1) The document discusses best practices for successfully implementing a Service Oriented Architecture (SOA) for the first time. It emphasizes the importance of understanding business needs, defining clear ROI, and focusing on architecture before technology.
2) Common mistakes discussed include using the wrong people, selecting technology too early, not properly designing services, and not considering business needs or thinking strategically.
3) Key recommendations include having executive support and budgets, beginning with architecture, getting the right talent, defining incremental successes, and following a repeatable process from understanding the problem domain to selecting technology.