SNS - Open platform
- 1. Social Network – The Open PlatformVươngQuangKhảiVP of Web Business, VNG Corporation
- 2. SNS
- 3. What is Social NetworkA social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activitiesBasic servicesProfileFriend listWall, Status, Photo, BlogStrictly Confidential – Do Not Distribute3
- 4. History of social networksStrictly Confidential – Do Not Distribute4Source: Google Ad Planner 7/2011
- 5. Social networks in VietnamStrictly Confidential – Do Not Distribute5Source: Google Ad Planner 4/2011
- 7. Open PlatformEverything is better with social elementsCheap way to reach millions of usersAnd millions of their friendsAnd additional exposure dailyWin-win situationProduct get more audienceCampaign get more fanSNS get more contentStrictly Confidential – Do Not Distribute7
- 8. Inner PlatformFree or cheap marketing channelSocial App / FanpageComponentsLikeFeedsNotificationMenu bookmarkStrictly Confidential – Do Not Distribute8
- 9. Outer PlatformExternal websites to embed social plugins (widgets)ComponentsProfile (required)Payment (required)Interaction: Like, Comment, ShareCommunication: Presence, ChatAdvertisementStrictly Confidential – Do Not Distribute9
- 10. Why open platform?It’s hard to have a great idea that people loveIt’s even harder to aggregate millions of users, and give them easy channel to payOpen Platform is disruptive force that flatten the playgroundGaragames vs. TrochoivietMegastar fanpage vs. Megastar websiteStrictly Confidential – Do Not Distribute10
- 11. Why local partners?Strictly Confidential – Do Not Distribute11
- 12. Why local partners?User basesZing and Go both have > 10 millions usersFacebook: 2M, Twitter, G+: <100KPayment channelOnly can provide by domestic playersZing and Go have country-wide distribution channelsLocal operationDedicated support personnelReliable, high speed Internet connectionInfrastructure on demandStrictly Confidential – Do Not Distribute12
- 13. Zing Open Platform for CPs
- 14. Why Zing?Strictly Confidential – Do Not Distribute14
- 15. Zing Open PlatformStrictly Confidential – Do Not Distribute15Social AppsMobiAppsExternal WebsitesZingMeZing ConnectZing PlatformProfile / Payment / Communication / AdZing Component ServicesHPC / DB / CacheZing InfrastructureVirtualization / CDN / Server / Bandwidth
- 16. AppstoreStrictly Confidential – Do Not Distribute16
- 17. Business ModelZing Me providesUser base (Zing ID)Payment channel (Zing Xu)Components and Infrastructure services (if needed)CPs provideContentMarketingRevenue modelExclusive in Vietnam: 70/30Non exclusive: 50/50Strictly Confidential – Do Not Distribute17
Editor's Notes
- #9: The shops and the shopping mall