SMX West: Building Buzz On Facebook: Getting Liked & Shared
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The document discusses strategies for building engagement on Facebook, focusing on utilizing tools like contests and like-gating to increase likes and leads. It highlights case studies showing significant increases in user engagement and provides insights on the best times to post for maximum impact. Additionally, it suggests using a Facebook marketing suite to manage campaigns effectively and emphasizes the importance of relationship-building over direct selling.
SMX West: Building Buzz On Facebook: Getting Liked & Shared
- 1. Building Buzz On Facebook: Getting Liked & SharedTy Downing – CEO SayItSocialTwitter @TydowningFacebook @Tydowning
- 2. Different types of pages…Ty Downing – CEO SayItSocial@TyDowning
- 3. Ty Downing – CEO SayItSocial@TyDowning
- 4. Tools
- 5. Case Studies
- 6. Best Times To PostTy Downing – CEO SayItSocial@TyDowning
- 7. You are not Lil Wayne…Ty Downing – CEO SayItSocial@TyDowning
- 8. EpicenterContests / SweepstakesEmail Capture
- 9. Polls
- 10. Twitter Feed
- 11. RSS
- 12. Image Hosting
- 13. Photo Contests
- 14. Coupons
- 15. Share Messages
- 16. Lead MGRTy Downing – CEO SayItSocial@TyDowning
- 17. Like-GatingTy Downing – CEO SayItSocial@TyDowning
- 18. After Like-GatingBefore Like-GatingTy Downing – CEO SayItSocial@TyDowning
- 19. After Like-Gating50%-90% increase of “likes”Ty Downing – CEO SayItSocial@TyDowning
- 20. See it live…Facebook.com/SayItSocialTy Downing – CEO SayItSocial@TyDowning
- 21. Some of the leaders in Facebook tools…Ty Downing – CEO SayItSocial@TyDowning
- 22. Case Studies:Ty Downing – CEO SayItSocial@TyDowning
- 23. Bald Head Island GETAWAY!Step 1Step 2Ty Downing – CEO SayItSocial@TyDowning
- 24. Step 3Ty Downing – CEO SayItSocial@TyDowning(All generated by Epicenter)
- 25. Ty Downing – CEO SayItSocial@TyDowningStep 4 – Facebook Ads
- 26. ResultsResults?Before contest & “Like-Gating” 6 likes / dayDuring contest & “Like-Gating” 110 likes / day Ty Downing – CEO SayItSocial@TyDowning
- 27. ResultsResults?1733% increase likes per dayTy Downing – CEO SayItSocial@TyDowning220 leads per day
- 28. Results per leadCost per “like”$0.40Ty Downing – CEO SayItSocial@TyDowning$1.07 per like
- 29. Papa Johns Pizza – Wilmington, NCStep 1Step 2Ty Downing – CEO SayItSocial@TyDowning
- 30. Papa Johns Pizza Win FREE Pizza for Super Bowl! Step 3Ty Downing – CEO SayItSocial@TyDowning(All generated by Epicenter)
- 31. Ty Downing – CEO SayItSocial@TyDowningStep 4 – Facebook Ads
- 32. ResultsBefore contest & “Like-Gating” 5 likes / dayAfter contest & “Like-Gating” 34 likes / day Ty Downing – CEO SayItSocial@TyDowning
- 33. ResultsResults?580% increase likes per dayTy Downing – CEO SayItSocial@TyDowning90 leads
- 34. ResultsTy Downing – CEO SayItSocial@TyDowning
- 35. When you post can impact your viral buzz…When you post can help the buzz…
- 36. Fish where the fish are…Ty Downing – CEO SayItSocial@TyDowning
- 37. Page Building: Tabs and Add-onsEmpty “net” syndrome.
- 38. When are Facebook users most active?Ty Downing – CEO SayItSocial@TyDowning
- 39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source:
- 40. Biggest usage spikes tend to occur on weekdays, Wednesday.Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source: Source:
- 41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source: Source: Source:
- 42. When are Facebook users most active? Test TestTestTest…Ty Downing – CEO SayItSocial@TyDowning
- 43. Key Points?Ty Downing – CEO SayItSocial@TyDowning
- 44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead captureLaunch targeted demographic Facebook adsTrack & measure dailyTy Downing – CEO SayItSocial@TyDowningENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.
- 45. Thank you…Like us on Facebook for a special gift for SMX attendees
- 46. http://bit.ly/SMXBuzzLike us on Facebook for a special gift for SMX attendees
Editor's Notes
- #28: What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.