Social Media Metrics - part 2 Platforms and Tools
- 1. Staney Varghese - @staneymv METRIC MEN Part 1I -Social media metrics Platforms and tools
- 2. "let's figure out how to collect and report ever more data and not bother with a truly immersive understanding of these channels and what makes them unique"
- 5. “The day you sign a client is the day you start losing them”
- 6. Blogs
- 7. BLOG METRICS
- 8. BLOG METRICS • Blogging for content • Total visits • Percentage of new visits • Visits from search engines
- 9. BLOG METRICS • Blogging for content • Total visits • Percentage of new visits • Visits from search engines • Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites
- 10. BLOG METRICS • Blogging for content • Total visits • Percentage of new visits • Visits from search engines • Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites • Blogging for community • Repeat visits • RSS subscribers • Comments • Referrals from social outposts like Twitter or Digg
- 11. TOOL - GOOGLE ANALYTICS
- 13. TWITTER METRICS
- 14. TWITTER METRICS • Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?
- 15. TWITTER METRICS • Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations? • Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers?
- 16. TWITTER METRICS • Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations? • Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers? • Activity • Are you tweeting too little or too much? • Are your tweets effective in generating new followers, retweets and @ replies?
- 17. TWITTER METRICS
- 18. TWITTER METRICS • Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed?
- 19. TWITTER METRICS • Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed? • Demand • How many people did you have to follow to build your count of followers? • How often are your follows reciprocated?
- 20. TWITTER METRICS
- 21. TWITTER METRICS • Linguistic Analysis • Analysis of words used in tweets and creating associations
- 22. TWITTER METRICS • Linguistic Analysis • Analysis of words used in tweets and creating associations • Content Visualization • Visualization of highly associative words with your brand and viewing streams (tweets) for any associative word
- 23. TOOL - KLOUT
- 25. FACEBOOK METRICS
- 26. FACEBOOK METRICS • Interactions • Total number of comments, Wall posts, and likes.
- 27. FACEBOOK METRICS • Interactions • Total number of comments, Wall posts, and likes. • Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.
- 28. FACEBOOK METRICS • Interactions • Total number of comments, Wall posts, and likes. • Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post. • Demographic info • Stats on the gender and age of your fans
- 29. FACEBOOK METRICS • Interactions • Total number of comments, Wall posts, and likes. • Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post. • Demographic info • Stats on the gender and age of your fans • Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
- 30. FACEBOOK METRICS • Interactions • Total number of comments, Wall posts, and likes. • Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post. • Demographic info • Stats on the gender and age of your fans • Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. • Posts • Number of posts your Page has made either on the Wall or in video.
- 31. FACEBOOK METRICS
- 32. FACEBOOK METRICS • Page views • Number of times your Page has been viewed by Facebook users.
- 33. FACEBOOK METRICS • Page views • Number of times your Page has been viewed by Facebook users. • Media consumption • How many photo views, audio plays, and video plays your content have received.
- 34. FACEBOOK METRICS • Page views • Number of times your Page has been viewed by Facebook users. • Media consumption • How many photo views, audio plays, and video plays your content have received. • Discussion posts • Total number of discussion posts written by fans.
- 35. FACEBOOK METRICS • Page views • Number of times your Page has been viewed by Facebook users. • Media consumption • How many photo views, audio plays, and video plays your content have received. • Discussion posts • Total number of discussion posts written by fans. • Reviews • Number of times your Page has been rated in the Reviews application.
- 36. FACEBOOK METRICS • Page views • Number of times your Page has been viewed by Facebook users. • Media consumption • How many photo views, audio plays, and video plays your content have received. • Discussion posts • Total number of discussion posts written by fans. • Reviews • Number of times your Page has been rated in the Reviews application. • Unsubscribes / Re-subscribes • Number of people who have chosen to hide your posts (unsubscribes) in their News Feed, compared to the number of people who have purposely undone that action
- 37. TOOL - FACEBOOK INSIGHTS
- 39. Having fun with metrics
- 41. CROWD BEHAVIOR
- 42. CROWD BEHAVIOR
- 43. CROWD BEHAVIOR
- 44. SUMMARY
- 45. SUMMARY • Put aside traditional methods of analytic thinking.
- 46. SUMMARY • Put aside traditional methods of analytic thinking. • Participate in these mediums to truly appreciate what their real strengths are.
- 47. SUMMARY • Put aside traditional methods of analytic thinking. • Participate in these mediums to truly appreciate what their real strengths are. • Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.
- 48. SUMMARY • Put aside traditional methods of analytic thinking. • Participate in these mediums to truly appreciate what their real strengths are. • Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter. • It is important to choose the metrics that help you measure your unique goals.
- 49. SUMMARY • Put aside traditional methods of analytic thinking. • Participate in these mediums to truly appreciate what their real strengths are. • Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter. • It is important to choose the metrics that help you measure your unique goals. • There are no short cuts. Be willing to work hard. Be willing to put in the sweat equity. Be willing to try 33 things (tools / metrics / strategies) to find the 3 that work for you.
- 50. QUESTIONS?
Editor's Notes
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- #23: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #24: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #25: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #26: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #27: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #28: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #29: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #30: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #31: Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
- #32: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #33: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #34: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #35: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #36: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #37: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
- #38: Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
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