Social networking for business success
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The presentation by Matthew Nielsen outlines the importance of social networking for business success, emphasizing that customers are increasingly present on these platforms. It discusses the basic elements of social media, how businesses can leverage it for customer engagement, and the need for experimentation rather than control in managing online presence. Additionally, it highlights the ubiquity of social media and the shift towards mobile usage, encouraging businesses to adapt and engage with their audience effectively.
Social networking for business success
- 1. Social networking for business success Presented by: Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution October 5, 2010 United States license. For more information, visit http://www.creativecommons.org.
- 2. Plan of attack Part 1: Who are you? Part 2: What is social networking? Part 3: Why should you care? Part 4: How do businesses use it? Part 5: How can you use it?
- 3. Who are you?
- 4. Introductions 1. Name 2. Business 3. Experience with social networking 4. Something interesting about yourself
- 5. What is social networking?
- 6. Facebook Arrrggghhh!!!
- 7. Facebook Arrrggghhh!!!
- 8. http://www.twitter.com Allows people to post short updates (140 characters or fewer). AKA microblogging
- 9. It’s all about conversation
- 10. Share what’s going on (but don’t be too insipid)
- 11. Tweeting basics
- 12. Tweeting basics
- 13. Linking and URL shorteners http://www.coastexplorermagazine.com/display.php?id=538
- 14. Replies
- 15. Retweeting
- 16. Hashtags
- 17. Hashtags
- 18. http://www.facebook.com A site to connect with friends, post photos, and generally organize your social life.
- 20. It’s all about friends
- 21. Once again, it’s all about the sharing
- 22. Photos
- 23. Links & events
- 24. Videos
- 25. You see what your friends are doing
- 26. And comment on it
- 27. And see some advertising
- 29. Why should you care?
- 30. Your customers are there. Are you? People with profiles on social networking sites: Ages 18-29 86% Ages 30-49 61% Ages 50-64 47% Ages 65+ 26% Data source: Pew Internet & American Life Project's May 2010 tracking survey
- 31. By using social networking, you can reach potential customers who might not otherwise realize you even exist.
- 32. Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
- 33. Social media is . . . A conversation
- 34. Social media is . . . Another form of customer service
- 35. Social media is . . . Outreach
- 36. Social media is . . . A way to let clients and donors speak to and for you
- 37. Social media is NOT . . . Difficult
- 38. Social media is NOT . . . Time-consuming
- 39. Social media is NOT . . . Useless
- 40. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
- 41. How do businesses use it?
- 47. Ubiquity When your friends “like” something, you hear about it.
- 48. Showing off what you can do
- 54. Customers conversing with each other
- 55. Compliments, questions, & criticisms (RT = “retweet”)
- 56. The good
- 57. The good
- 58. The bad
- 59. The Yelpie
- 60. The Yelpie
- 61. Encouraging sharing of your content Easily retweetable!
- 62. Encouraging sharing of your content (ow.ly = link shortener)
- 63. Encourage sharing your content
- 64. And customers sharing theirs
- 65. More sharing
- 66. Of photos
- 67. Of photos
- 68. And videos
- 69. Show people what you d0
- 70. And other stuff
- 71. And once again, it’s about conversation
- 72. A success story
- 73. http://www.linkedin.com A networking site for connecting with people in similar professions.
- 75. Did we say it’s about networking?
- 76. And guess what else? It’s all going mobile.
- 77. And mobile makes sharing easy And sharing it from my mobile I took this video at the phone is almost fiendishly easy Mill the other night.
- 78. And they add a new component Location awareness
- 79. Social meets physical networing
- 80. Encourage physical and virtual visits
- 81. And it’s becoming more prominent
- 82. Facebook I can do that!
- 83. How can you use it?
- 84. Questions? This presentation is available on slideshare: http://www.slideshare.net/nbpl/social-networking-for-business-success Made proudly using open source software. Android Chrome GIMP Mobile phone Web browser Image editor operating system