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Market Adoption of Smart Grid Solutions 
Berik Dossayev 
berik.dossayev@gmail.com 
Image source: G. Moore “Crossing the chasm” 
| 0
Agenda 
| 1 
①Smart Grid Definition 
②Smart Grid as Critical Infrastructure 
③Smart Grid as High Reliability Organisation 
④Technology Adoption Rate/Methodology 
⑤Discussion and Conclusions
①Smart Grid Definition 
②Smart Grid as Critical Infrastructure 
③Smart Grid as High Reliability Organisation 
④Technology Adoption Rate/Methodology 
⑤Discussion and Conclusions 
| 2
Smart Grid Definition 
| 3 
“SmartGridisasetofsolutionswhichaddintelligencetotheelectricalgridimprovingitsquality,observability,controllabilityandreliability”. 
Owndefinition.
Smart Grid Holistic Definition 
| 4 
Source: World Economic Forum, Smart Grid investment report 2009
Transition to Smart Grid 
| 5 
Source: World Economics Forum, EPRI, M.Jelinek and M.Ilic 
Important: proprietary standards open standards
Drivers 
Transition from commodity provider to higher–value service provider 
Operational and maintenance savings 
Fulfill carbon goals and regulations 
Accommodate renewables and EV 
Development of new products and services 
Improved understanding of consumer behavior 
Return on investment 
Energyandbillsavings 
Smarter energyusage 
Desiretobegreener 
Additional services 
Deregulation of power industry 
Carbon abatement scheme 
Push for open standards 
Jobs creation 
Innovation 
Government and Regulators 
Utilities 
Vendors 
Consumers 
| 6
Barriers 
Technology challenges 
Lack of common standards 
Skill crisis 
Return on investment 
Policy and regulations 
Technology challenges 
Resistance to proprietary standards 
Access to capital 
Skills crisis 
Global market differences 
Lack of knowledge 
Fear about cost increase 
Privacy issue 
Behavioral change 
Vested interests and influence of power industry 
Resistance to open standards from incumbent 
Complexity of regulation process 
Government and Regulators 
Utilities 
Vendors 
Consumers 
| 7
Smart Grid Patents with Graph 
| 8 
Source: US patent office
①Smart GridDefinition 
②Smart GridasCritical Infrastructure 
③Smart GridasHigh ReliabilityOrganization 
④Technology Adoption Rate/Methodology 
⑤Discussionand Conclusions 
| 9
Smart Grid as Critical Infrastucture 
| 10 
Characteristics: 
• Very complex interdepencies 
• Change in one agent has an 
impact on whole system 
• Strict regulatory environment 
• Many stakeholders and 
interests 
Source: Steven M. Rinaldi, James P. Peerenboom, and Terrence K. Kelly, IEEE control systems magazine 2001 
Electric grid is most important 
critical infrastructure
①Smart GridDefinition 
②Smart GridasCritical Infrastructure 
③Smart GridasHigh ReliabilityOrganization 
④Technology Adoption Rate/Methodology 
⑤Discussionand Conclusions 
| 11
Power Industry now vs. Airline Industry before 
| 12 
Similarities: 
•Strictly regulated environment 
•Vested interest 
•Zero tolerance to failure 
•Limited storage capacity 
•Few big players 
•Was based on guaranteed rate of return 
•High dependency on fossil fuels 
•High fixed cost base 
•Before 1978 US airlines industry almost came to bankruptcy 
•Deregulationsaved airline industry from bankruptcy brought competition, reduced prices and increased innovation 
Source: M.Jelinek, M. Ilic 
source image:local.wasp.uwa.edu.au, soil-net.com
①Smart GridDefinition 
②Smart GridasCritical Infrastructure 
③Smart GridasHigh ReliabilityOrganization 
④Technology Adoption Rate/Methodology 
⑤Discussionand Conclusions 
| 13
Evaluation of Technology Adoption Rate 
| 14 
>To calculate Technology adoption rate we multiple each criterion impact level to corresponding criterion influence. Sum of all criteria gives us Technology adoption rate. 
