Social Media for Networking
- 1. WORK IN THE COMMUNICATION AGE Using Social Media for Networking By Douglas E. Rice, Small Business Storyteller
- 2. WHAT IS SOCIAL MEDIA? ―Any object or tool, that connects people in dialogue or interaction — in person, in print, or online. In common usage, social media has come to mean a specific category of practices, technology, tools, and online sites that involve social relationships, participation, and user-generated content.‖ – Liz Strauss TRADITIONAL SOCIAL Source: 30 Social Media Definitions. http://heidicohen.com/social-media-definition/
- 3. 5 BUSINESS FUNCTIONS OF SOCIAL MEDIA Marketing Customer Service Sales Public Relations Networking
- 4. WHY YOU SHOULD USE SOCIAL MEDIA SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking- you-out-how-do-recruiters-use-social-media-infographic/
- 5. WHY YOU SHOULD USE SOCIAL MEDIA (CONT.) SOURCE: How DO Recruiters Use Social Media? http://www.youtern.com/thesavvyintern/index.php/2013/03/01/checking- you-out-how-do-recruiters-use-social-media-infographic/
- 6. HOW I’VE USED SOCIAL MEDIA TO NETWORK Social media platforms are a powerful means of meeting people in your industry and building professional relationships. MARGIE CLAYMAN, Marketing Professional *Met through blogging ROBERT TERSON, Sales Professional *Met through Twitter BECKY GAYLORD, PR Professional *Met through blogging
- 7. HOW TO BUILD A NETWORK THROUGH SOCIAL MEDIA IN 8 SIMPLE STEPS 1. Start a blog 2. Comment on other blogs 3. Use Triberr to join a blogging community 4. Participate on Twitter 5. Build your LinkedIn 6. Bring connections to Facebook 7. Video chat with Google Plus or Skype 8. Attend meet-ups
- 8. BLOGGING: WHAT AND WHY? ―Blogs are independent, web-based journals *John Jantsch’s containing opinions “Hidden Benefits of Blogging” about anything and 1. Blogging makes me a better thinker everything.‖ – David 2. Blogging makes me a better listener Meerman Scott in The 3. Blogging makes me a better writer New Rules of Marketing 4. Blogging makes me a better and PR salesperson “A blog is really quite 5. Blogging makes me a better speaker simple. It’s nothing 6. Blogging keeps me focused on learning more than a personal 7. Blogging allows me to test out ideas website with content 8. Blogging makes me a better networker displayed in reverse 9. Blogging allows me to create bigger chronological order.‖ – ideas Robert Scoble in Naked Conversations *SOURCE: Jantsch, John. The Referral Engine.
- 9. BLOGGING: HOW TO BLOG My recommendation: Use Wordpress.com Components of Blogging Blog URL Blog Title Blog Post Title Body (headers, images, paragraphs) Categories and Tags Comments Front End Back End
- 10. COMMENTING: WEIGHING IN ON THE ISSUES Google Reader Comment Systems Comment Etiquette
- 11. TRIBERR: JOINING A BLOGGING COMMUNITY The Importance of Sharing Content How Triberr Has Made It Easy
- 12. TWITTER: WHERE CONVERSATIONS RULE Profile Newsfeed Search Replying Lists Chats SOURCE: How to Tweet. http://www.douglaserice.com/how-to-tweet/
- 13. LINKEDIN: YOUR DIGITAL RESUME Profile Header Summary Work Skills Education Updates Endorsements Recommendations Groups Etiquette
- 14. FACEBOOK: WHERE RELATIONSHIPS DEEPEN Profile Images (Profile and Cover) Header (Work, School, Location, Relationship) Friends Pages Groups Events Search Etiquette
- 15. VIDEO CHATS: THE NEXT BEST THING TO IRL Skype Calls Google Plus Hangouts Etiquette Pictured Left-to-Right •Bryan Vickery •Dawn Rasmussen •Douglas Rice •Jure Klepic •Ken Mueller •Margie Clayman •Sean McGinnis
- 16. MEET-UPS: MAKING DIGITAL A REALITY
- 17. 8 SIMPLE RULES FOR DATING YOUR DIGITAL CONNECTIONS 1. Clearly identify yourself. 2. Respect your boundaries. 3. Be polite. 4. Don’t try to sell anything. 5. Always read before you respond. 6. Give proper attribution. 7. Constantly express your gratitude. 8. Make all of your contributions valuable.
- 18. THANK YOU!!! QUESTIONS??? Douglas E. Rice, Small Business Storyteller (330) 406-6108 doug@douglaserice.com Website/Blog: http://www.douglaserice.com Twitter: http://www.twitter.com/douglaserice @douglaserice LinkedIn: http://www.linkedin.com/in/douglaserice Facebook: http://www.facebook.com/coffeejustbrewit Google+: https://plus.google.com/101089761958593907818/posts Skype: douglaserice