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Social Graph Platform Wars

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Dave McClure

The document discusses the major social media platforms and compares them to factions in the Star Wars universe. Facebook is compared to the Rebel Alliance fighting against Google and Open Social, dubbed the Empire and Coalition of the Willing. Other large platforms like MySpace, YouTube, and LinkedIn are mentioned as comparable to armies fighting for control in the social media landscape.

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Social Platform Wars Facebook (“Rebel Alliance” ?) Google / Open Social (“The Empire”?, “ Coalition of The Willing”) Orkut iGoogle Gmail ? YouTube ? MySpace (“Clone Army”?) Bebo LinkedIn Hi5 Friendster Photobucket RockYou SocialMedia FB apps FB apps FB apps FB apps FB apps iLike Google Gadgets Flixster Slide Widgets OS apps Widgets OS apps OS apps Widgets ClearSpring Widgetbox Gigya Yahoo MyBlogLog Ning

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Social Graph Platform Wars

  • 1. Social Platform Wars Facebook (“Rebel Alliance” ?) Google / Open Social (“The Empire”?, “ Coalition of The Willing”) Orkut iGoogle Gmail ? YouTube ? MySpace (“Clone Army”?) Bebo LinkedIn Hi5 Friendster Photobucket RockYou SocialMedia FB apps FB apps FB apps FB apps FB apps iLike Google Gadgets Flixster Slide Widgets OS apps Widgets OS apps OS apps Widgets ClearSpring Widgetbox Gigya Yahoo MyBlogLog Ning