![1996 Matrimonial portal launched under the name of Sagaai.com
2002 Sagaai.com is renamed as Shaadi.com. ShaadiTimes is launched as a
wedding portal
2004 First Shaadi Centre opens in Mumbai
2006 People Group, the parent company of Shaadi.com, receives VC funding
2008 Shaadi.com expands its global footprint by opening offices in US and UK
2010 Shaadi.com ranked as the No. 1 matrimonial[7] brand in the "Most
Trusted Brands Survey" released by Brand Equity
2011 Shaadi.com voted as the Best Matrimonial Website in the 2011
About.com Readers' Choice Awards[8]
2012 Shaadi.com launches "Angry Brides," a Facebook game to create
awareness and showcase the company’s stand against dowry
2013 Only non agency to be awarded the Best Social Media Campaign –
Social Cause site at the Indian Digital Media Awards 2013](https://image.slidesharecdn.com/managementinformationsystem-150310092414-conversion-gate01/85/Shadi-com-12-320.jpg)
Shadi.com
- 2. About Created on: 1996 (18 years old) Created by: Anupam Mittal Audience Appeal: Global Tagline: Find love arranged by Shaadi.com Market share: 35% ISO 9000:2001 Certification
- 3. Global reach Self-operative and easy Filter registration differentportalsfor differentlanguages Virtual meetings
- 4. Objectives
- 5. Business Goals 1. Provide people with a superior matchmaking experience 2. Display more relevant matches 3. Consumer Satisfaction
- 6. Consumer Expectation To meet compatible people Caste preferences Appearance based preferences Income/job preferences Habits/hobbies Have their information kept private To get reliable information Time saving and efficient
- 7. Verified Profiles, Assured Contacts Region specific portals Mobile Alerts in the online matrimony space. expert help for writing about me, Daily 5 recommendations, Shaadi blog which talks about love stories, relationship advices etc. Personalized Services: SelectShaadi.com Services Offered
- 8. Wedding planning Shaadicentre.Com, Network of more than 100 marriage bureaus across India Well trained team of relationship advisors Pioneered by the founders of shaadi.Com, The world's largest and most respected internet marriage facilitating site . Customer touch points -website, live chat(online), mobile app, facebook, twitter, google+ Services Offered
- 9. STRATEGIES Professional, Simple and Direct Communication Personalized Services: SelectShaadi Occasion Marketing Geographic Segmentation Marketing activities integrated with Media and Entertainment Industry. Integrated with print media Hindustan Times Matrimony Offline Shaadi Centers
- 10. Key Differentiator: Very clean interface, no advertisements, very effective search Ads execution: Fun and enjoyment Ads based on real life examples Key message: Helping today's youth in making the right decision in marriage Reason to believe: Ad presentation synchronizes with the youth mind set STRATEGIES
- 12. 1996 Matrimonial portal launched under the name of Sagaai.com 2002 Sagaai.com is renamed as Shaadi.com. ShaadiTimes is launched as a wedding portal 2004 First Shaadi Centre opens in Mumbai 2006 People Group, the parent company of Shaadi.com, receives VC funding 2008 Shaadi.com expands its global footprint by opening offices in US and UK 2010 Shaadi.com ranked as the No. 1 matrimonial[7] brand in the "Most Trusted Brands Survey" released by Brand Equity 2011 Shaadi.com voted as the Best Matrimonial Website in the 2011 About.com Readers' Choice Awards[8] 2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry 2013 Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013
- 14. Revenue generated in 2012- 13 179 us dollars
- 16. Won Silver in Indian Digital Marketing Awards 'Best Use of Social Media in Marketing Award' at The 12th Indira Awards won the India Digital Award for Best Use of Internet for Social & Economic Development. Shaadi.com's Angry Brides campaign has won a Bronze at the 2012 Internationalist Awards for Innovative Digital Marketing Solutions
- 17. Shaadi 35 % Jeevansathi 20 % Bharat matrimony 40% Others 5%
- 19. BRAND NAME Bharat matrimony Jeevansathi Shaadi TAGLINE For happy marriages We match better The World's Largest Matrimonial Service AUDIENCE APPEAL Global Global Global BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for technology together and privacy the user TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families. liberal families TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct Direct TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and customization security of their customers
- 20. Popularity - Internationally and amidst NRI’s
- 21. Ranking Google PageRank - Higher the better - Shaadi/SimplyMarry Alexa Rank - Lesser the better - JeevanSaathi Compete Rank - The lesser the better - Shaadi Quantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links, the better for a site
- 22. Traffic Number of people visit sites Criteria & Change Shaadi BM Jeevansathi SimplyMarry People 695,190 34,824 31,339 21,782 Average stay (Average no. of min, on the site per visit) Avg Stay 6:31 5:23 2:19 4:14 According to Ranking.com Shaadi.com – 477 JeevanSathi.com – 1317 BharatMatrimony – 2215 SimplyMarry - 11701 (The lesser the rank - the better of course) Source : Compete.com
- 23. Price Comparison Duration Shaadi.co m JeevanSathi.co m BharatMatrimony.c om SimplyMarry.co m 3 months 1595 1350 – 1900 1590 – 2290 500 6 months 2655 1900- 2750 2690 – 3890 1000 9 months - - 3440 - 4990 - 12 months 4250 4100 - 2500 - 3500 Note: All figures mentioned are in Indian Rupees (INR)
- 24. People Count-Monthly Well Shaadi seems to be the clear winner
- 25. Advantages of shaadi.com Millions of Members Strict Profile Screening Systems Search Technology Security & Privacy Controls Communicat e Effectively “shaadi.com ” on the move Premium Membership
- 26. Thank you