The document discusses trends in social media. It notes that social media jobs are expanding to include roles like social media strategist and community manager. New social platforms like Google+ and Twitter are rising while people increasingly access social media on mobile devices. It also discusses how search and social media are integrating, with Google giving more weight to social media updates. Finally, it provides statistics on usage of Facebook, Twitter, and YouTube, such as Facebook having over 1 billion monthly active users and YouTube serving over 4 billion video views per day.