Method 
List 
Discuss 
Refine 
Select 
Criteria Selection 
•Literature inspiration 
•5 brainstorming sessions 2-3 people within Company 
•Expert interview 
•Frequent feedback within company and ETH network 
LikertScale: 
Criteria selection 
validation within Emerald 
•Scale 1 (Lowest)-10(Highest) 
•Industry experts 
•Academia Experts 
Evaluation of Criteria impact level 
•6 areas of technologies 
•Selected by Emerald 
Selection of investigated areas 
•+1 –accelerate adoption rate 
•-1 –slow down adoption rate 
•0 –no impact 
Evaluation of criteria influence
Technology Adoption Rate excel file 
| 15 
• Assumption is that criteria 
impact level is SAME for all 
investigated technologies 
Influence on adoption rate is 
different for any combination 
of technology, customer and 
region
Segments selection 
From about 40technology segments in Smart Grid space 6where selected for evaluation 
Selection was based on 
•Capital intensity 
•Technology maturity 
•Relative importance of technology 
•Indicated by experts and industry partners 
Home automation 
Energy storage 
Cyber Security 
Data Management 
Substation Automation 
Advanced Metering Infrastructure 
Region: USA, California 
Customer: Utility 
| 16
Criteria Impact Level 
| 17
Technology adoption rate: Results 
| 18 
Technology area 
Technology adoption rate 
Capital intensity 
Home automation 
62.4 
Low 
Cyber Security 
70.5 
Low 
Substation Automation 
58.4 
Low 
Energy storage 
-16.2 
High 
Data Management 
70.8 
Low 
Advanced Metering Infrastructure 
44.3 
Low 
•Market size and market growth are very important measures 
but difficult to find reliable data. 
•Capital intensity allows easily to evaluate investment potential
Smart Grid Investment matrix 
| 19 
Technology adoption rate 
Capital intensity 
High 
Low 
Low 
High 
Energy storage 
Data management 
Cyber security 
Home automation 
Advanced metering infrastructure 
Substation automation
Evaluation of the method 
| 20 
+ Covers important areas of technology adoption 
+ Can be used for different industries 
+ Takes into account different user habits and specifics of the market 
+ Gives simple visual feedback 
+ Can be used as check list to facilitate discussions 
-Input is subjective 
-Applicable to current situation only 
-Can take a lot of time 
-Complex interactions not taken into account 
-Score depends on clear common understanding of definitions 
Can be used as quick evaluation method 
Most useful to encourage right questions
Recommendations andConclusions: part1 
InvestigatedeeperCyberSecurity 
•Iscompulsoryin US 
•Pushedbyregulators, underestimatedbyUtilities 
•Several big players, most others provide services and 
customerrelations 
Look forBlack Swan orsysteminnovationin storage 
•People reallywantstoragetohappen so theywill investanyway 
•Withproper incentivesgoodsolutionscancomefaster 
•Storage managementismoreinterestingatcurrentstate 
Home automationisgettingconsumer 
•Easiertotrack, interactandbuy 
•Smartphone asperfectremote 
•Technology issmarter 
•Potential forbigenergyandbillsavings 
•Smartphones, internetshapeapplications 
| 21
Recommendations andConclusionspart2 
Data management is the biggest buzzword(Big Data) 
•Onlyfewvendorshaveexpertise 
•Core enginecouldbeopen source(Hadoop) 
•Privacy anddataownershiparebigissues 
•Most oftechnologyissoftwarebased 
•Data isnot usedin mostcases 
AMI will beeverywhere 
•Most widelyadoptedelementofsmart grid 
•Verycasespecificimplementation 
•GSM seemsasmostrobust solutionforcommunication 
•Enablerforsocial 
•Innovation will bein softwareandusage 
not hardware 
| 22
Backup Slides 
| 23
Smart Grid technologies 
| 24
Smart Grid Patents 
| 25 
