Social Media and Web 2.0 at IBM
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The document discusses the rise of new media and social networking. Some key statistics are presented showing how popular activities like blogging, social media usage, and online searches have grown tremendously. It also provides data on social media usage rates in different countries. The document then discusses how these trends are fundamentally changing how people work, learn and engage with each other online. It presents some of IBM's social media initiatives and statistics on IBM employee participation in internal social networks and external platforms like LinkedIn and Facebook.
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Social Media and Web 2.0 at IBM
- 1. New Media at IBM Universidad Ibero Mexico City, Mexico May 30, 2008
- 2. Did You Know? Each minute, 10 hours of video is uploaded to YouTube More than 6,700,000 articles have been published on Wikipedia – in 229 languages Facebook’s fastest growing demographic is 25 and over 1 out of 8 couples married in the U.S. last year met online 230,000 people sign up for MySpace every day There are 2.7 billion searches performed on Google each month In 2005, the world produced more transistors than grains of rice
- 3. Fundamental Change in how people: Work Learn Engage
- 4. Web 1.0 Web 2.0
- 6. Read Blogs South Korea 92% China 88% Mexico 87% Brazil 87% Japan 84% UK 65% USA 60% Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
- 7. Write Blogs South Korea 71% China 70% Mexico 60% Brazil 50% Japan 47% USA 26% UK 25% Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
- 8. Social Networking Philippines 83% Mexico 76% Brazil 75% South Korea 70% UK 59% USA 43% Japan 41% Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
- 9. Social Networks Across the World Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
- 12. Trusted sources of information * Source: IBM Market Intelligence, “ Values-Brand Action Study, ” December 2007 Influence Source Brazil Ger Spain Italy India Sing Japan Average Rank Personal experiences with company’s employees 2 1 1 1 2 1 1 1.3 Analysts or professional organization opinions 1 2 3 2 1 2 2 1.9 Opinions of colleagues, peers, or friends 3 3 2 3 5 4 3 3.3 What companies are doing for others in your industry 6 8 4 7 4 3 6 5.4 Company websites 5 6 5 8 3 5 10 6.0 White papers, research, or case studies 4 4 6 4 7 9 8 6.0 Articles in magazines or newspapers 7 9 10 9 8 6 4 7.6 Online sources, not directly from the company 10 7 7 6 9 8 7 7.7 Tradeshows, conferences, industry forums, events 8 5 9 5 6 10 11 7.7 News stories on TV or radio 11 11 12 12 10 7 5 9.7 Advertising 9 10 11 10 11 11 9 10.1 Direct marketing (e-mail or mail) 12 12 8 11 12 12 12 11.3
- 13. What do people want from organizations? Authenticity Transparency Social Responsibility
- 14. Shift from Mass Communications to Masses of Communicators
- 15. Why social media at IBM? 380,000 employees 170 countries 40% of IBMers’ work remote
- 16. IBM Social Computing Guidelines “ it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange to learn and to collaborate. ” http://www.ibm.com/blogs/zz/en/guidelines.html
- 17. Enterprise 2.0 at IBM
- 18. Beehive 32,710 users 40,854 photos 13,990 Hive Fives BlogCentral 50,000+ Users 113,000+ Posts 115,000+ Comments WikiCentral 200,000+ readers 30,000+ unique editors 200,000+ pages
- 19. IBMers and Social Networking 190,000+ (74K+ alumni) 30,000+ current, former 35,000 current, former IBMers 40,000+ (18K+ alumni) 38,000+ current IBMers
- 20. Creating Great “New Media” Activate our Values Humanize and connect IBM Create transparency Tell a story Start a conversation
- 21. Stay Connected! Email: [email_address] Twitter: http://twitter.com/adamclyde