Social Media Trends and the Intersection with Web Design
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The document discusses strategies for using social media marketing effectively. It recommends top social channels like email marketing, blogs, YouTube, Facebook and others. It also covers integrating social media with a company's website and marketing plans through campaigns that target specific segments and drive them to a call to action. The document provides examples and discusses metrics like numbers of fans, impressions and likes to expect from posts, as well as costs of paid ads. It concludes with tips for social media methods like setting reminders and splitting tasks among employees.
Social Media Trends and the Intersection with Web Design
- 1. @S T E L L A RWS T U D I O S
- 2. CONVERSATION TOPICS 1.Value and Popularity Comparisons 2. Integrations with Your Website 3. Integrations with Your Marketing Plan 4.What Results to Expect 5.Methods that Work @S T E L L A RWS T U D I O S
- 3. @S T E L L A RWS T U D I O S
- 4. MOST VALUABLE SOCIAL CHANNELS Based on my experience… 1. *Mailchimp Email Marketing 2. *Blog (with basic SEO knowledge) 3. YouTube (integrating on website) 4. Facebook (+ integrating on website) 5. Twitter (native + being active) 6. Instagram (as an expanding gallery) 7. Pinterest (as an alternative gallery) 8. Google+ (as Google Places MGMT) Merriam-Webeter Definition of social media: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) 9. LinkedIn (for Blog article clone location / credibility builder) 10. FourSquare (for retail locations) 11. Tumblr, Vine, Snapchat (?) *Debatable that it is “social media” @S T E L L A RWS T U D I O S
- 5. POPULARITY CHARTS @S T E L L A RWS T U D I O S
- 6. @S T E L L A RWS T U D I O S
- 7. INTEGRATIONS WITH YOUR WEBSITE @S T E L L A RWS T U D I O S
- 8. INTEGRATIONS WITH YOUR WEBSITE @S T E L L A RWS T U D I O S
- 9. INTEGRATIONS WITH YOUR WEBSITE @S T E L L A RWS T U D I O S
- 10. INTEGRATIONS WITH YOUR WEBSITE @S T E L L A RWS T U D I O S
- 11. INTEGRATIONS WITH YOUR WEBSITE @S T E L L A RWS T U D I O S
- 12. DOWNSIDES OF WEBSITE INTEGRATIONS • SEO-Less • Can get Clunky/Come off like Clutter • Can break as Social Media platforms “change their technology” or cause slow-loading @S T E L L A RWS T U D I O S
- 13. @S T E L L A RWS T U D I O S
- 14. INTEGRATIONS WITH YOUR MARKETING @S T E L L A RWS T U D I O S
- 15. INTEGRATIONS WITH YOUR MARKETING A true marketing campaign… • Focus on a specific message • Target a specific market-segment • Deliver in a series • Anticipate consumption over a period of time (repeat viewings) • Know what it wants each person to do – “the eventual call to action” • Create brand awareness, visibility • Capture people’s attention • Convert new leads into sales @S T E L L A RWS T U D I O S
- 16. INTEGRATIONS WITH YOUR MARKETING Strategy 1 – Share-able Strategy 2 – Strong Value Proposition @S T E L L A RWS T U D I O S
- 17. INTEGRATIONS WITH YOUR MARKETING Let’s say you own a computer repair store, you might create a marketing campaign to highlight the fact that you are offering a new maintenance program Post 1. - A Woman who runs a Flower Shop is pictured smiling with her computer and the caption reads “Judy doesn’t have computer problems – she has Computer Shop Maintenance” Post 2 – A Man who runs an Auto Repair shop is pictured smiling with his computer… Post 3 – A group of students are pictured behind a teacher smiling with her computer class…. @S T E L L A RWS T U D I O S
- 18. INTEGRATIONS WITH YOUR MARKETING Example Execution Strategy for the Campaign Post 1 of 3 @S T E L L A RWS T U D I O S Post 2 of 3 Post 3 of 3 Landing Page on Website $$$!
- 19. INTEGRATIONS WITH YOUR MARKETING
- 20. INTEGRATIONS WITH YOUR MARKETING Landing Page Example
- 21. INTEGRATIONS WITH YOUR MARKETING Landing Page Example #2
- 23. INTEGRATIONS WITH YOUR MARKETING Hashtags?! They work when the hashtag maker is marketing the hashtag, otherwise not so much!
- 24. @S T E L L A RWS T U D I O S
- 25. RESULTS TO EXPECT How many Facebook fans should I have? • At first, 100 per social media marketer), after you invite each of your friends to like the page • How many impressions and likes will I get when I do a post • Usually 6%-8% of fans will see it • 15 out of 250 • 100 out of 1200 • .05%-1% will like it • 2 out of 250 • 10 out of 1200 @S T E L L A RWS T U D I O S
- 28. RESULTS TO EXPECT Paid Ad Examples Facebook: $100/month = 12 clicks, 4000 views
- 29. @S T E L L A RWS T U D I O S
- 30. METHODS THAT WORK Setting Reminders • Google Calendar Repeating Events (can be a 2nd Calendar) • Repeating Phone alarms • Checkvist.com, Evernote, etc @S T E L L A RWS T U D I O S
- 31. METHODS THAT WORK Splitting the Load Between Workers • 5 employees? Give a weekday to each person • 2 employees? Alternate who’s doing social media each week, and just try and do 3 posts • Have a monthly meeting about your social meeting goals and results. What’s the campaign?! • These methods create accountability, which demands results @S T E L L A RWS T U D I O S
- 32. Visit out AMillionDomains.com Save a few bucks on your next domain. @S T E L L A RWS T U D I O S I sell domains!
- 33. THANKS FOR LISTENING! And special thanks to Richard Howe > for putting on an awesome event
- 34. ABOUT THE PRESENTER Brian Bahia is the Owner and Creative Director at Stellar Web Studios: a WordPress Web Design and Development Company Connect with me: Brian@StellarWebStudios.com Visit me at the Stellar Office – 493 Lawrence St, 9:30am to 6pm M-F Brian is also the CEO of Music Industry Startup ArtistBomb.com, which aggregates gig opportunities for bands @S T E L L A RWS T U D I O S