Soc success revised
- 1. Welcome to Referral Marketing With Gayle Zientek Broker/Owner Network Team Homes Realty
- 2. REALTOR® Magazine Online Edition
- 3. Our Focus Today… The Ultimate Referral Relationship Marketing System
- 4. 5 KEYS TO SUCCESS!
- 5. 1. Ability to create relationships with a large network of people that know what you do.
- 6. 2. Ability to consistently follow up and stay top of mind with your clients and prospects.
- 7. 3. Ability to cost effectively run a long term follow up relationship marketing campaign.
- 8. 4. Ability to automate your follow up and relationship building efforts. Create Leverage
- 9. 5. Ability to separate yourself from all other competitors and marketing messages. I Am Different
- 10. Send Out Cards Is an Internet-Based Greeting Card/Gifting Relationship Marketing System with a CRM built in. Used consistently creates a revolution of kindness and more importantly… a referral business
- 12. Between SendOutCards and Sendcere You’ll never need to buy another greeting card anywhere else! Be “that” person who celebrates others
- 13. Create cards with your own personal handwriting font and signatures… SendOutCards and Sendcere have thousands of cards to choose from or the ability to custom design a card for as little as .31 more per card.
- 14. …Plus you can add gifts and gift cards!
- 15. Happy Birthday Create 4 campaigns each year. Sending is quick & easy Using the First Name feature will personalize the card to each individual Some years your card will be the only one they receive
- 16. Create Groups and Send Campaigns This a quick and affordable way to stay Top Of Mind Top 100 Referral Partners top 100 receive 4-6 cards per year just because
- 17. Farming Cards Use pictures from your area to create interesting cards Action Log keeps track of all cards sent to recipients
- 18. Great Card Story 2011 2012
- 19. The Story Continues… 2013 .
- 20. Celebrate Home Anniversaries SendOutCards has anniversary reminders. This photo was taken from Facebook and added to a card that was already created. A quick message and off it went. Response from recipient… We received our house anniversary card! Thank you so much! We still absolutely love our house after 5 years! Couldn't be happier with it! Time flies when you're having fun, right? Thanks for all your support and we are so happy to have you in our lives!
- 21. Allow Campaigns to be the heartbeat of your business!
- 22. Buyer/Seller Campaigns 7 personalized cards sent with the click of a button. Total cost of campaign $22.55 includes 3 gifts
- 23. Custom Closing Cards that make a difference Include Gifts and Gift Cards
- 24. Custom Closing Cards that make a difference
- 25. Celebrating First Time Homebuyers in a special way…
- 26. Premium Card for a $1.11 Customize with photos only $1.42 Includes Postage
- 28. Celebrate the people you meet… Take Pictures
- 29. Sample Personal Custom Card Celebrating Life’s Special Occasions
- 30. Cards sent in a real envelope SendOutCards uses picture postage and addresses each envelope with this handwriting font.
- 31. Other Great Uses for SendOutCards… Real Estate Open House Invite
- 32. Real Estate Open House Invite Create a personalized card to send to your prospective buyers for less than $1!
- 33. In closing…Maya Angelou said it best “ I've learned that people will forget what you said, they will forget what you did, but people will never forget how you made themfeel.”
Editor's Notes
- #3: In January 2014 Realtor Magazine contacted Gayle and Steve to find out about how they use SOC to farm a specific area and how they use it to reach out to their top 100 referral partners
- #5: We will cover 5 key areas which will lead to more referral business
- #11: SendOutCards is an internet based greeting card/ gifting relationship marketing system with a CRM built in. Once you learn the basics of SOC and implement this strategy in your business, referrals will come! We are going to watch a short video now on the philosophy of reaching out in kindness.
- #13: This slide is the most important slide of this whole presentation. If you get this…business will never elude you.
- #15: It’s nice to say thank you. Adding a token of chocolate decadence is just a nice thing to do! Cost to send a card and 2 pack of brownies is less than $9.
- #16: Each year I create 4 different campaigns for birthday cards. I always add our picture to the cards for the boys and girls as a picture helps them remember who we are.
- #17: Enjoying a 98% referral business takes a bit of effort but it’s totally worth it. With SOC you can create groups and send a card you design to multiple recipients with the click of a button. I would encourage you to identify your top referral partners. Starting out that may just mean mom dad and aunt Jane. We’ve developed our top 100 referral partner group. Currently there are about 118 people in this group. We send cards 4-6 times a year to say hello, thank you, or happy holiday. No matter what, make these heart felt and fun. You shouldn’t have to always ask for referrals…you should have earned the right to be referred.
- #19: Take personal photos of your area and implement them into the cards. Use screenshots of the market statistics to create a fun educational engaging card
- #20: It all started in 2011 at the Taste of the Chamber. Park St Market won. Since I always carry a camera, I snapped these pictures. I sent this card congratulating them on their win. We signed the card Steve and Gayle Zientek The Network Team at Evenboer Walton Realtors and added our phone numbers. The card was sent and forgotten about. Several days later the phone rang and it was Kiar. He thanked Gayle for the card and said he and is family were relocating to Kalamazoo and could we meet to discuss some options. A year later Kiar purchased the home you see on this slide….
- #21: We were invited to Kiar and Eva’s wedding in 2013. We met more of the family. 6 months after this card was sent it was still proudly displayed in the living room of their home. We’ve helped brother’s family find a rental, sister and family are currently looking upwards of 300+ and mom and dad looking for lake home. One card sent to a “stranger” in 2011 has developed into a great friendship.
- #32: SendOutCards is the number 1 first class mailer in the United States and was awarded picture postage from the USPS in 2012. They are one of the only companies in the world to have this.