Shared interest graph
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Google+ aims to enhance the connection between social and information networks by creating an 'interest graph' that maps user interests through social interactions. Unlike competing with Facebook for a social graph, Google+ focuses on using social relations to optimize information retrieval and content relevance. The platform is designed primarily for content curation, positioning itself as a space for 'information networkers' to share interests with like-minded users.
Shared interest graph
- 1. What is Google+? (really.) Gideon Rosenblatt March 5, 2012
- 2. Networks: They connect us to lots of things, including information & people. 2
- 3. Information Networks The web is an information network connected by web links. 3
- 4. Social Networks A community is a social network connected by relationships. 4
- 5. These guys used our web links to make it easier to use our information networks. 5
- 6. These guys used our relationships to make it easier to use our social networks. 6
- 7. Then these guys came along and made it easier to connect with people we didn’t know. 7
- 8. And our social networks subtly changed. They were no longer just connections with friends... 8
- 9. And that led to people using social networks to connect information networks. We became “information networkers.” 9
- 10. To fulfill its mission, Google needed a social network to help information to organize the world’s networkers organize information information networks. and make it And so, a universally new accessible and social useful. network was born. 10
- 11. Plot a network with dots and lines like this, and it’s called a network “graph.” 11
- 12. Map me to the things I’m interested in, and it’s called my “interest graph.” Gideon Rosenblatt 12
- 13. Guess who has a really good understanding of your interest graph... 13
- 14. 14
- 15. You see, Google+ isn’t competing with Facebook to build the world’s best “social graph.” / = It’s using the social graph to build the world’s best interest graph. 15
- 16. Let’s take a quick look at how that interest graph connects people... 16
- 17. Let’s connect the dots, with an example. 17
- 18. Drew writes about Fran curates information Dalmatians. on Dalmatians. Drew, Fran and Alex Alex loves to read all have an interest in about Dalmatians. “Dalmatians.” 18
- 19. They express their interest in Dalmatians by: Searching for information on “Dalmatians” Likes and Plus Ones on Dalmatian articles Sharing articles about Dalmatians 19
- 20. These interactions improve the Interest Graph... So search engines give us better results... ...publishers give us more relevant content... 20
- 21. ... and both get more advertising dollars. 21
- 22. When you include the flow of social interactions, the interest graph also shows influence. Influence 22
- 23. Drew writes. Fran curates. Writers and Alex reads. information curators strongly influence readers. 23
- 24. The “Influence Graph” Map the flow of content through our social connections, and you find the “influence graph.” 24
- 25. Writers and curators are extremely valuable to search engines (and advertisers) because of the fanout effect of their influence on a social network. 25
- 26. is building a whole business around the influence graph. But Google is paying close attention to the influence graph too. 26
- 27. Look at that influence map again to see what Google’s really doing. Content Curator Content Content Consumer Producer Influence 27
- 28. Content producers already benefit from Google’s attention. Sear ch E ngin eM arke ting ization O ptim h En gine Searc th or A u e l= R 28
- 29. Content consumers already use Google to consume lots of information. 29
- 30. But what about these guys? Content Curator Content Content Consumer Producer 30
- 31. Sure, you can produce and consume content on Google+. But Google+ is really built for content curation. 31
- 32. In other words, Google+ is for “Information Networkers.” 32
- 33. It’s part It’s part interest social graph. graph. 33
- 34. Or perhaps we should call it what it really is: our “Shared Interest Graph.” 34
- 35. A service for sharing our interests with those who share our interests. 35
- 36. Image Credits: Spider web: http://www.flickr.com/photos/werkman/ Friends: http://www.flickr.com/photos/timcaynes/ White board http://www.flickr.com/photos/mc_sensei/ Stone tablet: http://www.flickr.com/photos/vagabondvince/ Screen viewing: http://www.flickr.com/photos/xixidu/ Word face: http://www.flickr.com/photos/freeflyer09/5104803562/ Dalmatian: http://www.flickr.com/photos/halften/ Magnifying glass & book: http://www.flickr.com/photos/jakebouma/3345296623/ Magnifying glass & money: http://www.flickr.com/photos/59937401@N07/5858011914/ Keyboard: http://www.flickr.com/photos/anonymouscollective/ Typesetting: http://www.flickr.com/photos/thomashawk/172495285/ Operators: http://www.flickr.com/photos/ironrodart/4154904299/ Scale: http://www.flickr.com/photos/sepehrehsani/ 36