Social Networking
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The document discusses social networking and how libraries can use social networking tools. It provides an overview of common social networking sites like MySpace and Facebook. It also discusses how libraries have created pages on these sites and the opportunities and challenges of using social networking to engage patrons and achieve library goals. Examples of specific library social networking pages are given. Reasons both for and against libraries using social networking are explored.
Social Networking
- 1. Social Networking Jennifer Sullivan Tampa Bay Library Consortium Sept. 19 th 2007
- 2. Orientation Golden tickets/homework http://www.tblc.org/library2.0/ Del.icio.us site: http://del.icio.us/TBLCSocialNetworking Ning Group: http://tblcsne.ning.com/
- 4. Class Objectives Explore social networking services and discover how they differ Identify ways libraries can use social networking tools to achieve their goals/mission List common objections to social networking and explain ways to overcome/workaround objections Discuss what your library and others are doing with social networking Have fun!
- 5. 4 Categories of Social Networking Services Leisure: MySpace, Facebook, friendster, bebo Professional: LinkedIn Media Sharing: YouTube, Flicker Virtual Meeting Place: Second Life
- 6. Quotes Karyn, MySpace user Chellie, MySpace and Facebook user Diana, multiple sites Ben, multiple sites
- 7. Social Networking Sites MySpace www.myspace.com Facebook www.facebook.com Bebo www.bebo.com Ning www.ning.com LinkedIn www.linkedin.com Many more http:// en.wikipedia.org/wiki/List_of_social_networking_websites
- 9. Ask a Librarian's MySpace Page
- 10. Libraries in MySpace http://www.myspace.com/fkcc1 http:// www.myspace.com/undergradlibrary http:// www.myspace.com/morrisvillecollegelibrary http:// www.myspace.com/utlibraries http:// www.myspace.com/ucclibrary http:// www.myspace.com/njitlibrary http:// www.myspace.com/wayne_college_library http:// www.myspace.com/ucfaskalibrarian http:// www.myspace.com/fiulibrary http://www.myspace.com/wolfsonlibrary http://www.myspace.com/hennepincountylibrary
- 12. Libraries in Facebook Computers in Libraries Univ. of Kentucky Ask a Librarian Digital Reference in Facebook FacebookAppsForLibraries
- 13. Facebook MySpace 25 million members worldwide Created a niche among the college crowd "People spend an average of 19 minutes a day on Facebook." Facebook was named as the second most "in" thing among undergraduates,… losing only to the iPod . 100 million users worldwide Broadest appeal across age ranges #1 site where people spent time on the Internet Allows for lots of customization of pages including – background, music, fonts, and page layout
- 14. Other Sites www.ning.com http://tblcsne.ning.com/ http://alamembers.ning.com/ http://library20.ning.com/ www.bebo.com www.linkedin.com
- 15. Sites to Avoid www.quechup.com www.rapleaf.com www.upscoop.com
- 16. The Future Webkinz Yahoo Mash Boomers Dogster Catster
- 17. Customize Change the background, font and feel Add Slideshows, videos Add Quizzes Post Pictures
- 18. Promote School Publications From Your Web site “Be Our Friend on MySpace” From the Reference Desk Make sure you have new content Add Comments to your friends pages Add Bulletins to your friends pages
- 19. Issues to Consider Mission/purpose Page design/elements Friend requests Upkeep/staff time Pictures Age/gender Use policy/disclaimers
- 20. Challenges and Opportunities Opportunities Free advertising Connection with teens/everybody Traffic Media buzz Staff development Challenges Blocked sites Sexual predators Staff time Support Library image/role