6_Q2-Emp-Tech.pptxReflecting on the ICT Learning Process

Empowerment Technologies
ICT Projects Publication and Statistics

Directions: Create a Facebook page for your ICT
project for social change and write the details
below in a separate sheet of paper.
Name of the Facebook Page:
____________________________________________
Link of the Facebook Page:
_____________________________________________
Brief introduction of your advocacy:
___________________________________

Now that you have a Facebook page, share your
page to your social media accounts and ask people to
like the page. Then, upload your video in the Facebook
page you have just created. Share this once again and
gather reactions from your audience.

This time, check your page after 24 to 48 hours
from the time you have created and posted the
ICT Project for Social Change video. On a
separate sheet of paper, answer the following
questions below:
 How many likes does your Facebook page
have?
 How many people give reaction to your video
post?

 How many people leave a comment on the
post?
 How many people shared it?
Now that you know if your page and posts
are performing by manually counting the
reactions, comments, and shares, can you
imagine the amount of work you have to do
every time you post in your page if you are
going to manually monitor each post?

Similar to a traffic on a highway which refers to
the number of cars travelling down the road, web
traffic refers to the number of users who are surfing
on a particular website in the internet highway and
use it according to their needs. Each person who
logs on to a website is recorded as a visit or session,
with a starting and ending time. This is the common
way to measure success of a website and online
business effectiveness at attracting an audience.

Monitoring Site Statistics on Different Platforms
You can find out how many people are interacting with
your website using web analytics tool. Web analytics is the
measurement, collection, analysis and reporting of web data
for purposes of understanding and optimizing web usage. Web
analytics is not just a process for measuring web traffic but can
be used as a tool for business and market research, and to 6
assess and improve the effectiveness of a website. There are
many tools that you can use to measure the success of your
content and website.

1.WIX
This platform allows user to create HTML5 website
and mobile sites with online drag and drop tools. Wix is
free for as long as you want. If you prefer a premium
account, it allows you to have your own domain name
or ecommerce and other premium features.
Once you log in to your Wix account, click the
Analytics & Reports tab in your site’s dashboard right
sidebar.

Wix Analytics allows its users to adjust the time
frame from 7 days to weekly or monthly. The following
are the analytics tools of your website:
Analytics Overview – This is a summary of data of
your site’s statistics in terms of traffic, sales, and people
 Traffic – Refers to all the ways that people find and
get to your site.
 Sales – If your site is activated for ecommerce, you
will find this tool useful when you want to analyze all
your site’s sales and payments.

 People – This tool helps you understand who your
customers and
contacts are.

Reports – A tool that allows you to access a detailed
report on your sales, traffic, behavior, people, and
accounting. You can use the data in these reports to
make better business decisions of your site

Analytics Tools – It has an alert page which allows
you to receive an email when there are significant
changes in key stats of your site’s daily unique visitors,
weekly unique visitors, daily total sales and weekly
total sales.

6_Q2-Emp-Tech.pptxReflecting on the ICT Learning Process

2. Facebook
One of the popular and inexpensive way to boost
your influence, potential customers, and audience is
Facebook Page. For social media influencers,
Facebook is one of the major platforms to increase
engagement with their followers. Online sellers and
business also use Facebook in marketing and
connecting with clients and customers.

Once you have made a Facebook page, you can
access the Facebook page Insights by logging in to your
Facebook Page and clicking the Insights in the sidebar.
Facebook Page insights gives you detailed analytics
that can help you track what content works. These data
can help you learn how people react with your content
and can be use as basis for a data-driven decision
making.

The following Facebook Page Insights tools can give
you more in-depth statistics:
 Overview – It gives you a full perspective on
the current happenings in your page. It has different
sections, starting with the Page Summary, Ad Results
(moved to Ad Center), Your 5 Most Recent Posts and
Pages to Watch.

o Page Summary - You will a see a set of
graphs with top-level metrics with different
categories here.

o Your 5 Most Recent Posts – Displays
the summary of the statistics of your five
(5) most recent posts.

o Pages to Watch – You can use this
tool to benchmark the performance of
your page and posts when compared
with similar pages on Facebook.

 Followers – This tool displays the number of follows
your page gets from organic and paid sources. It also
shows the number of times your page was followed,
broken down by where it happened.
 Likes – A detailed graph of your page likes broken
down by where it happened.

 Reach – this refers to number of people who saw
any of your posts at least once. You can also see the
number of times people recommended your page in
posts and comments. This tool also gives you the
number of people who hide your page and report it
as spam.
 Page Views – refers to the total views of your
Facebook Page, including by people not logged into
Facebook.

 Page Previews- refers to the number of times
people hovered their mouse over your page
information to see a preview of your page.
 Actions on Page – it refers to the number of times
people clicked the Action Button.
Facebook Insights can also be viewed on mobile
devices using Facebook Pages Manager app.

3. YouTube
A popular platform for influencers, video makers,
vloggers, and people who would like to share
something to the world through videos. YouTube
allows its users to monitor the performance of their
content using Channel Analytics.
From your account, click the ‘Manage Videos’
button. Then, click Analytics in the sidebar.

