Social Media for Customer Connections
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The document discusses the importance of embracing social media for customer connections in libraries. It highlights three strategies for enhancing face-to-face engagement: listening to community feedback, improving online communication, and actively participating in community activities. The author emphasizes the need for libraries to adapt their approach in order to better connect with their patrons.
![[like this]
add pictures
& video](https://image.slidesharecdn.com/socialmediaforcustomerconnections-130412071020-phpapp01/85/Social-Media-for-Customer-Connections-22-320.jpg)
![[“you”]
be “you”
online](https://image.slidesharecdn.com/socialmediaforcustomerconnections-130412071020-phpapp01/85/Social-Media-for-Customer-Connections-24-320.jpg)
Social Media for Customer Connections
- 1. flickr.com/photos/94852245@N00/4338268272/ Soc ial M edia for customer conne ction s david lee king | topeka & shawnee county public library | davidleeking.com
- 2. problem: we haven’t embraced the social web flickr.com/photos/30008935@N00/417833522/
- 3. we have the tools flickr.com/photos/safari_vacation/6257284524/
- 4. not quite sure how to use them!
- 5. So, what do you think about our library? flickr.com/photos/10059155@N05/4712929433/
- 6. What's missing? face2face interaction flickr.com/photos/40624839@N02/3784049371/
- 7. how online engagement works flickr.com/photos/23697075@N03/3010947232/
- 13. 3 ways to transform into a face2face library flickr.com/photos/94852245@N00/4338268272/
- 14. 1. listening flickr.com/photos/94852245@N00/4338268272/
- 15. why listen? flickr.com/photos/58571789@N00/4519906494/
- 16. what to listen for flickr.com/photos/58571789@N00/4519906494/
- 17. responding flickr.com/photos/58571789@N00/4519906494/
- 18. listening in Topeka flickr.com/photos/58571789@N00/4519906494/
- 19. 2. basic communication (online) flickr.com/photos/94852245@N00/4338268272/
- 20. conversational writing
- 21. add pictures & video
- 22. [like this] add pictures & video
- 24. [“you”] be “you” online
- 25. pics of staff new stuff customers!
- 26. flickr.com/photos/hackleypubliclibrary/3903700537/ where are the people?
- 27. 3. “doing” community flickr.com/photos/94852245@N00/4338268272/
- 28. we get this
- 29. flickr.com/photos/53472606@N00/2751815892/ less control here
- 30. respond to critics flickr.com/photos/41987260@N00/3634805732/
- 31. listen first flickr.com/photos/41987260@N00/3634805732/
- 32. admit & apologize flickr.com/photos/41987260@N00/3634805732/
- 33. be nice flickr.com/photos/41987260@N00/3634805732/
- 34. be quiet (i.e., don’t respond) flickr.com/photos/41987260@N00/3634805732/
- 35. develop a thick skin flickr.com/photos/41987260@N00/3634805732/
- 36. where to start! flickr.com/photos/94852245@N00/4338268272/
- 38. set goals & strategy flickr.com/photos/21290415@N05/3006994838/
- 39. who does the work? flickr.com/photos/aboutmattlaw/3673332299/
- 40. measure success flickr.com/photos/aboutmattlaw/3673332299/
- 41. creating great customer connections starts with you! flickr.com/photos/94852245@N00/4338268272/