Sm2 Media Monitoring & Reporting
- 1. Social Media Monitoring & Standard Reports
- 2. • Strategy Framework • SMM Reporting Social Media • Social Insight Monitoring • Competitive Audit • Market Research – Competition Tracking How do we compare to – Market Research about What can we learn – Share of Voice social competitors in the – Customer Segmentation our market, customers – Advantages/Risks media landscape? – Opportunity Analysis and prospects? • Brand Assessment • Product/Program Performance – Brand Tracking What is the perception – Offer Effectiveness How effective is a – Brand Protection and reach of our brand – Issue/Crisis Identification program and what new – Issue/Crisis Identification across social media? – Innovation Opportunities ideas can we leverage? • Marketing Measurement – Marketing Measurement How effective is our – Marketing Message Insight marketing strategy and – Influencer messaging?Marketing © ALTERIAN 2010 ALL RIGHTS RESERVED
- 3. Compare to competitors in the SM2 – Competitive Audit social media landscape? Competitor Tracking Share of Voice Key themes – advantages/risks © ALTERIAN 2010 ALL RIGHTS RESERVED
- 4. What is the perception and reach SM2 – Brand Assessment of our brand across social media? Brand Assessment The perception and reach of a brand within the social media landscape can be monitored and reported on through some key areas: Volume of Mentions Brand References Top Influencers - Authors Demographics Content Top Influencers - Websites Tone
- 5. How effective is our marketing SM2 – Marketing Measurement strategy and messaging? Effectiveness of Marketing Messages The effectiveness and reach of marketing messages and themes around a campaign can be measured and insights delivered through: Defining & Measuring Message References Top Influencers - Authors Categories Demographics Top Influencers - Websites
- 6. What can we learn about our market, SM2 – Market Research customers and prospects? Market Research Customer segments can be identified and the key themes & topics being discussed can be highlighted and further investigated. Themes and Topics Individual Posts
- 7. How effective is a program and SM2 – Product Awareness what new ideas can we leverage? Effectiveness of Products &/or Programs The impact and reach of messages around a product or marketing program can be monitored and measured through the use of: Defining & Measuring Product References Top Influencers - Authors Categories Demographics Top Influencers - Websites