Native vs display advertising
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The document discusses the decline of display advertising due to issues like ad blocking, low click-through rates, and user annoyance, while highlighting the benefits of native advertising. Native ads that seamlessly integrate with their platforms see significantly higher engagement and conversion rates compared to traditional display ads. The conclusion advocates for a shift towards native marketing strategies to improve ad effectiveness and user experience.
Native vs display advertising
- 1. Why Native Is Taking over Display Advertising?
- 2. Topics covered in this deck Display Advertising Native Advertising Examples of Display Advertising Native Advertising facts Examples of Native advertising Display Advertising facts Conclusion
- 3. Introduction To Display Advertising Display advertising is the oldest form of advertising on the web The biggest source of income for a large number of online publishers. Forms • Banner ads • Online videos • Interstitials • Rich media and more. Display advertising relies on elements such as images, audio and video to communicate an advertising message
- 4. How Display Advertising Looks.
- 5. A few ignored facts about display advertising Ad blocking grew by 41% globally in the last 12 months Display ads are hugely affected by these blockers.
- 6. A few ignored facts about display advertising The average Click Through Rate of display ads is as low as 0.06% (Source: Display Benchmarks Tool). Even worse, 50% of these clicks are accidental clicks (Source: GoldSpot Media) Clicks Impressions Click Through Rate
- 7. A few ignored facts about display advertising 33% of internet users find display ads annoyingly intrusive and intolerable (Source: Adobe)
- 8. A few ignored facts about display advertising The growth of display ad viewability has stagnated. (Source: comScore)
- 9. Native Ads Native advertising matches the form and function of the platform upon which it appears. The different formats include • In- feed native ads • Search and promoted listings • Content recommendation widgets • Custom content units • In-game native ads
- 10. Examples of native advertising In feed native units Content Recommendation Widgets
- 11. Examples of native advertising Search & promoted Listings Custom Content Units
- 12. Examples of native advertising In-game native units
- 13. A few interesting facts about native advertising Ads in the form of native content is viewed 53% more than banner ads. (Source: Dedicated Media)
- 14. A few interesting facts about native advertising Native ads that include rich media boost conversion rates by up to 60%. (Source: Social Times)
- 15. A few interesting facts about native advertising Native advertising can increase brand lift by as much as 82%. (Source: E4M)
- 16. A few interesting facts about native advertising Purchase intent is 53% higher when consumers click on native ads instead of traditional ads. (Source: Forbes)
- 17. Conclusion Though marketers are spending huge amounts of money on display ads, such ads are not very beneficial. Solution Switch to effective online ad formats and product placements that are: • not affected by entrants such as ad blockers • do not intrude or annoy the consumers • appear in the right context • have better viewability. In simple terms, try native marketing!
- 18. Go Native! For native ad solutions for your brand, write to us at nikita@greedygame.com