Appendix table 6-69Region/country/economy1995199619971998199920002001200220032004200520062007200820092010World295289295312304277316305350305288384360385378528United States140153160178160158186174195172162226218248230303EU40364742695148635742474345505981France131093156891249285715Germany1171317191913202014141113202529Italy1112343348786424Netherlands0002201012010120Sweden5816722810171036755212United Kingdom8981181010106611075107All others21111444551146101115Japan93776559524354415242315340363366China0010002010111465Asia-8463965961310122220152024India0101001112123214South Korea2218436355314106149Taiwan23201221638667410All others0000100110001011All others18181925182019213338344036333050Central Asia and Europe1000010110000110Russia0000000000000110All others1000010110000000Middle East and North Africa1111010122563558Israel1111010122463556All others0000000000100002South and Central America0102000031110013Argentina0000000010000000Brazil0002000011000000Mexico0100000010110003All others0000000000000010Sub-Saharan Africa0100100000001011South Africa0000100000001010All others0100000000000001All others16151821171819192735283332272238Australia1112120135443023Canada7781011511131519121923211429Switzerland877828841079105564All others0032331104301202USPTO patents granted in smart grid technology, by region/country/economy: 1995–2010EU = European Union; USPTO = U.S. Patent and Trademark Office NOTES: Technologies classified by The Patent BoardTM. Patents fractionally allocated among regions/countries/economies based on proportion of residences of all named inventors. United States includes Puerto Rico. EU includes 27 member countries. China includes Hong Kong and Macau. Detail may not add to total because of rounding or minor discrepancies. See appendix table 6-62 for full list of countries by region. SOURCE: The Patent BoardTM, Proprietary Patent Database, special tabulations (2011). Science and Engineering Indicators 2012
New architecture for electrical grid 
| 26 
Figure 3: Opportunities for Alternative Architectures for the Electrical Power Industry 
Arrangements 
Existing Power Grid 
Institutional 
Structure 
Regulations on Pollution, 
Recoverable Costs 
Technology 
Coal, Nuclear or Oil Fired, 
Centrally-Generated & 
Transmitted 
New Technology Set 
New Institutional Set 
Alternative Power 
Generating 
Some Architectures for Electric Energy in the Future: 
Opportunities exist to make strides in all areas affecting the electric power industry, as shown in 
Figures 3 and 4. On the technological dimension, serious R&D (into to the new types of energy sources, 
energy storage, technologies for cost effective customer choice) to support systematic understanding of the 
role of transmission providers offers potential. So, too, does the promise of flexibility in power delivery to 
Source: jelinek, ilic
Improtant events 
Energy Independence and Security Act of 2007 
•Smart Grid definition 
•Smart grid vision 
American Recovery and Reinvestment Act of 2009 
•3.4 billion investment into smart grid technology 
TheFederal Energy Regulatory Commission(FERC) 
•main regulatory body of power industry in USA 
TheNational Institute of Standards and Technology(NIST) 
•standards 
| 27
Inducement and blocking mechanisms of innovation 
| 28 
Sourse: Anna Bergek, PhD thesis
Criteria Impact Level 
| 29 
8.2 
6.5 
7.2 
7.3 
7 
3.5 
6 
ExistingInfrastructure 
Scalability ofdistribution 
Referencecustomer 
incentives 
Regulations 
Networkexternalities 
Capital intensity 
Criteria impact level 
Market category
Criteria Impact Level 
| 30 
6.3 
7.8 
8 
6.6 
6.7 
Technologymaturity 
Reliability 
Benefit 
Never beforeseen functionality 
Interdependencyof technology 
Criteria impact level 
Product category 
6.2 
7.6 
5.6 
Behavioralchange 
Risk aversion 
Hype/Publcity/Prestige 
Criteria impact level 
People category
Very smart meters 
•Smart meter 
•Social app 
•Interaktive web portal 
For utilities 
•Cusotmer retention 
•Differentiation 
•Added value 
| 31
Energy efficiency 
Consumption feedback 
Psicology 
Game mechanics 
Customer engagement 
•Trying to enter area where utilities have least experianse 
•Experienced team with full support from ETH 
•Customers in Switzerland with expansion in EU 
| 32
Nest -not your average boring thermostat 
Learns over time that you don`t have to 
