SharePoint Adoption Solutions with Gamification

Editor's Notes

• #5: Race car graphic? Steaming car broken down, frusterated.
• #6: Race car graphic?Toy car or tinker toy car. Remove the last line of text. We do think SharePoint was the right choice… they just need help.
• #7: Top 3 reasons All these are valid pointsThe wording could be simplified to make it more punchy. I think it may be better to say TOP 3 Reasons for why we’re Stalled.Lack of ExpertiseLack of Cohesive Vision & StrategyPoor Adoption (3&4 are similar)
• #8: How many expected to have business drive it? Did you not expect to hand it over to business. Multiple businesses.“Struggling to get business involvement and ownership” Who RUNS it sounds like an IT function. This may not be a strong enough argument.
• #9: AIIM – Association for Information and Image ManagementForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boatsForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boats
• #21: Workflow behaviors “create/edit” can consume string metadata e.g.Create document in “marketing” section can be a different behavior from Create document in “sales” section
• #22: The blue box above is not locked. Click to resize based on your header.
• #23: The blue box above is not locked. Click to resize based on your header.
• #24: The blue box above is not locked. Click to resize based on your header.
• #25: The blue box above is not locked. Click to resize based on your header.
• #28: It’s very easy to take an experience and immediately starting adding points and badges to behaviors you want to drive your users to do…
• #29: but tacking on game mechanics does not create a more compelling experience in which your users will want to engage – you might have initial lift in activity but eventually your users will lose interest. Given the immaturity of the market, there are a lot of misguided attempts to gamify websites. And this is why Gartner came up with the prediction that 80% of gamified applications will fail next year. Now our goal is to prevent this from happening…so how do we do this?Gartner projects … and this is true..now we hope it’s not 80% and I’m here to prevent this from happening…but I do see a lot of companies adding points and leaderboards to an experience and calling it gamification. Game mechanics cannot just be tacked on to the experience – it’s a tacky gimmick that users eventually see through. Game mechanics have to have meaning for your end user. The points and badges have to represent something larger.
• #30: You have to put yourselves into the shoes of your end user. Gamification will do nothing to improve engagement if it does not resonate with your audience. You absolutely have to know what motivates your audience to act. Build personas of your audience – what are their pain points? How can game mechanics improve the experience? What is it that they want?
• #31: Structure – there is order – you have clear direction and purpose. These motivations carry different weight depending on the specific audience and use case.
• #32: Reframe game mechanics to motivation mechanics. Instead of points and badges – think recognition and positive feedback. Instead of Levels – think of personal growth and progess. Instead of leaderboards – think of how to surface social reputation and status of each user among the community.
• #33: Sharepoint has various use cases – and for each use case – you have to think about the primary motivator for behavior. For collaboration, being socially valued is the number one motivation. So rewards need to focus on recognizing quality content contributions. Not just sharing content to earn points, but sharing content that is deemed valuable to the community. We do this by designing for when content receives a thumbs up or positive rating from peers, then the contributor earns more credit. This is a current use case we have with one of the nation’s largest oil companies whose employees are widely distributed across the globe. The goal is to better connect these employees and encourage them to share best practices and collaborate on problems encountered in the field.
• #34: I am also working with a multinational Fortune 500 technology corporation where Sharepoint is leveraged to deliver and manage employee learning videos. The business objective is to keep sales and marketing up to date on product knowledge. Game mechanics are used tomeasure progress towards long-term goals in areas of knowledge specialization. As employees complete more learning modules – it is reflected in their knowledge IQ which is surfaced on their profile as well as publicly to peers through an activity stream like the one shown here. Certain IQ thresholds enable sales and marketing employees to earn tangible rewards through employee perks program.
• #35: So game mechanics need to appeal to the Individual’s need for quantifiable progress – how much have they completed of the compliance training and how much more do they have to do? When it comes to compliance training – there is little intrinsic motivation for employees to engage. They want to just get it done and over with because it’s required for everyone and because it is boring. Here, learning is seen as more of a chore rather than personal growth. Compliance is all about completion –
• #36: We visualize this through mission progress where missions break down the steps of the compliance training to give a sense of progress along the way. Missions can also include a progress bar – not shown here – but sets expectations for how long compliance training will take before completed.In general, Sharepoint for a large global organization can become a black hole if content is not managed properly. Don’t just think of rewards as badges that appear as a result of activity – rewards can also guide activity. Missions like the one you see here can drive a sequence of behaviors. In Badgeville, missions can be tailored to surface the most relevant content based on the type of user role. So for Molly to earn the status as a document rockstar within her line of business, she needs to complete the following activities. And these requirements may differ per line of business.