Social Media - Basic
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This document discusses how social media can generate leads for insurance businesses. It provides an overview of social media and how it differs from conventional marketing by being a conversation supported by online tools. Some key strategies for using social media to generate leads discussed are creating a Facebook fan page, getting attention and engagement through contests and promotions, building trust over time, and generating referrals. Metrics for measuring social media success like website traffic and sales conversions are also mentioned.
Social Media - Basic
- 1. Social Media How Social Media can generate leads in Insurance Business??
- 2. A little bit about…ActionCOACHFounded & Chairman Brad Sugars in 1993“World’s No.1 Business Coaching Team”We have more than 1200 Coaching Offices in 22 countries world-wide …Our Vision is to create “World Abundance through Business Re-education …”We coach over 10,000 businesses per year across USA, UK, Australia, New Zealand, Malaysia India, and Canada …
- 3. Coach LEOW LEIK HONGBsc in Electronics & ComputingCertified Professional Trainer (IPMA UK) (HRDF Malaysia)Intensive sales & marketing experiences in various MNC(s) - covering recruitment consultation, engineering supplies & electronics components distributionRotary Youth Leadership Award 2000, District 3300 MalaysiaInternational Rotary Youth Leadership Awards 2009, Birmingham EnglandTrainer & Speaker for various Local / International Rotaract Conferences (Indonesia, Korea, Taiwan & UK)
- 4. What come into your mind, when you hear about….Social Media??
- 6. Social Media is a conversationsupported by online tools
- 7. LIKETHESE
- 10. Vs.pushpull
- 11. Whatdo peopletalk about youonline??
- 14. Just google it !
- 16. Facts, but not real !
- 17. We All Live In Public Now.Get Used To It. Web becomes more social
- 18. People are over-sharing
- 19. Privacy is dead, we all live in public now
- 20. Privacy will still live on, but will be so transformed as to become almost unrecognizableJust Deal With Ithttp://www.techcrunch.com/2009/12/30/we-all-live-in-public/
- 21. Google Alerts
- 23. “I just got a new Delllaptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. ”This comment strikes at the heart of the company: the product, the service, marketing, pricing and, most critically, the Dell brand.
- 24. Learning from Dell—Insights gained from Menchaca's presentation Oct 25 2007, San Jose, CaliforniaCustomers are in control. Work with them and learn from them.
- 25. Real conversations are two-way.
- 26. Think before you talk—but always be yourself.
- 27. Address any form of dissatisfaction head on.
- 28. Be aware that any conversation can become global at any time.
- 29. Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.
- 30. Don't be afraid to apologize.
- 31. Develop direct links to customer community (IdeaStorm for Dell), listen for how we can improve.
- 32. One customer is part of many communities.
- 33. Teamwork, transparency and frequent consistent communication are key in this new world.
- 34. No shortcuts are possible. Implementing business change requires much effort across departments. http://www.customerthink.com/article/you_can_learn_dell_hell_dell_did
- 37. What you expect to see?
- 39. Statistics600 millions members world wide10 millions members in MalaysiaMalaysia is the16th larger nationAverage age Facebook user is 28.2
- 40. StrategyLEAD GENERATIONCreate FanPageGet AttentionGenerate InterestBuilding Trust
- 41. StrategyConversionLIKEFeeding InfoCreate EventsGenerate Conversation
- 43. active participationgenuineuse contestsincerepositiveIntegrate with other digital assets Tactics to manage FacebookFanpagecreate dialogbe consistentgive good contentgive something away
- 45. Google Trends
- 47. twitter.com
- 48. twitterfall.com