Remote control 
Easy to use 
Saves energy and money 
Innovation: thermostat as CONSUMER PRODUCT 
| 33
Adoptation of major technologies 
Source: Harvard Buseiness Review 
| 34

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Smart Grid Solutions( June 2012)

  • 1. Market Adoption of Smart Grid Solutions Berik Dossayev berik.dossayev@gmail.com Image source: G. Moore “Crossing the chasm” | 0
  • 2. Agenda | 1 ①Smart Grid Definition ②Smart Grid as Critical Infrastructure ③Smart Grid as High Reliability Organisation ④Technology Adoption Rate/Methodology ⑤Discussion and Conclusions
  • 3. ①Smart Grid Definition ②Smart Grid as Critical Infrastructure ③Smart Grid as High Reliability Organisation ④Technology Adoption Rate/Methodology ⑤Discussion and Conclusions | 2
  • 4. Smart Grid Definition | 3 “SmartGridisasetofsolutionswhichaddintelligencetotheelectricalgridimprovingitsquality,observability,controllabilityandreliability”. Owndefinition.
  • 5. Smart Grid Holistic Definition | 4 Source: World Economic Forum, Smart Grid investment report 2009
  • 6. Transition to Smart Grid | 5 Source: World Economics Forum, EPRI, M.Jelinek and M.Ilic Important: proprietary standards open standards
  • 7. Drivers Transition from commodity provider to higher–value service provider Operational and maintenance savings Fulfill carbon goals and regulations Accommodate renewables and EV Development of new products and services Improved understanding of consumer behavior Return on investment Energyandbillsavings Smarter energyusage Desiretobegreener Additional services Deregulation of power industry Carbon abatement scheme Push for open standards Jobs creation Innovation Government and Regulators Utilities Vendors Consumers | 6
  • 8. Barriers Technology challenges Lack of common standards Skill crisis Return on investment Policy and regulations Technology challenges Resistance to proprietary standards Access to capital Skills crisis Global market differences Lack of knowledge Fear about cost increase Privacy issue Behavioral change Vested interests and influence of power industry Resistance to open standards from incumbent Complexity of regulation process Government and Regulators Utilities Vendors Consumers | 7
  • 9. Smart Grid Patents with Graph | 8 Source: US patent office
  • 10. ①Smart GridDefinition ②Smart GridasCritical Infrastructure ③Smart GridasHigh ReliabilityOrganization ④Technology Adoption Rate/Methodology ⑤Discussionand Conclusions | 9
  • 11. Smart Grid as Critical Infrastucture | 10 Characteristics: • Very complex interdepencies • Change in one agent has an impact on whole system • Strict regulatory environment • Many stakeholders and interests Source: Steven M. Rinaldi, James P. Peerenboom, and Terrence K. Kelly, IEEE control systems magazine 2001 Electric grid is most important critical infrastructure
  • 12. ①Smart GridDefinition ②Smart GridasCritical Infrastructure ③Smart GridasHigh ReliabilityOrganization ④Technology Adoption Rate/Methodology ⑤Discussionand Conclusions | 11
  • 13. Power Industry now vs. Airline Industry before | 12 Similarities: •Strictly regulated environment •Vested interest •Zero tolerance to failure •Limited storage capacity •Few big players •Was based on guaranteed rate of return •High dependency on fossil fuels •High fixed cost base •Before 1978 US airlines industry almost came to bankruptcy •Deregulationsaved airline industry from bankruptcy brought competition, reduced prices and increased innovation Source: M.Jelinek, M. Ilic source image:local.wasp.uwa.edu.au, soil-net.com
  • 14. ①Smart GridDefinition ②Smart GridasCritical Infrastructure ③Smart GridasHigh ReliabilityOrganization ④Technology Adoption Rate/Methodology ⑤Discussionand Conclusions | 13
