Soc Presentation
- 1. Kathy Paauw, Senior Manager
- 2. The Story behind SendOutCards Some people start businesses purely to make money. Others have a goal to solve a problem. Then there are those who do it to make a difference… Years ago, Kody Bateman, founder of SendOutCards, had a prompting to tell his brother he loved him. He ignored the prompting and a few months later, his brother was killed, leaving behind a wife and three kids. Kody decided he would never ignore a prompting again. In 2002, Kody created SendOutCards to allow people to act on promptings by IMMEDIATELY sending a card in the mail seconds after being inspired to do so.
- 3. Why Should You Send Cards? Remember birthdays & anniversaries of those you care about Thank others for gifts & good deeds Share appreciation with those you care about Motivate and encourage employees & colleagues Build customer loyalty Attract new and repeat clients Stay ahead of your competition
- 4. Why don’t people send cards? It's inconvenient and time-consuming. Greeting cards are expensive . Many people forget important dates and occasions.
- 5. SendOutCards Saves Time & Money! Online system at your fingertips (7000+ cards) Cards are less than a dollar! Reminder system for birthdays and anniversaries!
- 6. Why do You NEED to Send Cards? 2/3 of Americans would rather receive a personalized card than an e-card. Traditional direct marketing is losing effectiveness. Great way to develop bond with your customers! 62% of the reason customers fail to continue business with you is because of perceived indifference It cost you 6 x more to attract a new customer than it does to retain a current one
- 7. Why do You NEED to Send Cards? 40 realtors were asked: "How many of you currently send cards to thank your customers?" "What is a customer worth over their lifetime?" (a) Did not consider a person a source of revenue after the first sale. (b) Don't do any kind of follow-up that could lead to referrals or repeat business.
- 8. Why do You NEED to Send Cards? DOUBLE OR TRIPLE YOUR BUSINESS IN ONE YEAR ! Make your customers feel special and cared for. Send out one unexpected card a day and watch your business transform!
- 9. A Card for Every Reason Graduation Anniversary Holiday Just Because Father’s Day Birthday Sports Father’s Day Get Well Pets Friendship Teamwork Motivational
- 10. Connect with people Make your cards memorable by including a photo of THEM, or better yet, them with you. Be creative and let your card choice be more unique - like you are! Speak from the heart and tell them how you feel!
- 11. Be Efficient AND Effective Campaigns Creating and saving a card and its message for use later, to send to one or more people Holiday Cards Invitations Thank you cards Birthday cards Multi-Card Campaigns Two or more previously saved cards that go out in sequence, at any interval YOU decide.
- 12. Appreciation ideas Thank you for talking with me on the telephone. Thank you for meeting with me. Thank you for your business. Thank you for your kind referral. Thank you for taking your time to consider letting me serve you (after first refusal). Thank you for taking your time to analyze my services (after they buy from someone else). Thank you for the excellent service you have provided for me. Thank you for using our service/product (sent at one year anniversary). Sending cards of appreciation can be used in ANY Business
- 13. SendOutCard Campaigns Ideas Make your customers the STARS! Change of Address postcard for new buyer to send to their friends Open House invitations Thank you Photo of new customer in front of new home, sent in a card to their friends to boast a bit! Birthday, anniversary Encouragement, congratulations And, of course, you’ve got your contact info included in each card
- 14. Examples
- 15. Appreciation – Use PicturePlus
- 16. New Address Postcard Provide a custom postcard for your new buyer. The client can create their own message and choose their own font from within the gift account you provide them. When the postcard arrives, it will be a great advertisement for you as their real estate agent.
- 17. Custom Cards
- 18. Custom Cards
- 19. Custom Cards Custom card I created of my home in less than a minute! Selected from 7000+ cards
- 20. “ Simply the best we have used!” “… generated $29,380 in commissions!” Chuck & Nicki Poussan RE/MAX Brokers Chandler, AZ “ We use Send Out Cards referral system and it generates us quality referrals every month. One referral came from a greeting card and it generated us $29,380 U.S. in commissions. This system is extremely simple to use, it will save you time and money and it is very powerful. Over the years we have tried just about everything and spent thousands on marketing that never produced a dime. The Send Out Cards referral system is simply the best we have used .”
- 21. “ Simply the best we have used!”
- 22. “ The more cards I send, the more calls I receive!” George Marsh Wolfpaw Consulting Williamsburg, VA “ After adding the Send Out Cards referral system to my marketing plan, I was able to send personalized thank you cards to my clients immediately after completing projects – and something exciting started to happen. I began getting calls from my clients thanking me for thanking them, and the referral rate began to climb ! The more cards I send, the more calls I receive , and the buzz it’s creating among my friends, clients, and business associates is just amazing!”
