Slideshare migrating to dynamics marketing feb 2015

Editor's Notes

• #3: PRODUCT BENEFITS Unified Marketing Planning ensures marketers work from the same plan, reducing customer experience fragmentation and increasing marketer productivity. Marketing Planning Budgeting Digital Asset Management Quality sales leads gives aligns sales and marketing giving visibility into the sales pipeline, helping generate more leads and increase conversion rates and revenue. Unified sales and marketing funnel Sharing of sales and marketing leads Opportunity management Immersive Customer Experiences connects immersive apps to campaign strategy for better visibility and improved conversation rates and revenue App development studio Dedicated landing pages Opportunity management Multi-channel engagement improves the customer experience throughout the customer journey. Multi-channel nurture campaigns Scalable web experiences Social and email nurture campaigns Marketing Analytics Uncovers new insights and identifies patterns to predict opportunities Segmentation, behavioral, location, ROMI, pipeline analysis and more Spatial reporting, data mining, predictive modeling Full Office 365 application set, incl. Excel
• #24: Time phases to correlate with internal priorities and current contract expirations
• #27: Timing: 2-3 minutes Key Point(s): The foundation for a successful campaign is laid in the planning stage. Together with a rich social platform, marketing resource management tools help the marketing team plan an effective campaign. Armed with a collaboration platform, shared calendars, automated reminders, and other tools, the team has what it needs to succeed. Script: How do these connected marketing tools work in practice? Let’s look at some examples of how businesses are using connected IMM, CRM, and enterprise social tools to drive world-class marketing effectiveness at each stage of the marketing cycle. In this scenario, a marketing team uses marketing resource management and social collaboration to PLAN a content-driven campaign. Planning a good marketing campaign is like running a race: your first mile sets the tone for everything after. Integrated marketing plays an important role in the planning process. The more comprehensive the technology solution, the more input—both in terms of data and expertise—you’ll have as you create your marketing plan. The more informed your planning is up front, the more efficient your campaign is—and the more return on marketing investment you can realize. Let’s take a closer look at the elements of an efficient plan, and how integrated marketing and social tools can help. [PLAN] First, integrated marketing provides a comprehensive view of all campaigns. One of the most challenging aspects of running a marketing organization is managing staff schedules and doing capacity planning. A campaign dashboard—with access to shared calendars, asset databases, and project management software—can help a manager map out the tasks and media assets needed, assign people and groups to each step, and coordinate the steps in a way that is mindful of budget, staff, and timing constraints. Integration with other company IT systems also supports budgeting and media planning. For example, integrated marketing connects media buying and planning with creative production and accounting/finance systems to ease coordination with these business functions. [COLLABORATE] Social networking tools transform planning into a truly collaborative process that brings in expertise and insight from across the organization. A manager can reach out to front-line sellers and marketing peers for input, using their ideas and experience to fine-tune the plan. Sharing customer information, work from previous campaigns, and previously used media assets is a breeze thanks to connected CRM, social intranet, and asset database solutions. In this way, social tools help the team make the most of the organization’s internal resources, boosting the return on marketing investment. [OVERSEE] Finally, the holistic view of the team’s campaigns also enables integrated plan management tools to help the team stick to the plan. The manager can check the status of any campaign instantly, without having to check in with people individually. And team members coordinate their tasks in a timely fashion thanks to automated notifications and approvals. Marketing resource management and social collaboration bring efficiency and excellence to the planning process, making sure the manager, her team, and colleagues across the organization are on the same page and working toward success. These benefits can be difficult to quantify, but one estimate suggests that marketing resource management alone reduces the annual marketing budget by 15 percent.