Shareable
0 likes634 views
The document outlines a communication strategy that includes organizing a website, conducting webinars, and utilizing social media effectively. It highlights the importance of adapting to social media as a disruptive force and discusses various tools for content curation and creation. Additionally, it emphasizes monitoring engagement and provides specific formulas for maximizing impact on platforms like Facebook and Twitter.
Shareable
- 2. Agenda Communication Strategy Website Organization Webinars Social Media
- 4. Website Problems Reorganization
- 5. Webinars PROS CONS • Save Money • Networking • Save Time • Outcomes • Instant Recording • Vacation for Some • Free Tools Exist • Tracking Attendees – Anymeeting.com
- 6. Social Media “Social media is one of the most disruptive forces that industry (as well as churches) has faced since the advent of the Internet – as every business (and ministry) has to adapt and accept its role and responsibility of being a media company.”
- 7. Steps Forward SWOT Analysis
- 8. Steps Forward POST Method
- 9. Curation vs Creation
- 10. Curation TOOLS SOURCES • Pinterest • Trusted Blogs • Blogs • FB Lists • Online Magazine • Twitter Activity • Storify • Social Mention • Google Alerts • Pinterest • Etc. Etc. Etc.
- 11. Creation TOOLS SOURCES • Wordpress • News Outlets • Drupal • FAQs • Tumblr • “How-Tos” • Blogger • “Guide to”
- 12. Shareable Key Terms Curated/Created Promoted Found Shared Engaged
- 13. Content Strategy
- 14. Monitor & Engage
- 16. 7:1
- 17. Facebook Formula Add Photo + Commentary + Full Hyperlink http://justinwise.net
- 18. Facebook Formula
- 19. Twitter Formula Commentary on Link -> Headline or Title -> Actual Hyperlink “Worth the read –> 10 mistakes everyone makes working from home » http://j.mp/JqXSuX” http://justinwise.net
- 20. The Dog vs The Car
- 21. The Opportunity Experiment – What is no one else doing? – What knowledge gaps exist? “To create anything new requires a passionate belief that there is a better way”
- 22. Q&A