Channel Analytics has overview, reach,
engagement, audience, and revenue tools that
allows you to analyze and interpret the data to be
use in your content boosting.

 Overview – Displays the summary of the total
views of your channel. You will also see your top
videos from a selected time frame.

 Reach – This tool allows you to monitor the
impressions and traffic sources of the views.
 Engagement – It refers to the average view
duration and watch time in hours of your audience.
 Audience – A detailed information of your
audience. This includes the time your viewers are
on YouTube, viewers watch time, age, gender, other
related videos they watched and their geographic
location.

4. Blogger
A free blog publishing tool powered by Google. This
site allows you to publish your passions your way.
Whether you would like to share your knowledge,
experiences or the latest news, Blogger is a blogging
platform where you can create a unique and beautiful
blog for free.

Once you have published your first post and
shared it to social media platforms where you
have gained active followers and readers, you can
start monitoring your site traffic using Blogger
analytics tool.
You will see your web traffic by clicking the
Stats button in the sidebar of your blog.

A summary of the number of views,
followers, posts and comments appears in the top
bar. It also shows a line graph of the number of
views of your recent post, views of your website
and a summary of views of your posts and pages.

5. WordPress
WordPress allows users to create a free website
or build blog with ease. It has customizable, mobile-
ready designs and themes. It offers free hosting and
support. Users may avail its premium offers. Once
logged in to your WordPress site, click Site in the
sidebar to access Stats and Insights. It has Traffic and
Insights tabs for a detailed report on your posts and
pages performance.

6. Google Analytics
Google Analytics is a web analytics service offered
by Google that tracks and reports website traffic. It is
currently as a platform inside the Google Marketing
Platform brand. Medium.com states that around 54%
of all websites are using Google Analytics. This is the
most popular and known tool for web analytics.

Google Analytics uses a system known as ABC. The
acronym stands for “Acquisition”, “Behavior” and
“Conversions”. This means that Google tracks the way
the audience reaches a website, the way they behave
on it, and the actions they take while on it.

Acquisition – refers to how people reach your
website.
 Direct – this metric represents the number
of people who have accessed your website by
directly typing your address, as well as those
who have encountered your site via a
bookmark. These people have a clear knowledge
of your website prior to accessing it.

 Organic search – these results represent
the people who have found your website by
typing different keywords.
 Paid Searches – the number here is the
result of an Ad campaign such as those links
you have seen and clicked on other websites.
 Social – this represents all the people who
accessed your website pages from Social
Media.

Behavior – refers to the way people behave or
react on your website. Every website has a certain
goal. People access a site with a purpose. This
tool provides data on how people get hooked on
your website.
 Page views – the number of times your
website has been accessed (including multiple
page views by the same visitor) in a chosen
period.

 Unique page views – this metrics
indicates the unique number of page views,
counting multiple page views by the same
visitor in a session as one.
 Average time on the page – this
number shows you roughly how much a user
spends on the website during a specific time
frame.

 Bounce rate – This one shows
the percentage of people who left
your website after only accessing one
page.
 Exit – this rate shows you the
percentage of which a page was the last
one accessed by the visitor before
leaving your website.

Conversions – To monitor your sites
effectively, you must know the purpose of your
site. While behavior gives insight on how the
user interact on your website, conversions check
if your website reaches its purpose. It answers
questions such as “How many people clicked the
advertisement?”, “How many people actually
bought the product?” These goals are also
grouped into categories:

 Goals revolving around visitors reaching a
certain page/section of your website
 Goals revolving around how much time the
visitors spend on the website in general or on a
certain page
 Goals revolving around visitors accessing a
specific number of pages of your website.
 Goals revolving around an action – visitors
downloading a brochure/watch a video etc.

Benefits of Website Analytics & Tracking:
Here are some benefits of advanced website
analytics.
1. Know the visitors of the site.
2. Know exactly what the
user/audience/customers are looking for.
3. Find out how to improve the website.
4. Measure the success of other marketing
activities and see the match rate rise.

What are the different platforms you can use in
implementing your ICT Projects for Social
Change? How can you monitor the statistics of
your site in the platform that you have chosen?
Now that you have learned monitoring the
statistics of your website, use the data you have
gathered from your analytics & tracking to
improve the website.

Directions: Create a concept map of the different
platforms and its web analytic tools that you can use to
monitor the statistics of your webpage.

Directions: Open the Insight section and see
the summary of the insight of your Facebook
Page. Draw or take a picture of the graph per
insight that is displayed in your Facebook page
and provide a remark or interpretation of the
graph.

Directions: After a week of creating, designing, and
maintaining your Facebook page and YouTube channel,
it is time to analyze the effectiveness of your post daily
by answering the following questions. Write your
answers on a separate sheet of paper.
(Note: Use the Facebook Insight data of your page as
your reference to answer the following questions
below.)

6_Q2-Emp-Tech.pptxReflecting on the ICT Learning Process

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