Shashwat Srivastava_CV
- 1. Shashwat Srivastava Phone: +91-7022281738 • Email: shashwatsri03@gmail.com • DOB: 26th Jun, 1993 Work Experience Mu Sigma Business Solutions Pvt. Ltd, Bangalore (August’14 to Present) Decision Scientist : August’14 to Present Mu Sigma is a leading provider of Big Data andanalytics solutions for Fortune 500 organizations. Through my time here, I have been working with one of the world’s largest biopharmaceuticalfirm andassisting their Marketing Analytics and Business Insights subgroupin understanding the business landscape andidentifying key opportunity areas to grow their business I closely work with the sales team which revolves around identifying key sales targets and devising strategies to effectively target them Key Projects Hospital Opportunity Analysis (SAS, Excel) Our client felt that the sales and market share from hospitals didn’t justify the investment currently in play and hence there was an opportunity for the business to grow We identified such hospitals and the opportunity within them keeping in mind a multitude of factors like sales, marketing investment, modus operandi of the hospital, market scenario in the hospital We then usedexisting marketing mix outputs to suggest howto tapthis opportunity by optimally spending on different marketing channels The sales team implementedour suggestions in four of their districts and found that sales in these districts went up by 10% as compared to last year and against other districts Target Identification (SAS, Excel) Our client’s drug got approvedfor a therapeutic area for which she wantedto identify potentialtargets We suggesteda list of targets considering multiple factors like patient count, claims count, area of expertise, writing pattern for other drugs, years of experience, college of graduation, their referralnetwork Effectiveness of Ambassador Program (Test andControl, SAS, Excel) We foundout the effectiveness of our client’s flagshipmarketing program using Test andControltechnique The program hadbeen running since 2013 andhence the controlselection was done on time aligneddata For controlselection – the categoricalvariables were kept same while for continuous variables we usedcorrelation matching andDickey Fuller test The lift due to the campaign was calculatedby double differencing Creation of a data mart(Teradata, SAS, Excel) Createdviews on existing tables in our client’s Teradata production environment The creation of these views reduceda lot of manualwork done by the client’s ITteam andwere usedby almost allthe dashboardrefresh teams in the client’s environment
- 2. Technical Skills Business Knowledge: Physician andAccount leveltargeting, IMS Data Sources, Formularymanagement Tools & Techniques: SAS, Excel, SQL, R, Excel, Teradata, Test andControlAnalysis Other Tools: AutoCAD, STAADPro Managerial Skills: Client Communication, Presentation Skills, CriticalThinking, Brainstorming Academic Qualifications 2014 B.Tech (Civil Engineering) MNNIT, Allahabad 76.80% 2010 ISC (XII Board) Spring Dale College, Lucknow 90.50% 2008 ICSE(X Board) Spring Dale College, Lucknow 93.50% Extracurricular Activities & Achievements Taught & mentoredfresh analysts at MuSigma with focus on business andtechnology Student placementco-ordinator for MNNIT Marketing Co-ordinator for 2012 and2013 for AVISHKAR and CULRAV, the technicalandculturalfests of MNNIT respectively Active participation in college levelevents of English Literature Hobbies : Playing Guitar, Watching Footballmatches Declaration: I herebydeclare that allthe above information is true according to my knowledge andconcern. Station: Bangalore Date: 4th June, 2016 SHASHWAT SRIVASTAVA