Smart Design For Small Business
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The document emphasizes the importance of effective website design for small businesses, highlighting user needs and expectations. Key elements include creating a believable, trustworthy, and exciting offer, while ensuring intuitive navigation and organization. Additionally, it discusses the strategic use of fonts and colors to enhance branding and user engagement.
Smart Design For Small Business
- 1. Small Smart Design for Small Business • Know what fits you • Know what fits your user • Know the Rules (Yes there are rules)
- 2. Your business builds a website to offer something. What do you offer? A product? Information? A function?
- 3. Your business builds a website to offer something. What do you offer? A product? Information? A function? Something your customer wants!
- 4. Three things that will make your customer take your offer: 1? 2? 3?
- 5. Three things that will make your customer take your offer: 1. Your offer is believable? 2? 3?
- 6. Three things that will make your customer take your offer: 1. Your offer is believable. 2. Your offer is trustworthy. 3?
- 7. Three things that will make your customer take your offer: 1. Your offer is believable. 2. Your offer is trustworthy. 3. Your offer is exciting.
- 8. Three things that will make your customer take your offer: 1. Your offer is believable. 2. Your offer is trustworthy. 3. Your offer is exciting. What does your design say?
- 9. Know your Customer anti-Computer/Internet Casual Internet user Tech nerd •Most Fearfule •Appropriate respect •Most savvy – confident •Lost •Lead able •Instinctive almost subconscious navigation •Reads Everything •Scans first, then reads relevant •Scans first two words information •Believes (Susceptible) •Dismisses or believes •Dismisses or prevents according to personal interests marketing •Limited User Interaction •Escalated user interaction •Condensed user interactions Examples: Grandparents Examples: Examples: Non-Technical Profession General professional US ? Tech professional (not internet) Kids/young adults Students ?
- 10. Know the Rules Don’t reinvent the wheel. The internet is a tool for your user to get what they need, and you have it for them. Help them find it.
- 13. Personalization
- 17. Know the Rules Location, Location, Lo…. Organization!
- 19. What your user expects
- 20. Expected Branding Bigger size What your user expects
- 21. Navigation Priorities What your user expects
- 22. Headlines decrease in size to show priority What your user expects
- 23. Copy shortens to most concise message What your user expects
- 24. Most important content from top to bottom What your user expects
- 25. Search using my own language with filters Three different user methods
- 26. Browse by Content offerings Three different user methods
- 27. Show me MY stuff Three different user methods
- 28. Know the Rules Location, Location, Lo…. Organization! Limit your fonts, not your voice.
- 29. Fonts define your personality… The Intrigue The Intrigue The Intrigue The Intrigue The Intrigue The Intrigue
- 31. X We love our branding font!!
- 32. Two fonts: Branding and Information
- 33. Brand fonts convey the personality and believability Two fonts: Branding and Information
- 34. Branding fonts lend priority… don’t overuse them. Two fonts: Branding and Information
- 35. Information fonts are clean and scannable. Two fonts: Branding and Information
- 36. Use text decoration to show priority. I.E. Arrows for high, underlines for low Two fonts: Branding and Information
- 37. Know the Rules Location, Location, Lo…. Organization! Limit your fonts, not your voice. You need to see the lines to stay in them.
- 39. What the user wants to see Pages have a Feng Shui
- 40. What the business wants the user to see Pages have a Feng Shui
- 41. Today’s Specials! Pages have a Feng Shui
- 42. Pages have a Feng Shui
- 43. Know the Rules Location, Location, Lo…. Organization! Limit your fonts, not your voice. You need to see the lines to stay in them. Colors count.
- 44. Foundational Colors Solid Reliable Trust inspiring Established
- 45. Action Colors Aggravating Dynamic Vibrating
- 46. Royal Colors Elevated Special Honored Distinguished
- 50. Royal color for logo to promote prestige. You can also use Foundation colors.
- 51. Foundation colors for headlines add trust to message.
- 52. Royal colors in headlines add intrigue
- 53. Warm spots visually cue user into important information
- 54. Body Gradient pushes background away
- 55. Background colors can show priority
- 56. Know the Rules Location, Location, Lo…. Organization! Limit your fonts, not your voice. You need to see the lines to stay in them. Colors count. I need a HERO. (Know which rules to break)
- 59. Graphics lend visual interpretation. NOW you know what THE INTRIGUE is.
- 60. Moved the promotions to the right “Today’s Specials” column to free up center real estate for “hero”
- 61. Somethings can and will fall below the fold. What should it be?