Social Media Audit Tutorial

The document discusses conducting a social media audit to measure a company's current social media practices, identify goals, and develop a strategy. It provides questions to consider in key areas like management support, platforms used, competition, metrics, systems for handling negative comments, and setting goals. Conducting an audit helps evaluate strengths, weaknesses, and whether goals are being met to guide future social media efforts. The free audit template available on the provided website can help measure these important areas.