The 4 C’s of a Social Media Audit

4 C’S
OF A
SOCIAL
MEDIA
AUDIT

Companies struggling with social
media often find themselves in one
or more of the following situations:

1. They have tried social media and
abandoned it for whatever reason

2. They are doing it but are struggling to keep up

3. They don’t know where to start

Do you have an idea
of what a successful
social media strategy
looks like?

What constitutes a
vibrant community?

How is your
competition doing?

The 4 C’s of a Social Media Audit

4 AREAS
worth focusing on to conduct a
comprehensive social media audit!

Any social media initiative should begin with a
content inventory

What format and
quantity of content do
you already have?

What timeframe will your
content plan be covering?

What content has to be developed?

Look for relevant conversations online
to inform your strategy development

They are worth looking
for because of the
insights you can gain!

and use this
community dynamic
to your advantage

Active users are the people you want to leverage
to get your message out and amplified.

There is a risk that you
will come across as
trying to game the
system

you are transparent about
who you approach and what
you are asking of them

Conduct a social audit of your competition

And use the same perspective:
• Content
• Conversation
• Community

1. Content
What kind of content are they sharing?
What is the rhythm by which they distribute content?
Are they adhering to any editorial themes?
How far is their content travelling?

2. Conversation
What kind of engagement do they get?
Are there key players that keep the conversation going?
What is conversation volume like?
How often are comments made? In what quantity?

3. Community
How active and extensive is their community?
How vibrant is it?
What drives that vibrancy?
Who is doing the sharing and amplification?

With a comprehensive audit you can
develop a well informed strategy. So when
are you going to start?

For more on this topic see:
http://www.steamfeed.com/4-cs-social-media-audit/

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The 4 C’s of a Social Media Audit

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