Dun & Bradstreet revealed a modernized brand to employees on March 9, 2015 with a new brand purpose and set of values. The new brand purpose is to uncover truth and meaning from data to grow the most valuable relationships in business. The new values that guide the company are to be inherently generous, relentlessly curious, and data inspired. The document also discusses transforming offices worldwide, simplifying people practices, focusing on priorities to advance the strategy, and building global teams and community relationships.