Smart Pad In 10 months
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1) Smart pad sales grew rapidly from 2010 to 2013, with global sales projected to reach 154 million units by 2013. 2) The iPad dominated the smart pad market in its first year, capturing 60% of the connected device market in 2011. 3) Successful business models for smart pads have involved paid apps and in-app purchases, which accounted for 71% and 14-15% of iPad revenue respectively in late 2010.
Smart Pad In 10 months
- 1. Smart Pad In 10 Months 2011.2.16 mobizen
- 2. iPad Goes On Sale In April 3rd
- 3. 15 Million iPad In Last Year
- 4. Yes, We Have Galaxy Tab, Too.
- 9. Global Smart Pad Market Size 200 (Unit : Million) 154.2 150 134 103.4 101 100 64 54.8 61 50 19.5 45 15 15 30 2010 2011 0 2012 2013 Gartner Display Bank
- 10. ‘Very Interested’ In Developing For Each Platform 0% 25% 50% 75% 100% iPhone 92% Android Phone 87% iPad 87% Android Tablet 74% PlayBook 28% WebOS Tablet 16% - Source : IDC(2011.01)
- 11. 2011 Connected Device Other 0.86% e-Book Reader 2.60% Internet TV 8.23% Smart Phone 28.14% Smart Pad 60.17% http://www.mobizen.pe.kr/1038
- 12. Smart Pad Rush
- 16. Is It A Rich Echo System?
- 17. e-Book Players
- 37. #1. It Is A Luxury Goods
- 38. #2. Mobile? or PC?
- 39. #2. Mobile? or PC?
- 40. #2. Mobile? or PC?
- 44. iPad’s Major Usage 0% 10% 20% 30% 40% Web Surfing 37.7% E-mail & SNS 23.6% Video 11.5% Game 10.2% Others 17.0% - Source : Business Insider
- 45. Device For Web Surfing 40% 36.2% 31.1% 30% 22.0% 20% 10.7% 10% Desktop Laptop 0% iPad - Source : Business Insider Smart Phone
- 46. Method For Online News In iPad 37.0% 37% 34.7% 28.3% 28% 19% 9% Browser Application 0% - Source : Business Insider Reader
- 47. Is Pad Web Necessary?
- 48. Is Pad Web Necessary?
- 51. #4. The Market Size Does Matter
- 52. #5. Local Color Is Important
- 53. #5. Local Color Is Important 1 Web Surfing 1 Web Surfing 1 Web Surfing 2 E-Mail 2 eBook 2 Game 3 Application 3 E-Mail 3 Video 4 Video 4 Video 4 eBook 5 eBook 5 Game 5 Magazine -Source : Chang Wave -Source : Macromill -Source : KT
- 54. Where Is The Chance?
- 55. Restructuring Based on Selection and Concentration
- 56. If You Are Big Brother Web Game Video & Music eBook
- 57. Revenue Shift Advertising To Virtual Good Sales $10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
- 58. iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100% 2010. 06 88% 5% 7% 2010. 12 71% 14% 15% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
- 59. Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10% App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
- 60. Use The Value Chain
- 61. Use The Value Chain
- 62. Use The Value Chain
- 63. Use The Value Chain
- 64. 25% of Smart Pad Will Be Bought By Enterprises.
- 66. Online Is Not Stand-Aline Activity. 66% Of User Do Multi-Tasking In Online. Creation 77%, Transaction 74%, Information 73% - Source : Microsoft
- 71. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr