Shape the Culture, Build for Future
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The document discusses how Apple has become the world's most valuable brand through its strong culture. It outlines Apple's strategy, execution, and culture. Apple focuses on simplicity, stylish design, innovation, and creating a fan/customer for life. The entire company is aligned behind a common vision and goals. Tim Cook emphasizes that Apple's core values of focusing on great products and innovation are deeply embedded in the company. The document argues that culture is more important than strategy, as culture is self-sustaining and shapes how a strategy is executed. It states the right culture should be people-centered, future-oriented, and inspire/enable employees. Key ways to shape culture are starting with leadership, structure, aligning systems
Shape the Culture, Build for Future
- 1. Lu Hong 9 January 2014
- 2. • Why culture is key • What culture is the right culture • How to shape the culture Topic
- 3. What does a successful company looks like?
- 5. Let’s take a look at Apple
- 6. The world’s most valuable brand Source: forbes.com
- 7. The most profitable company 8.5 42.138.5 182.8 Fourth fiscal quarter of 2014 Full fiscal year Profit Revenue ($ Billion) Source: Apple.Inc
- 8. The best-selling product 3.7M January 2008 50M April 2010 108M March 2011 500M June 2014 Source: About tech.com ($ Million)
- 9. The best-selling product 500M June 2014 Source: About tech.com
- 10. Strategy • Simplicity • Stylish design • Cool lifestyle • Feel good • Feel part of something • Exciting innovation • Aspirational brand • Art + science • It just works • Fan/Customer for life Product Source: SlideShare, How Apple Turns its Company Culture into Profit
- 11. Execution “Executing like crazy” Product & Customer Experience -Tim Cook
- 12. Revenue Growth= Execution Buy +TellTheir Friends + Buy Again Source: SlideShare, How Apple Turns its Company Culture into Profit
- 13. • Entire company aligned behind common vision, values, purpose and goals • Teams work together for the good of the customer • Employee take ownership and responsibility for their actions – just like business owners • Motivation, morale and engagement is high • Strong communication and collaboration • Deliver a world class customer experience • Foster innovation, creativity and entrepreneurialism Culture Source: SlideShare, How Apple Turns its Company Culture into Profit
- 14. “ We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.” - Tim Cook, Acting Apple CEO,January 2009
- 15. Strategy People
- 16. CultureTrumps Strategy Source: Consultants Mind, Why culture trumps strategy
- 18. Magic power of culture • Culture is air with oxygen, creating energy • Culture is water with mineral, rich, healthy and tasty • Culture is Intellectual Property and can not be copied • Culture is self sustaining and long-term effect
- 19. Broken is hard to fix culture
- 23. Strategy defines the culture you need to achieve strategy Align with strategy
- 24. Effective mobilization addresses strategy and culture, together as one It combines the structure and direction of top- down strategy with the pragmatism and wisdom of bottom-up insight.This feedback loop reduces the resistance to change and the proactive participation allows the strategy to be rapidly and efficiently implemented ExecutionEnable Empower Inspire
- 25. People-centered • Customer • Employees • All stakeholders
- 26. Future-oriented • Has a flexible work environment • Can customize work • Shares information • Uses new ways to communicate and collaborate • Can become a leader • Shifts from knowledge worker to learning working • Learns and teaches at will 1. Jacob Morgan, The Future of Work 7 principles of future employees1
- 27. Future-oriented In 2020 40% of workforce will be contingent in US1 of workforce will be contingent globally2 50% In 2030 Contingent worker composition in future 1. Intuit 2020 report 2. 2012 Economic Intelligence Unit Study
- 28. What culture is the right culture? Align with strategy Future-oriented Inspire, enable and empower the execution People-centered
- 30. 1. Start at the top “Maybe an analogy is , if you think of the employees and culture as plants growing, I’m not trying to be the biggest plant for them to aspire to . I’m more trying to architect the greenhouse where they can all flourish and grow.” -Tony Hsieh, CEO of Zappos
- 31. 2. Structure tells everything Picture: Dave Gray, Thomas Vander Wal, The Connected Company
- 33. Communicate! Communicate! 4. 70,000 Employees in total Picture: SlideShare, How Apple Turns its Company Culture into Profit
- 34. • Start at the top • Structure tells everything • System & Process alignment • Communicate How to shape the culture?
- 35. Culture is the soul of the company