
Relate Objectives to RKR Goals
Goals of the Restaurant at Kellogg Ranch:
1. Exceed Guest Expectations
2. Provide Total Support to Your Staff
3. Manage the Business Professionally