  • 15. Evaluation of Technology Adoption Rate | 14 >To calculate Technology adoption rate we multiple each criterion impact level to corresponding criterion influence. Sum of all criteria gives us Technology adoption rate. Method List Discuss Refine Select Criteria Selection •Literature inspiration •5 brainstorming sessions 2-3 people within Company •Expert interview •Frequent feedback within company and ETH network LikertScale: Criteria selection validation within Emerald •Scale 1 (Lowest)-10(Highest) •Industry experts •Academia Experts Evaluation of Criteria impact level •6 areas of technologies •Selected by Emerald Selection of investigated areas •+1 –accelerate adoption rate •-1 –slow down adoption rate •0 –no impact Evaluation of criteria influence
  • 16. Technology Adoption Rate excel file | 15 • Assumption is that criteria impact level is SAME for all investigated technologies Influence on adoption rate is different for any combination of technology, customer and region
  • 17. Segments selection From about 40technology segments in Smart Grid space 6where selected for evaluation Selection was based on •Capital intensity •Technology maturity •Relative importance of technology •Indicated by experts and industry partners Home automation Energy storage Cyber Security Data Management Substation Automation Advanced Metering Infrastructure Region: USA, California Customer: Utility | 16
  • 19. Technology adoption rate: Results | 18 Technology area Technology adoption rate Capital intensity Home automation 62.4 Low Cyber Security 70.5 Low Substation Automation 58.4 Low Energy storage -16.2 High Data Management 70.8 Low Advanced Metering Infrastructure 44.3 Low •Market size and market growth are very important measures but difficult to find reliable data. •Capital intensity allows easily to evaluate investment potential
  • 20. Smart Grid Investment matrix | 19 Technology adoption rate Capital intensity High Low Low High Energy storage Data management Cyber security Home automation Advanced metering infrastructure Substation automation
  • 21. Evaluation of the method | 20 + Covers important areas of technology adoption + Can be used for different industries + Takes into account different user habits and specifics of the market + Gives simple visual feedback + Can be used as check list to facilitate discussions -Input is subjective -Applicable to current situation only -Can take a lot of time -Complex interactions not taken into account -Score depends on clear common understanding of definitions Can be used as quick evaluation method Most useful to encourage right questions
  • 22. Recommendations andConclusions: part1 InvestigatedeeperCyberSecurity •Iscompulsoryin US •Pushedbyregulators, underestimatedbyUtilities •Several big players, most others provide services and customerrelations Look forBlack Swan orsysteminnovationin storage •People reallywantstoragetohappen so theywill investanyway •Withproper incentivesgoodsolutionscancomefaster •Storage managementismoreinterestingatcurrentstate Home automationisgettingconsumer •Easiertotrack, interactandbuy •Smartphone asperfectremote •Technology issmarter •Potential forbigenergyandbillsavings •Smartphones, internetshapeapplications | 21
  • 23. Recommendations andConclusionspart2 Data management is the biggest buzzword(Big Data) •Onlyfewvendorshaveexpertise •Core enginecouldbeopen source(Hadoop) •Privacy anddataownershiparebigissues •Most oftechnologyissoftwarebased •Data isnot usedin mostcases AMI will beeverywhere •Most widelyadoptedelementofsmart grid •Verycasespecificimplementation •GSM seemsasmostrobust solutionforcommunication •Enablerforsocial •Innovation will bein softwareandusage not hardware | 22
