Social Media & PR Strategies course: First Lecture
0 likes332 views
The document discusses the importance of having a social media policy for an organization. It notes that a policy should identify the organization's culture and voice, anticipate audience engagement, set guidelines for online engagement, prevent and respond to communications crises, and adapt over time. It also discusses controlling communications through owned channels like websites and blogs versus uncontrolled channels like other people's websites. Finally, it emphasizes that a policy needs to consider people, rules, and guidelines for social media use.
Social Media & PR Strategies course: First Lecture
- 2. What is the GROUNDSWELL? How is it changing business?
- 5. social media policy Demetrio P Maguigad @npcommunicator
- 6. social media policy • Identifies the organization’s culture and voice • Anticipates audience engagement • Sets guidelines for online engagement on social communications technology • Prevents and responds to communications crisis • Adapts over time Demetrio P Maguigad @npcommunicator
- 7. culture + voice Demetrio P Maguigad @npcommunicator
- 9. sets guidelines Demetrio P Maguigad @npcommunicator
- 10. prevents/responds to crisis Demetrio P Maguigad @npcommunicator
- 11. adapts through time Demetrio P Maguigad @npcommunicator
- 12. Control Somewhat Control No Control Our own website Employees or staff Other people’s websites And blog and blogs Social Media profiles Our own brochures and accounts Comments and reviews on other people’s Our mission Other people’s websites and blogs comments on our blog Our messages or social pages Reactions or responses to services, products or Our Policies Search brand … Things we have … Things we can … Things we can not the power to create influence but may not influence or make and make absolute have the final say on… decisions on… decisions on…
- 13. People + Rules + Guidelines Demetrio P Maguigad @npcommunicator
- 14. social media policy • Identifies the organization’s culture and voice • Anticipates audience engagement • Sets guidelines for online engagement on social communications technology • Prevents and responds to communications crisis • Adapts over time Demetrio P Maguigad @npcommunicator
- 21. How are people using social technologies?
- 28. How should we evaluate and approach new technologies?
- 29. Does the technology enable people to connect in new ways?
- 30. Is it effortless to sign up and use?
- 31. Does it shift power from institutions to people?
- 32. Does the community generate enough content to sustain itself?
- 33. Is it an open platform that invites others to connect?
- 34. Do they serve your intended goals?
- 35. • Assignments Due Next Week: • Read Chapter 3 in Groundswell and write a short response to what you read on your blog. • Complete your Client Proposal Form
Editor's Notes
- #16: What are the intentions of millions of people participating in social technologies around the world? What do we all hope to achieve by participating online?
- #17: Is it to escape reality?845 million people actively logging on to facebook as of december 201110.2 million subscriber to the online game World of Warcraft
- #18: Is it to explain and define our world?People have used the web to share knowledge – the website TED has gained over 500 million views
- #19: To explore ourselves and the world around us?Many of us use the web to learn something new. The number of online college courses continue to rise every year
- #20: To explore ourselves and the world around us?As of May 2012, Symantic blocked 5.5 billion malicious cyber attacks
- #21: To heal the world around us?
- #23: Creating original content to share with others online
- #24: Connecting on Social Networks to create relationships
- #25: Collaborating to accomplish something
- #26: Reacting to each other and events
- #27: Organizing Content on the web
- #28: Accelerating Consumption of infomration