SlideShare a Scribd company logo
SlideShare
     Patricia S. Woodall
   Northeastern University
Introduction to the Digital Era
SlideShare

     Sharing platform for business documents, videos, presentations

     Founded by Rashmi Sinha, together with Jonathan Boutell

     LinkedIn acquired company in May 2012

     Founded in Oct. 2006

     Integrates Facebook, Twitter, other social media platforms

     Originally developed for professionals and business

     Innovation, listening to what users want such as web conferencing,

     integration, ensures sustainability of this website company
SlideShare

     Recently acquired by LinkedIn in May 2012

     60 million monthly visits

     Slide decks viewed on mobile devices

     World's top 10 tools for education & elearning and entertainment

     Based on a Web 2.0 platform

     Users can rate, comment on, and share the uploaded content
SLIDESHARE SERVICES PROVIDED
    FREE BASIC TO PAID PRO
Free Basic Services


 Upload presentations publicly

 Download presentations on any topic and reuse or remix

 Embed on blogs, websites, company intranets

 Share on Twitter, Facebook, LinkedIn

 Embed YouTube videos inside SlideShare presentations
Slideshare Pro Pricing
Slideshare Pro Premium Accounts

      Branded channels

      Analytics

      Free ad pages

      Web conferencing- Dedicated conference line- Zipcast: no
      download -1 click web meetings

      Analytics- tracks Tweets-shares–user view volumes

      Leadshare: generate business leads with your presentations,
      documents, pdfs, videos

      Slidecast: sync mp3 audio with slides to create a webinar
Who Uses SlideShare ?
          The WhiteHouse                        Ogilvy

          Pew Internet                          JWT

          US Army and US Navy                   Edelman

          NASA                                  Burson Marsteller

          United Nations                        Frost & Sullivan

          UNICEF                                CapGemini

          UNDP                                  Booz Allen Hamilton

          UNEP (Ozonaction)                     Gartner

          World Economic Forum                  Hewlett Packard

          State of Utah                         IBM

          Univ of Texas                         O'Reilly Media

          Univ of Illinois                      McGraw-Hill

          Bill & Melinda Gates Foundation       ReadWriteWeb

          International Atomic Energy           Blackberry (RIM)
           Agency (IAEA)                         Royal Dutch Shell
          Dell                                  Daimler
          Kleiner Perkins Caufield & Byers      PARC
          Pfizer
References
http://en.wikipedia.org/wiki/SlideShare
http://www.slideshare.net/adamson/slideshare-as-a-social-
media-tool
http://thenextweb.com/apps/2010/08/16/slideshare-30-
million-monthly-visits-and-a-new-freemium-model-for-pro-
users/
http://techcrunch.com/2012/05/03/linkedin-acquires-
professional-content-sharing-platform-slideshare-for-119m/
http://www.slideshare.net/about
http://techie-buzz.com/tech-news/slideshare-pro-
accounts.html
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Slideshare Social Media

Editor's Notes

  • #5: Slideshare offers many free basic services to monthly paid pro plans
  • #8: Branded page for organizations Curate content from all of their employees and partners on a.Branding-Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User LoyaltyLeadShare is SlideShare's (patent pending) service to allow businesses to collect customer leads through their presentations, documents and videos. When you activate LeadShare, there will be three ways that viewers can contact you about your product or service:When the viewer tries to download the original presentation/PDF file, they will be asked to fill out a short contact form.When the viewer is browsing through the presentation, the contact form will show up (after slide 10, at the end, or via a permanent display button on the player).If the presentation is embedded on a blog, website, forum, social network etc., the lead form will appear there as wellSynchronization of slides and mp3 audio files