  • 26. Smart Grid Patents | 25 Appendix table 6-69Region/country/economy1995199619971998199920002001200220032004200520062007200820092010World295289295312304277316305350305288384360385378528United States140153160178160158186174195172162226218248230303EU40364742695148635742474345505981France131093156891249285715Germany1171317191913202014141113202529Italy1112343348786424Netherlands0002201012010120Sweden5816722810171036755212United Kingdom8981181010106611075107All others21111444551146101115Japan93776559524354415242315340363366China0010002010111465Asia-8463965961310122220152024India0101001112123214South Korea2218436355314106149Taiwan23201221638667410All others0000100110001011All others18181925182019213338344036333050Central Asia and Europe1000010110000110Russia0000000000000110All others1000010110000000Middle East and North Africa1111010122563558Israel1111010122463556All others0000000000100002South and Central America0102000031110013Argentina0000000010000000Brazil0002000011000000Mexico0100000010110003All others0000000000000010Sub-Saharan Africa0100100000001011South Africa0000100000001010All others0100000000000001All others16151821171819192735283332272238Australia1112120135443023Canada7781011511131519121923211429Switzerland877828841079105564All others0032331104301202USPTO patents granted in smart grid technology, by region/country/economy: 1995–2010EU = European Union; USPTO = U.S. Patent and Trademark Office NOTES: Technologies classified by The Patent BoardTM. Patents fractionally allocated among regions/countries/economies based on proportion of residences of all named inventors. United States includes Puerto Rico. EU includes 27 member countries. China includes Hong Kong and Macau. Detail may not add to total because of rounding or minor discrepancies. See appendix table 6-62 for full list of countries by region. SOURCE: The Patent BoardTM, Proprietary Patent Database, special tabulations (2011). Science and Engineering Indicators 2012
  • 27. New architecture for electrical grid | 26 Figure 3: Opportunities for Alternative Architectures for the Electrical Power Industry Arrangements Existing Power Grid Institutional Structure Regulations on Pollution, Recoverable Costs Technology Coal, Nuclear or Oil Fired, Centrally-Generated & Transmitted New Technology Set New Institutional Set Alternative Power Generating Some Architectures for Electric Energy in the Future: Opportunities exist to make strides in all areas affecting the electric power industry, as shown in Figures 3 and 4. On the technological dimension, serious R&D (into to the new types of energy sources, energy storage, technologies for cost effective customer choice) to support systematic understanding of the role of transmission providers offers potential. So, too, does the promise of flexibility in power delivery to Source: jelinek, ilic
  • 28. Improtant events Energy Independence and Security Act of 2007 •Smart Grid definition •Smart grid vision American Recovery and Reinvestment Act of 2009 •3.4 billion investment into smart grid technology TheFederal Energy Regulatory Commission(FERC) •main regulatory body of power industry in USA TheNational Institute of Standards and Technology(NIST) •standards | 27
  • 29. Inducement and blocking mechanisms of innovation | 28 Sourse: Anna Bergek, PhD thesis
  • 30. Criteria Impact Level | 29 8.2 6.5 7.2 7.3 7 3.5 6 ExistingInfrastructure Scalability ofdistribution Referencecustomer incentives Regulations Networkexternalities Capital intensity Criteria impact level Market category
  • 31. Criteria Impact Level | 30 6.3 7.8 8 6.6 6.7 Technologymaturity Reliability Benefit Never beforeseen functionality Interdependencyof technology Criteria impact level Product category 6.2 7.6 5.6 Behavioralchange Risk aversion Hype/Publcity/Prestige Criteria impact level People category
  • 32. Very smart meters •Smart meter •Social app •Interaktive web portal For utilities •Cusotmer retention •Differentiation •Added value | 31
  • 33. Energy efficiency Consumption feedback Psicology Game mechanics Customer engagement •Trying to enter area where utilities have least experianse •Experienced team with full support from ETH •Customers in Switzerland with expansion in EU | 32
  • 34. Nest -not your average boring thermostat Learns over time that you don`t have to Remote control Easy to use Saves energy and money Innovation: thermostat as CONSUMER PRODUCT | 33
  • 35. Adoptation of major technologies Source: Harvard Buseiness Review | 34