Social media: An introduction to practical uses during elections
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The document discusses the impact of social media on elections, highlighting its ability to transform communication from monologues to dialogues and democratize information dissemination. It emphasizes the role of new technologies, such as social networks and mobile communication, in election monitoring and campaigning, while also acknowledging the challenges of ensuring accurate and impartial media coverage. Examples from past elections, particularly Obama's campaign, illustrate how the internet has become integral to political engagement and information sharing.
Social media: An introduction to practical uses during elections
- 1. Social media: An introduction to practical uses during elections Sanjana Hattotuwa Editor, Groundviews (www.groundviews.org)
- 2. what is social media? • Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. (Wikipedia)
- 4. new media & technologies in elections • Blogs • Social networks (Twitter, Facebook, Myspace) • Google Maps • Mobiles: SMS, MMS, Mobile photography and video • VoIP: Skype • 3G: HSPA wireless broadband, ADSL
- 5. what’s new • Ubiquity of two way communications • Addressable peoples, even those who IDPs or refugees • Election monitoring and campaigning tied to communications and technology • First stories of violations come from citizens • Low resolution content broadcast on high definition media • Content from ordinary peoples juxtaposed with professional journalists
- 6. enduring challenges • Impartial, accurate coverage still vital, increasingly hard to ascertain • Torrent of information. Trickle of knowledge. • Post-disaster communications can be unreliable and difficult • Information of election violence do not mean political parties beha
- 7. The use of social media in the US
- 9. 10 questions: YouTube for accountability
- 10. Obama’s election campaign “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee” Arianna Huffington, editor in chief of The Huffington Post
- 11. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
- 12. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
- 13. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
- 14. Obama’s election campaign The Internet's Role in Campaign 2008, April 2009, Pew Internet & American Life Project
- 15. The use of social media in Sri Lanka during Presidential Campaign 2010
- 16. flickr in election campaigns
- 17. flickr in election campaigns
- 18. facebook in election campaigns
- 19. facebook in election campaigns
- 20. youtube in election campaigns
- 21. youtube in election campaigns
- 22. twitter in election campaigns
- 23. wikipedia in election campaigns
- 24. Uses of social media in election monitoring
- 25. online video in election monitoring
- 26. facebook in election monitoring
- 27. twitter in election monitoring
- 28. flickr in election monitoring
- 29. twitter to get more perspectives
- 30. know your twitter hastags (#haiti)
- 31. know your twitter hastags (#slelections)
- 32. google maps in elections monitoring
- 33. groundviews.org: blogs for information on elections
- 36. ustream.tv: broadcasting via a PC
- 37. bambuser.com: mobile phone broadcasting
- 38. drop.io: reports through audio
- 39. Pulling it all in and keep abreast
- 40. Google Reader: a web based RSS reader
- 42. Google: Updates from social media
- 43. Twitter: (twitter.com/slelections) Aggregation from social media
- 45. key points: recap • New technologies potentially give voice to all citizens • Be sceptical of new information, but use new media to push and pull content • Develop media literacy to embrace new technologies
- 46. Thank you