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The document outlines the essential components of email marketing, detailing the required elements for a successful campaign including a list of email addresses, the email newsletter format, and reporting metrics. It emphasizes the importance of tracking opens and clicks through unique URLs and pixels. Additionally, it provides a brief guide on using Mailchimp to create and manage email campaigns.
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- 2. Every email campaign has three elements • List of email addresses • Email newsletter • Report Email Marketing Basics
- 3. • Excel or CSV file format • One row for each member • One column for every information type List of emails
- 4. • HTML format • Sent as plain text and HTML (multipart) • Header, footer and body • Must have unsubscribe and web version link Email Newsletter
- 6. Report • Opened • Clicked • Unsubscribed • Bounced • Complained
- 7. Email Marketing software Three elements • List • Email • Report
- 8. • Sign up to Mailchimp • Create a campaign • Create a list • Create an email • Send the campaign • View the report Create an email marketing campaign
- 9. • Opens are tracked with unique invisible pixel (a very small image) • Clicks are tracked with unique URL Tracking opens and clicks
- 10. Tracking opens and clicks
- 11. Tracking opens and clicks