- 23. Sent to Check in on a Client… (see next slide for handwritten message inside card)
- 24. Results in More Business! Brad, I know the Paper Tiger is a little different from what you are probably used to. If you have not yet loaded it onto your computer, I encourage you to do so. It usually works better when you take it out of the box! If you need a little help getting started, be sure to listen to the recorded instructional teleclass I provided you a link to. Call 425-881-6627 if you want me to send the link again. If you want help strategizing on how to set up the locations to best meet your needs, I have implemented it for a number of attorneys and would be happy to assist you. A phone appointment gets most people unstuck and well on their way. Let me know if you want to set something up. Best regards, Kathy Paauw This was the second card send. It prompted a phone call from this attorney who had purchased some software from me. He scheduled a consultation as a result. It’s doubtful that he would have called for assistance if I hadn’t sent the card. Investment: $2 (a dollar per card) ROI: $175 for a phone consultation with me
- 25. The Power of a Personal Note “ Short handwritten notes yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten note. Always send memorable cards and personal notes when you are reminded of a person.” -Harvey MacKay The amount of referrals that you generate are directly influenced by the relationships that you are able to grow and nurture.
- 26. The Power of a Personal Note “ Thank you notes are one of the most powerful tools in building a huge network, both professionally and socially. People with the most impressive networks are typically avid note writers . I suggest getting into the habit of immediately sending out notes.” -Bob Burg SendOutCards will help you establish, build & nurture relationships with the simple click of a mouse.
- 27. The Power of a Personal Note Joe Girard, the world’s greatest salesman (Guinness Book of World Record holder) sent over 16,000 handwritten greeting cards to past customers and clients every month. As a result of that effort, Joe became the #1 car salesperson in the entire world for 12 years straight . Nearly every one of his sales came from referrals. Referrals are the lifeblood of your business.
- 28. The Power of a Personal Note THE POWER OF A PERSONAL NOTE “ Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people . I set a goal to send ten thank you notes every day. Guess what happened? By the end of my third year in sales, my business was 100% referrals!” -Tom Hopkins The best referrals come as a result of people who KNOW, LIKE, TRUST and REMEMBER you!
- 29. To the Vet A fun way to say “Thanks” to the vet.
- 30. Keep in touch with friends!
- 31. Job Hunting Tool
- 32. Distributor / Consultant Cards We can help! Call me today for your complimentary makeover! Angela Schaffer Mary Kay Cosmetics Director 425-770-7270
- 33. Special Occasions Send thank you cards as a campaign and then customize. Baby announcements are a snap!
- 35. Make a Difference Today! When was the last time you sent a card to someone you cared about? Do you remember people’s birthdays and other special occasions ? How about a simple thank you or expression of appreciation?
- 36. How to Send a Card Imagine never having to… … rewrite your cards over and over again … address and stuff another envelope. … lick another stamp. … or deliver to the Post Office. With the simple click of a mouse, send personalized monthly greeting card campaigns to all your prospects, clients and referral partners.
- 37. Look up contact
- 38. Choose “Send Card” Send Card
- 40. Selection from 7000+ cards Look around to find the right card for your purpose and recipient. The card previews show you the message inside and you can click to enlarge the image. Then click “Create Card” to type your message.
- 41. Card Workspace Type your personal message on one or both panels.
- 42. Choose Font (10 plus your own)
- 44. Upload Photo on Inside of Card
- 45. Add Gift Card or Check
- 46. Preview Card & Click SEND! Preview shows photo, font & signature selected
- 47. Confirmation
- 48. Edit or Delete Before it is Printed
- 49. Create Your Own Custom Card! New PicturePlus feature!
- 50. Select Photo for Front of Card
- 51. Add Captions, Voice Bubbles, Borders
- 52. Select Custom Card (up to 30,000)
- 53. Select Custom Card (up to 30,000)
- 54. Select Campaign to Send
- 55. Multiple-piece Campaign You can determine the interval of time between cards or select a specific send date
- 56. Manage Campaigns After They Are Sent You can determine the interval of time between cards or select a specific send date
- 57. Manage Campaigns After They Are Sent You can determine the interval of time between cards or select a specific send date
- 58. Be Remembered! You can determine the interval of time between cards or select a specific send date "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou
Editor's Notes
- #2: Good Morning, I’ve given everyone two handouts. You’re welcome to follow along thru the first one, which is a low tech presentation of a high tech product. Just a note that all the graphics I use thru out are card designs from the system.