Social Media For Labor Unions
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The document discusses how labor unions can utilize social media to engage members, influence contract negotiations, and shape public opinion. It provides strategies such as actively listening, using visuals, and responding in real-time, as well as highlighting real-life examples from the Minnesota Nurses Association. The emphasis is on creating relatable content and investing in social media tools to maximize outreach and impact.
Social Media For Labor Unions
- 1. Getting Social How Labor Unions can leverage Social Media to engage members, impact contract negotiations and create content that shapes public opinion and drives mainstream media coverage.
- 2. The Plan 1. General Tips/Strategies. 2. Real-life examples. 3. YOUR situation. You never know who you’ll run into at the MNA Offices!
- 3. Top Strategies/Tips Put away the Bullhorn. Instead, Grow Bigger Ears! Listen. Engage. Respond. (Repeat.) Use REAL people: Humanize! Use Videos/Photos more than text. Mix it up. (80/20 rule.)
- 4. Top Strategies/Tips “Control the Message?” Forget it! Remember the Peanut Gallery. Don’t silence Critics – Convert them! Respond in real-time. Trust your people. Think Before You Tweet: Assume the Employer, Media, Public and even your Mom will see everything you post!
- 5. Top Strategies/Tips Dedicate staff FULL TIME to Social. Make it EASY to share/post. Go LIVE as often as possible. Nothing attracts a crowd like a crowd. Spend $$$ on Facebook Ads, not Billboards!
- 6. Tools of the (Social Media) Trade
- 7. Real Life Examples from MNA Watch and Learn how the Minnesota Nurses Association used Social Media during the biggest RN strike in U.S. history!
- 8. Your Situation How can I help?