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Shine.com Twitter Campaign

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The document summarizes a Twitter contest campaign called #YaarTuGodHai run by Shine.com on June 10-11, 2013. The campaign aimed to create awareness of the contest and TVC launch using the hashtag #YaarTuGodHai. On June 10th, tweets were posted to build anticipation for the contest. The contest then launched on June 11th, asking users to share scenarios where they would say their friend is their god. The 11-hour contest saw excellent response and virality. #YaarTuGodHai trended in India as the number 1 trend and worldwide within 15 and 30 minutes of launching.

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Shine.com campaign #YaarTuGodHai
#YaarTuGodHai- build anticipation for twitter contest (June 10, 2013) #YaarTuGodHai- twitter contest (11 June, 2013) Shine.com campaign on June 11, 2013
Shine.com Campaign Agency: Webitude Twitter Handle: @Shinedotcom Hashtag: #YaarTuGodHai #YaarTuGodHai (Pre-launch and launch) Twitter Contest:  To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.  Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.  We were asking the users various scenarios where there would say there friends YaarTuGodHai.  We also seeded Tweets on how friends can also get you a job through Shinedotcom.  The contest was live for 11 hours, from 11am to 10pm.  #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.  We started getting excellent response and virality as soon as we started the contest.
Contest Teaser on Pre-launch Day Kickoff Post Guiding the Contestants Winner Announcements Winner Tweets ReTweets Shine.com Campaign
Launch Day Contest Result #YaarTuGodHai
Shine.com Twitter Campaign
Snapshot of #YaarTuGodHaiTrending World Trend # 4 India Trend # 1  #YaarTuGodHai started trending in India and Worldwide within 15 and 30 minutes of its launch respectively
Like/Follow Shine.com on: Facebook: https://www.facebook.com/shinedotcom Twitter: https://twitter.com/shinedotcom
THANK YOU

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Shine.com Twitter Campaign

  • 2. #YaarTuGodHai- build anticipation for twitter contest (June 10, 2013) #YaarTuGodHai- twitter contest (11 June, 2013) Shine.com campaign on June 11, 2013
  • 3. Shine.com Campaign Agency: Webitude Twitter Handle: @Shinedotcom Hashtag: #YaarTuGodHai #YaarTuGodHai (Pre-launch and launch) Twitter Contest:  To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.  Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.  We were asking the users various scenarios where there would say there friends YaarTuGodHai.  We also seeded Tweets on how friends can also get you a job through Shinedotcom.  The contest was live for 11 hours, from 11am to 10pm.  #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.  We started getting excellent response and virality as soon as we started the contest.
  • 4. Contest Teaser on Pre-launch Day Kickoff Post Guiding the Contestants Winner Announcements Winner Tweets ReTweets Shine.com Campaign
  • 5. Launch Day Contest Result #YaarTuGodHai
  • 7. Snapshot of #YaarTuGodHaiTrending World Trend # 4 India Trend # 1  #YaarTuGodHai started trending in India and Worldwide within 15 and 30 minutes of its launch respectively
  • 8. Like/Follow Shine.com on: Facebook: https://www.facebook.com/shinedotcom Twitter: https://twitter.com/shinedotcom