Shift: Tips for Non-Profits to easily understand and use social media networking sites
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This document discusses how organizations can move the focus of their marketing efforts from traditional physical campaigns to digital strategies using web and mobile technologies. It emphasizes how social media allows for two-way communication between organizations and communities to have an interactive dialogue. Some key tips provided include being authentic rather than corporate, openly sharing frequent informal updates, and humanizing your organization through social media engagement.
Shift: Tips for Non-Profits to easily understand and use social media networking sites
- 1. Moving the focus of physical marketing campaigns on to web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals.
- 2. WHICH IS A FANCY WAY OF SAYING. . .
- 4. Social Media can help with . . .
- 6. SET UP ALL YOUR SOC IAL MEDIA ACCOUNT S?
- 7. Tired from all that work? Think you’re finished?
- 8. NOPE NOPE Keep Going
- 9. You have a seat at the table. . . now you have to talk.
- 10. Why?
- 11. lieve that PERSONAL 90% o f people be NS are a RECOMM ENDATIO urce of in formation t ru stworthy so
- 14. “We don't have a choice on whether we do social media, the question is how well we do it.” Erik Qualman Author, Socialnomics: How Social Media Transforms the Way We Live and Do Business
- 15. By the numbers: Facebook would be #1. CHINA the 3rd largest nation in the world #2. INDIA
- 16. By the numbers: In the next 24 hours, 300 million People will TWEET 64 million times. 70 Tweet
- 17. By the numbers: 60 hours of video are uploaded every minute Over 3 billion hours of video are watched each month on YouTube
- 18. 59% Female Users 33% are 45 and older 55% mobile users 57% Female Users 46% are 45 and older 50% mobile users 50% Female Users 49% are 45 and older 13% mobile users
- 20. WHO RUNS THE WO RLD . . .
- 21. 93% of customers EXPECT businesses to be active on social media sites
- 22. 85% of social media users think that a business SHOULD go further than just having a presence on sites but should interact with them
- 23. 51% of respondents purchase more from those companies or brands they LIKE or FOLLOW.
- 24. 24% of customers made a purchase DIRECTLY as a result of something they saw posted on a social network
- 25. verw helm ed? O
- 27. B RING it B ACK D OWN 5 Ways Social Media Can Help Non-Profits
- 28. 1. Be Authentic – Not Corporate
- 29. 2. Open to Frequent, Informal Updates
- 32. 5. Humanizing
- 34. Dip your toes in . . . With a strategy
- 35. Investigate
- 36. Participate
- 37. Implement
- 38. Intelligence
- 39. Schedule
- 41. A network based on continuous status updates, best used with photos or links back to website
- 43. Tips for Twitter Follow members of your “ecosystem” – key supporters/ detractors, vendors, community groups, politicians Follow people you’d LIKE to know Use Hashtags!!! Promote yourself with broad meaning # Use popular # for yourself Join in on conversations using #
- 44. Tips for Twitter • Custom Background – ALWAYS • Monitor citywide # for information • Reply – ALWAYS • Recruit for volunteers • Monitor your organization’s name • Organize a Tweetup • Share pictures – ALWAYS when able
- 45. A network based on businesses or professional people connecting and conversing with individuals of similar careers, ideas or interests
- 46. Getting Closer to Your Colleagues
- 47. Tips for Linkedin • Join groups that match your ideals • Start and Contribute to discussions in groups • Add connections for your professional Rolodex
- 48. A network based on long term relationship building, with status updates, photos, links, and groups
- 49. Taking the First Step with Facebook
- 55. Newsfeed
- 56. Notifications
- 57. Notifications
- 58. Notifications
- 59. Newsfeed
- 60. Favorites
- 61. Apps
- 62. Groups
- 63. Pages
- 64. Search
- 65. Status
- 66. Newsfeed
- 67. Newsfeed
- 68. Personal Wall
- 69. Newsfeed
- 70. Personal Wall
- 71. Cover
- 72. Icon/Image
- 73. Brief About
- 74. Statistics
- 75. Archive/ Edit
- 76. Sponsored
- 77. Status
- 79. Sites Not Covered Here
- 80. verw helm ed? O
- 81. EXTRA TIPS Get creative with avatars (Banners, Covers, Backgrounds) Rotate landing pages (They act like a flyer for your business) Create a ‘CAUSE’ for your organization Add your blog feed via ‘NOTES’ Post questions, tell the fans HOW they are helping Ask fans to upload pictures for your cause Use Facebook Insights Ask fans to upload videos to your youtube account Use “Share This” widget – Slide 30
- 82. ow to Kn G o od Twitterholic.com – Free site that shows the top 50 tweeters in your city Search.twitter.com – Free site that allows you to search any term Twapperkeeper.com – Archives your Tweets Act.ly. – Helps with starting petitions Twitpic.com – Free site that allows you to post photos to Twitter Bit.ly. – Free site that shortens URLs for social media use Twitalyzer.com – Google Analytics with Twitter visitors Hootsuite – Free app that keeps all your social media sites in one place Timely.is – Free site that allows you to schedule your tweets Google Alerts – Free app that allows you to monitor strategic terms relating to your cause, organization, brand, company, etc.
- 83. Presented By: elissa R alph M 205.213. 7014 1@gmail.com meliss acarol3
Editor's Notes
- #6: It’s not about the tools & technology. . . but rather about the CONVERSATIONS.