Social networking
- 3. Meaning A social network is a website that allows people with similar interests to come together and share information, photos and videos.Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter.
- 4. The importance of using social networking sites: • Social networking can help a business gain contacts, clients, and increased public awareness. • Even entrepreneurs who run small businesses from their homes can take advantage of this resource to set up a global presence. • To make the most of social networking, it's important to fully understand the concept of social networking and how it can be applied in ways that will help you grow your business.
- 6. Reasons For Using Social Media? 1. To stay in touch with what friends are doing 2. To stay up-to-date with news and current events 3. To fill up spare time 4. To find funny or entertaining content 5. To share opinions 6. To share photos or videos with others 7. Because friends are already on them 8. General networking with other people 9. To meet new people 10. To share details of our everyday life
- 8. 1. Worldwide Connectivity No matter if you are searching for a former college roommate, your first grade teacher, or an international friend, no easier or faster way to make a connection exists than social media. Although Facebook, Twitter, LinkedIn and Pinterest are probably the most well-known social networking communities, new websites are popping up regularly that let people connect and interact over the Web. With each of these sites, individuals can make new friends, build business connections or simply extend their personal base by connecting and interacting with friends of friends - which can have a multiplying effect.
- 9. These connections can help with a variety of things such as: • Finding partner • Seeking a new job • Locating assistance • Getting and giving product and service referrals • Receiving support from like-minded individuals • Making or receiving career or personal advice • Sharing political beliefs • Accessing news in real time
- 10. 2. Commonality of Interest When you opt to participate in a social network community, you can pick and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities. For instance, if you are a chess aficionado, a book lover or have a particular political leaning, you can find and interact with those who share your interest. It can also be a great way to share tips and ideas. Sites like Pinterest have been very successful due to the ease in which a person can learn - and share - information about hobbies, crafts, cooking, gardening and other do- it-yourself activities. By pinning and sharing, you can attract like-minded individuals into your circle.
- 11. 3. Real-Time Information Sharing Many social networking sites incorporate an instant messaging feature, which lets people exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions because it lets them utilize the vast store of information available on the Web. This can be a great time saver for the teacher - since students no longer need to visit a library to conduct research- and it can be a great way to engage distracted learners.
- 12. 4. Targeted Advertising Whether you are non-profit organization that needs to get the word out about an upcoming fundraiser or a business owner marketing a new product or service, there's no better way than social media to get your message in front of millions of people 24/7. Although social media can be used to spread a company's message for free, fee-based advertising options are also available. One of the best aspects of social networking is the ability to deliver your content only to those users with the most potential interest in your product or service.
- 13. 5. Increased News Cycle Speed Undoubtedly, social networking has revolutionized the speed of the news cycle. Most news organizations now rely on social media sites to collect and share information. Social media - especially Twitter - is steadily becoming a mainstream source for breaking news. Today an individual can know, in real time, what is happening throughout the world. This has led to the development of a nearly instantaneous news cycle as everything from terrorist attacks to local car crashes get shared on social media, quickly alerting their intended audience of the event.
- 15. 1. Backlash A joke among friends is one thing but a joke with the world at-large is much different. When potentially offensive content is posted online, the amount of feedback can be excessive and is often brutal. This is particularly true with highly opinionated subjects like politics and religion. This backlash can also have a long- term impact on a person's future, especially in a world that has fallen prey to over-sharing. Even high school students are learning that comments they post on social media can influence whether a college approves their application for admission.
- 16. 2. Cyberbullying and Crimes Against Children Use of social networks may expose individuals to other forms of harassment or even inappropriate contact. This can be especially true for teens and younger children. Unless parents diligently filter the Web content their family views, children could be exposed to pornography or other inappropriate content. Besides unleashing age-inappropriate content, the digital age also gave birth to a social phenomenon - cyberbullying. It is often levied more harshly against young females that males and, unlike traditional bullying, it is not limited to physical interaction. Cyberbullying can happen 24 hours a day, every day of the week. Adding to this realm of cyber abuse are the anonymous social media sites which can elevate the severity of the assault - under the false promise of privacy.
- 17. 3. Risks of Fraud or Identity Theft Whether you like it or not, the information you post on the Internet is available to almost anyone who is clever enough to access it. Most thieves need just a few vital pieces of personal information to make your life a nightmare. If they successfully steal your identity, it could cost you dearly. A report on Bankrate reveals Millennials are one of the fastest growing groups to be victims. This is linked to the group's comfort with sharing everything online - including personal information.
- 18. 4. Time Waster Business Insider reports that social media is the most popular use of the Internet - surpassing email - and smartphones and other mobile devices seem to be the driving force behind this trend since 60 percent of the traffic is from a mobile source. The GlobalWebIndex poll shows that 28 percent of the time spent online is on social networks. With these type of numbers, some of the time spent on social media occurs at work. When these visits are for non-work related activity, it can cost companies money through lost productivity. A report on Forbes states that 89 percent of responders admitted to wasting time on social media while at work.
- 19. 5. Corporate Invasion of Privacy Social networking invites major corporations to invade your privacy and sell your personal information. Have you ever posted a comment on Facebook, only to notice an advertisement appear with content related to your post? Last year, Facebook earned an estimated $16 billion in ad revenue. That's not bad for a free site. If Facebook and other social networking sites don't charge their members, however, how do they make so much money? They do it by selling the ability to specifically target advertisements. On social networking sites, the website isn't the product - the users are. These sites run algorithms that search for keywords, web browsing habits, and other data stored on your computer or social networking profile and provide you with advertisements targeted specifically to you.
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