Sfgc presentation
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The document summarizes the results of a listening experiment conducted by the San Francisco Girls Chorus from June 11, 2010 to study their social media presence and keywords. It found neutral mentions of keywords on blogs, radio, and partners' sites. Unauthorized videos and positive Facebook/YouTube engagement were uncovered. Reflections noted opportunities to improve Melanie's blog, do ticket giveaways, include more partners and levels of the Chorus School, and leverage partners' social media savvy for shared content.
Sfgc presentation
- 1. Listening Experiment San Francisco Girls Chorus Listening Experiment 06/11/10
- 2. Objective, Audience, and Integration with Marketing Goals Facebook Twitter Melanie’s blog Foursquare
- 3. Keywords San Francisco Girls Chorus SF Girls Chorus SF Girls Choir SFGC Susan McMane Keywords: San Francisco Girls Chorus SF Girls Chorus SF Girls Choir SFGC Susan McMane
- 6. Results: Neutral mentions Finding how word spreads Uncovered unauthorized video content through Social Mention
- 7. Results (continued): Mentions on blogs Radio web mentions
- 8. Results (continued) : Organizational partners mentioning SFGC in their social media Yelp, YouTube, and FB comments & likes.
- 9. If you were to do this all over again, what would you do differently? Melanie’s blog Ticket Giveaway
- 10. Big ah ha! Many links to follow Many organizational partners Glamorous content like wineries, auction items, etc. Video of larger Chorus School levels (III and IV)
- 11. The more social-media-savvy organizational partners, the better for SFGC social media content!